The lead conversion tool nabbed first place at Keller Williams’ Las Vegas pitch battle, futuRE.

Conversion Monster, a lead conversion startup that automates inside sales agent tasks, was named the top startup at Keller Williams’ futuRE event, a pitch battle for chosen startups, in Las Vegas. With first place, Conversion Monster gets priority placement in Keller Cloud, the company’s real estate cloud for agent tools and $15,000.

“We’re excited to announce the top pitch battle and category winners will receive prioritized integration into the Keller Cloud, as a direct result of live agent votes this week,” Jeff Tamaru, head of corporate development at Keller Williams, said in a statement. “With futuRE, our aim was to empower our agents with best-in-class solutions to choose how they want to run their business within our platform.”

SocialSurvey took home second place. The automated marketing platform received $5,000 and will also get access to the Keller Cloud. VlogEasy, a video editing software, finished in third out of 10 finalists – after the list was whittled down from 29 on day one – and will receive placement in Keller Cloud.

Keller Williams, in the past, has announced partnerships with companies like dotloop, DocuSign and Market Leader to give them a spot within the company’s app store-like experience for agents, called Keller Marketplace. The marketplace is available through Command, the company’s customer relationship management tool (CRM).

Email Patrick Kearns

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