It’s been 10 years since the market bottomed out after the financial crisis. What did we learn?

Joe Rand, managing partner and general counsel of Better Homes and Gardens Real Estate, argues that over the past decade, large real estate companies lost sight of the consumer experience of the real estate transaction. He made the remarks this July onstage at Inman Connect Las Vegas 2019.

Instead, the large companies focused too much on real estate agents and on boosting their numbers and sales. As a result, the slow, relatively cumbersome real estate transactional experience hasn’t improved much for the consumer over the past decade, providing industry disruptors an opportunity.

Watch Rand outline some of the fundamental challenges currently facing large real estate companies and their cadres of independent contractor agents and his ideas for addressing them.

Rand is the author of How To Be A Great Real Estate Agent and Disruptors, Discounters, and Doubters.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back and there are only a few presale tickets left! Register today before they're gone.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription