September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the traditional marketing playbook still work. Join us all month long.

Innovation and creativity have a whole new meaning this year. As the pandemic raged, agents, brokerages and tech companies transformed the way things had been done in favor of accessible-to-all, digital marketing and strategies. This month, we’ll take a look at marketing through several lenses and discuss what works in today’s realities as well as equip agents with new strategies.

What to expect

As we dig into which marketing strategies work best, look for:

  • Inman Handbooks on marketing, branding and getting yourself out there on major portals
  • Inman Interviews with CMOs from top real estate brokerages
  • Tips for building a brand from scratch and growing brand awareness
  • Tricks for social media marketing
  • Cutting-edge video pointers
  • And much more

How to get involved

Each week, we’ll pose a new question about marketing or branding in our Pulse survey. Please weigh in with your insights and experiences in our anonymous, one-question survey, and we’ll share the results the following week.

Have more to say? We’d love for you to become a contributor. For more information on that, reach out to our contributors editor.

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