A dozen East Bay area brokerages agreed this week to share anonymized buyer data and habits.

Following in the footsteps of their Silicon Valley and San Francisco neighbors, 12 East Bay Area brokerages announced Friday that they’re partnering to launch a local Buyer Graph, a tech-powered tool that allows brokerages to share anonymized buyer data and habits.

The tool, an offering of real estate tech startup RealScout, aims to give those brokerages unique insights into what buyers are looking for in both homes and the market in general.

Andrew Flachner | Photo credit: RealScout

“As the Buyer Graph movement has grown to include East Bay, more brokerages are seeing the value of harnessing their previously invisible buyer data to help their agents better serve their consumers,” said Andrew Flachner, president and co-founder of RealScout. “With this launch, the number of agents with access to this real-time data has grown to 35,130 across the 8 regions.”

The founding brokerages launching the East Bay Buyer Graph, are: The Agency, BayOne, BHG Highland Partners, Climb Real Estate, Dudum Real Estate Group, The Grubb Company, Golden Gate Sotheby’s, Intero Real Estate Services, J. Rockcliff Realtors, Realty One Group, Red Oak Realty and Vanguard Properties.

Together, the brokerages will share anonymized buyer data and access advanced market analytics provided by RealScout. With the power of this data, brokerages will be able to better advise selling clients on pricing strategies — like how to list homes so that buyers will be interested at varying price points.

The brokerages will also be able to provide buy-side clients with insight into the kinds of properties competing home buyers may be looking at, as well as their purchase ability.

“After watching the successful launch of the Colorado and Nashville Buyer Graphs, we knew this would be a great initiative in the East Bay,” Debbi DiMaggio, marketing director of BHG Highland Partners, said in a statement. “Our agents are excited to have real-time data and advanced analytics to bring to their consumers.”

RealScout’s technology platform also provides listing and search alerts, consumer behavior data and analysis in addition to the Buyer Graph.

The East Bay is the latest market to get a Buyer Graph, following Nashville, Denver, northern Colorado, New York City, San Francisco, Silicon Valley, and Orange County, California. To date, there are now 35,130 agents across eight regions sharing anonymized buyer data to enhance their offerings.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription