In March’s Marketing and Branding Month, we’ll go deep on agent branding and best practices for spending with Zillow, Realtor.com and more. Top CMOs of leading firms drop by to share their newest tactics, too. And to top off this theme month, Inman is debuting a brand new set of awards for branding and marketing leaders in the industry called Marketing All-Stars.
With uncertainty in the real estate market and in the wider economy, agents and brokers are thinking through their budgets, including their spending on lead gen and marketing. That means only the best, most effective strategies will do. This month, we’ll take a look at marketing through several lenses and discuss what works in today’s realities as well as equip agents with new strategies.
What to expect
As we dig into which marketing strategies work best, look for:
- Inman Handbooks on marketing, branding and getting yourself out there on major portals
- Inman Interviews with CMOs from top real estate brokerages
- Tips for building a brand from scratch and growing brand awareness
- Tricks for social media marketing
- Cutting-edge video pointers
- And much more
How to get involved
Each week, we’ll pose a new question about marketing or branding in our Pulse survey. Please weigh in with your insights and experiences in our anonymous, one-question survey, and we’ll share the results the following week.
Have more to say? We’d love for you to become a contributor. For more information on that, reach out to our contributors editor.