There used to be some pretty clear differences between the two leading iBuyers — Zillow and Opendoor.

Opendoor bought and resold homes without using traditional agents, whereas Zillow worked with outside, third-party agents. Zillow was also understood to be largely focused on using its iBuyer to generate seller leads for partner agents; Opendoor, on the other hand, seemed to be dedicated to buying homes whenever possible.

But times have changed.

Opendoor is increasingly relying on third-party agents. Like Zillow, it’s tapping them for referral fees and for help with reselling some of its homes.

This insight emerged during a discussion between Opendoor CEO Eric Wu and Inman Publisher Brad Inman Wednesday at Inman Connect Las Vegas 2019.

Watch the full conversation above on Inman Select for more insight into the changing iBuyer models.

Email Inman

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back! A limited number of presale tickets are on sale now. Register today before they're gone.REGISTER×
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription