In true New Orleans fashion, a local agent decided to add a touch of mysticism to a listing for a dilapidated property — and, after he decorated it with a lot of creepy dolls, it sold in one day.

After buying a 1960s-era home that was almost entirely destroyed during Hurricane Ida, Tony Bertucci of NOLA Living Realty listed it for $149,500 with the intention of flipping. He knew that the house did not look like much with all of that peeling paint, water-stained walls and creaking stairs. To “lighten up the photos of the house,” Bertucci staged listing shots with some of the Carnival-style dolls that the former owner had left behind.

“I did it just to get the house some attention, because the house was so hideous and horrifying,” Bertucci told local news outlet KNWA. “[…] I was creeped out just looking at the photographer taking the photos.”

Within a day, the home became the most popular listing on Realtor.com and several buyers came out with offers and questions about whether the home was haunted. Bertucci ended up accepting one of the offers 24 hours after listing.

The home itself is a 1,370-square-foot, three-bedroom property in New Orleans suburb of Metairie. While agents regularly do everything from dressing up in dinosaur costumes to staging sexy photo shoots to attract attention to a listing, the dolls felt natural to Bertucci due to New Orleans’ obsession with anything haunted and mystical.

“And when we say dolls, we don’t mean they’re cute, adorable, or cuddly,” reads the listing description. “No, these dolls are creepy — and make an ideal match for this decrepit residence.”

Email Veronika Bondarenko

listing agent
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription