A pair of local brokerage heads explain how they’ve incorporated iBuyers into their businesses in Austin and Orlando and why you should, too.

Better Homes and Gardens Rand Realty‘s Managing Partner Joe Rand interviews two leading brokers about working with iBuyers, and how they’ve integrated their services into their own everyday business.

Veronica Figueroa, CEO of the Figueroa team of eXp Realty in Orlando, Florida, and Matt Patulski, president of the Heyl Group in Austin, Texas, see iBuyers in their various iterations as tools they can use on behalf of clients to achieve those specific clients’ goals.

The goals can range from a quick sale to getting financing for a client’s new house while they’re still living in their existing one.

“This is something that has been presented as very disruptive to the traditional model, but I’ve always thought that it’s something that’s going to be co-opted by the traditional model in the sense that there will be companies that will come out and partner with agents because the agents are the ones on the ground,” said Rand.

“When we saw all these iBuyer programs, we saw that they were generating all these high quality seller leads at a very fast, rapid pace,” Patulski said.

Figueroa and her team started working with Zillow on its Instant Offer pilot program in Orlando two years ago and continues to work with the company.

Watch the video above to hear the lively conversation between her, Patulski and Rand, and let them walk you through their iBuying experiences on behalf of their clients.

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