At Inman Connect Las Vegas, Keith Robinson, the chief strategic officer of NextHome, shared a client story that showcases why the human element is so essential to every transaction.

With all of the talk about new technology, are we forgetting about the human element that is so essential to each and every transaction? Are you worried that technology is taking the heart out of the real estate transaction?

At Inman Connect Las Vegas, Keith Robinson, the chief strategic officer of NextHome, Inc., talked about why concerns about tech taking over the industry are largely unfounded.

“Is the amount of fear that we have commiserate with the amount of threat? I don’t think so,” said Robinson, adding that while technology can aid in a transaction, it’s never going to replace the people. “Technology is not reviewing a 300-page inspection report,” he said. “It can’t give you a first-time homebuyer hug.”

He stressed that clients are “not consumers, they’re human beings buying and selling houses, and the more we remember that and the more we tell their story, that’s what resonates.”

Watch the full video above to hear a heartwarming story about one of Robinson’s clients and why you should share your own client stories.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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