’s Local Expert, which debuted in November 2018, lets advertisers buy standalone branding ads or ads for active or sold listings in property search results. Prospective buyers see the ads in property search results on both’s website and mobile app. Those buyers are also supposed to encounter the same ads in their Facebook News Feeds. originally only sold the ads to agents and teams, and only for ZIP code-level property searches. But now the company has expanded the product, and the ads can be bought for citywide listing searches, not just ZIP code-level searches.

And those citywide ads can be purchased by brokers, not just teams and agents, in approximately 25,000 cities.

Example of a broker branding ad | Credit:

Brokers may not, however, purchase ads at the ZIP code level; those more locally-targeted ads are still only available to agents and teams.

Local Expert ads can exclusively feature agent, broker or team branding, or they can combine sold or active listings with such branding. The ads can be linked to a profile page or to a custom website.

Local Expert ads work by using Facebook’s “Pixel” technology, which involves adding a piece of code to users’ web browsers that lets Facebook anonymously track their Internet activity.

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription