A legal expert confirmed to Inman that “[Zillow] can’t do things that ShowingTime couldn’t do” with agents’ data.

In the wake of Zillow’s acquisition of ShowingTime, real estate agents who used the platform were concerned about data. The fear expressed was that data from their clients, data regarding showings, is now sitting in the hands of a company it sometimes considers a competitor. 

David Klein | Photo credit: Klein Moynihan Turco LLP

Zillow was clear that the deal shouldn’t change the way ShowingTime handles data and the company’s existing privacy policy would remain in place.

David Klein, the managing partner at Klein Moynihan Turco LLP, a legal firm that focuses on consumer data privacy issues, confirmed that the existing privacy policy will continue to pertain to Zillow.

“It’s written in a pretty standard fashion with a provision that contemplates the sharing of customer information in the event of an acquisition or a sale,” Klein told Inman.

Essentially, Zillow steps directly into the place of ShowingTime in the privacy policy, meaning “the provisions of this privacy policy will not be expanded or contracted,” according to Klein.

“[Zillow] can’t do things that ShowingTime couldn’t do is what I’m saying.”

A number of agents who spoke with Inman last week, essentially said that they didn’t believe Zillow would keep the privacy policy in place, despite its insistence it would do so. Those concerns are unfounded, Klein explained.

“[Zillow’s] hands are tied by the privacy policy, and Zillow can only do more with the data than ShowingTime could if and when these real estate agents authorize them to do so,” Klein said.

The privacy policy specifically lays out what data ShowingTime collects and how it is used. In conversation with Inman last week, Errol Samuelson, Zillow’s chief industry development officer broke it down.

“When users enter information into ShowingTime that complements the data that we already get from our MLS relationships, that is private information that they enter into the product that isn’t viewable or accessible by any other party,” Samuelson told Inman. “It is used exclusively for the purpose of appointment scheduling. So nothing has changed with that particular item.”

A Zillow spokesperson also told Inman “security is a top priority for both Zillow Group and ShowingTime,” in response to the original concerns expressed by agents.

“ShowingTime will maintain its existing data privacy policies,” the statement added. “We have robust processes to secure the data of our customers, many of whom already use other offerings from Zillow Group, such as dotloop, 3D Home, and Bridge Interactive.”

Email Patrick Kearns

Zillow
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription