Instagram is must for any real estate agent. Beyond giving you a free place to build community and trust with your clients, it’s proven path for lead generation. But are you leveraging the platform to get the most out of it?

Jason Cassity, a Realtor with Compass, shared a handful of tactics during an even at Inman Connect Las Vegas that will help you leverage Instagram to grow your business.

One way to do this is to utilize the Instagram stories swipe up ad. “This is the most underpriced marketing arbitrage that’s out there today,” said Cassity.

For a regular story swipe up, users have to have at least 10,000 followers, but Cassity shared a hack for getting around this: Go through Facebook. Create a new campaign, and only place it in Instagram stories, not in your Facebook or Instagram feeds.

He gave three examples of ads to create, the first being one that advertises your buyer, targeted to a specific area. Cassity shared an example of an “I Have a Buyer” ad he ran in the La Jolla area. He spent $105 to run the ad for seven days. It was seen by 2,200 people, 22 of which swiped up, and two people left their address. That’s two seller leads for $52 each. “That’s cheaper than Zillow, that’s cheaper than,” said Cassity.

For more Instagram lead generation tips, watch the full video above.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

Email Inman

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
How to hire a virtual assistant? Get the scoop!Watch Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription