The listing was up for four days before Coldwell Banker agent Daniel Oster added the Bigfoot photos, which drew more than 640,000 views on Zillow alone.

A California home in the woods has gone viral for an unexpected reason — an elusive and hairy Bigfoot-like creature spotted in listing photos for the property.

To draw attention to the five-bedroom ranch house, Coldwell Banker agent Daniel Oster put on a Bigfoot costume and posed in different areas of the home. Those who click on the Zillow listing will find Bigfoot sitting on the porch, reading “A Humans Of New York” book in bed, baking cookies in the kitchen and doing yoga inside the house.

“I’ve never done anything remotely silly to market a property before,” Oster told Inman. “It’s always been high-end photos, drones, videos, 3D videos and targeted social media. But then I looked at shots of the home in the twilight and thought ‘this might be kind of fun.'”

Oster reached out to the seller and proposed having Bigfoot appear in some of the listing photos. With five bedrooms and three bathrooms, the property is isolated and surrounded by the famous redwood trees of Northern California. Bigfoot, a mythical creature known for lurking in forests, seemed like a natural fit.

After the seller gave a thumbs-up, Oster staged a photo shoot using a costume and props including books, bowls, oven mitts and yoga mats. But the idea was to be subtle and see who would notice. The listing has more than 90 photos — the Bigfoot ones are interspersed with many more regular shots of the house.

“It’s a weird and stressful time and homebuying is always challenging,” Oster said. “We wanted to make people smile and have that moment of ‘Wait, what?'”

Daniel Oster

The shock factor clearly worked. The listing was up for four days before Oster added the Bigfoot photos and went from having several hundred views a day to over 640,000 views on Zillow alone. Oster received numerous offers and is about to go into contract with one of the buyers for an offer above the original asking price of $999,000.

Over the last few years, agents have often dressed up in all kinds of odd and interesting costumes to draw attention to a listing — Oster actually drew inspiration from an agent who posed for listing photos in a T-Rex suit a few years ago. But despite his success, Oster does not see himself doing this kind of marketing too often as he thinks it works best when used sparsely and when the listing fits the idea.

“I am a serious marketer and a serious negotiator,” Oster said. “It worked incredibly well but I don’t want to be pigeonholed as ‘The Bigfoot Guy.'”

Email Veronika Bondarenko

home selling | Zillow
Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription