During Inman Connect Las Vegas, the founder and CEO of Shred Media shared a cost-effective Facebook ad strategy to build brand awareness for just $2 per day.

Attention and impact are critical components of brand building in our noisy online world. “The average consumer sees 10,000 advertisements every day,” Jason Frazier, CEO of Shred Media, told the crowd at Inman Connect Las Vegas. “You want to be the person that they say ‘I see you everywhere.'”

Frazier notes that when you build awareness first, you get better conversions on your leads. “If someone actually knows you or feels like they know you, conversions go to 35-40 percent higher,” he notes.

One of the easiest and cheapest ways to build brand awareness is by running targeted mobile-friendly Facebook ads for only $2 per day (you can even go as low as $1 per day).

“This is going to be the easiest Facebook ad strategy you’ve ever heard of,” Frazier said. “It’s super simple, super cheap, and it absolutely works.”

Watch the full video above to get the step-by-step process.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

Email Inman

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription