Jason Cassity, a Realtor with Compass, shared a handful of tactics at Inman Connect Las Vegas that will help you leverage Instagram to grow your business.

Instagram is must for any real estate agent. Beyond giving you a free place to build community and trust with your clients, it’s proven path for lead generation. But are you leveraging the platform to get the most out of it?

Jason Cassity, a Realtor with Compass, shared a handful of tactics during an even at Inman Connect Las Vegas that will help you leverage Instagram to grow your business.

One way to do this is to utilize the Instagram stories swipe up ad. “This is the most underpriced marketing arbitrage that’s out there today,” said Cassity.

For a regular story swipe up, users have to have at least 10,000 followers, but Cassity shared a hack for getting around this: Go through Facebook. Create a new campaign, and only place it in Instagram stories, not in your Facebook or Instagram feeds.

He gave three examples of ads to create, the first being one that advertises your buyer, targeted to a specific area. Cassity shared an example of an “I Have a Buyer” ad he ran in the La Jolla area. He spent $105 to run the ad for seven days. It was seen by 2,200 people, 22 of which swiped up, and two people left their address. That’s two seller leads for $52 each. “That’s cheaper than Zillow, that’s cheaper than realtor.com,” said Cassity.

For more Instagram lead generation tips, watch the full video above.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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