Realty One Group is diving deeper into the world of high-end real estate with a new luxury brand.

Known as One Luxe, the brand is meant to help the brokerage showcases its high-end properties and reach clients specifically looking for high-end real estate. The homes, most of which are located in places like Orange County, Scottsdale, the Las Vegas area and parts of Utah, start in excess of $1 million.

Kuba Jewgieniew

Launched out of California’s Orange County in 2005, Realty One Group has more than 280 offices and 13,000 real estate professionals across the U.S. and Canada. According to founder and CEO Kuba Jewgieniew, One Luxe is a platform created for agents focused on luxury real estate, and the company has created a new gold and black logo. It launched a separate marketing platform on Monday.

“Over the last year or two, we’ve been seeing increased demand for luxury listings,” Jewgieniew told Inman. “We wanted to create a luxury brand that is a little bit different and stands on its own.”

To be designated as a One Luxe agent, Realty One Group’s agents will need to pass a one-day certification developed with the Institute for Luxury Home Marketing and sell three high-end real estate properties in 24 months. Those who are just starting out and want to focus on high-end homes can also match with an experienced agent as part of its mentorship program.

“The luxury criteria changes by market,” Jewgieniew said. “A house considered luxury in Las Vegas would be worth $3-$4 million in Orange County.”

Jewgieniew believes that as cities come out of stay-at-home orders there will be increased demand for larger properties and high-end properties. They wanted to expand  to be ready for those clients when it happens.

“There’s a lot of foreign money coming in. The timing couldn’t be better,” he said. “It’s going to increase our momentum and attract the who’s who.”

Email Veronika Bondarenko

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription