On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares how setting small goals while getting into real estate paved the way for his best life experiences.

We all have goals. Some are grandiose, and we are afraid to tell another soul about them. Others are smaller. But before we get into setting goals and creating a roadmap for that (I promise that’s coming), let’s cover the biggest enemy of all business — fear.

My antidote to fear is — and always has been — movement. Don’t give this evil navigator a second to grab the wheel of your life and business.

That’s the secret recipe: Set goals, and keep fear and negativity at bay. My future actions will only be determined by faith and fueled by experience.


I promised we’d talk about my roadmap for goals. We must let them evolve. Once we learn to consistently cling to faith and experience, we then learn to set daily, weekly, monthly, quarterly and yearly goals. Tangible and small ones.

When I first started out in real estate, I set my first weekly goal — to buy a new pair of sneakers that I’d had my eye on. (You see, it doesn’t matter how small that first goal is.)

Once I accomplished that, I set another goal. I wanted to take Cindy (my wife) to San Diego for a long weekend. Check.

Next, I set a goal to fly back to England to visit my mom. Check. The secret is in the small, tangible goals — and allowing them to build up to something more.

Money comes and goes, but experiences last a lifetime. As I’ve entered a new decade, this has become crystal clear to me. I’ve always been one to set goals that are unrelated to finances.

From riding in a helicopter to spending a day on a deserted island, my life goals revolve around my loved ones and experiencing things with them.

Let’s find our motivation in ambition and achievement — not money.

What drives you? Pay attention. Think about what fires you up and what fuels you. Setting reachable goals will ultimately pull you along, versus ethereal financial goals that could leave you feeling empty-handed and hopeless.

At the end of the day, are you going to want another million dollars in the bank or time with your loved ones? If this has you fired up to set goals and kick fear out of the way, check out this podcast.

Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription