Better Homes and Gardens Real Estate goes capped, taking on KW

Ryan Schneider, CEO of parent company Realogy, said that the venerated real estate brokerage franchise is switching to a capped commissions model to compete with Keller Williams, Windermere and others

Better Homes and Gardens Real Estate’s franchise business is moving to a capped fee model, where franchisees pay a royalty fee capped at a set amount per annual agent sales. It’s the only Realogy franchise business that will be operating outside the 6 percent royalty fee.