In the wake of Zillow’s acquisition of ShowingTime, real estate agents who used the platform were concerned about data. The fear expressed was that data from their clients, data regarding showings, is now sitting in the hands of a company it sometimes considers a competitor.
“It’s written in a pretty standard fashion with a provision that contemplates the sharing of customer information in the event of an acquisition or a sale,” Klein told Inman.
“[Zillow] can’t do things that ShowingTime couldn’t do is what I’m saying.”
“When users enter information into ShowingTime that complements the data that we already get from our MLS relationships, that is private information that they enter into the product that isn’t viewable or accessible by any other party,” Samuelson told Inman. “It is used exclusively for the purpose of appointment scheduling. So nothing has changed with that particular item.”
A Zillow spokesperson also told Inman “security is a top priority for both Zillow Group and ShowingTime,” in response to the original concerns expressed by agents.
“ShowingTime will maintain its existing data privacy policies,” the statement added. “We have robust processes to secure the data of our customers, many of whom already use other offerings from Zillow Group, such as dotloop, 3D Home, and Bridge Interactive.”