Two legends of luxury — Branden and Rayni Williams, the husband-and-wife co-founders of Williams & Williams Estates Group — shared their story during Luxury Connect and offered a blueprint for growth.

How can luxury agents take the step up to become agents in the super-luxury world? Two legends of luxury — Branden and Rayni Williams, the husband-and-wife co-founders of Williams & Williams Estates Group — shared their story during Luxury Connect, and offered a blueprint for growth.

A key part of the strategy? Immerse yourself in the world of the wealthy. “If you want to be in the luxury market you have to be in the luxurious world,” Rayni explained, sharing the story of how she bought a used Range Rover early on in their career to project the right image.

“Sellers really want to work with successful people,” she argued.

Watch the full video above on Inman Select to learn more from their story.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.

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