New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
Preclose updates signal the elevation of transaction coordination
Updates to Preclose include streamlined communications, intake workflows, and an evolving consumer experience
by Craig C. Rowe Oct 15
What does 'luxury' mean in the wake of COVID-19?
Opinion
In a post-pandemic world, features that were once taken for granted are now becoming precious to homebuyers. Now, the idea of luxury means something different, and it includes these new in-demand aspects
by Gerard Splendore Oct 12
Property at George Washington's Mount Vernon estate asks $60M — Alexandria's priciest listing ever
Mount Vernon's 16,000-square-foot River View estate combines history with modern amenities on the banks of the Potomac River
by Lillian Dickerson Oct 9
Part Instagram, part Pinterest, property search gets social with Rila
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
by Craig C. Rowe Oct 9
Can New York City's agents warm to luxury real estate auctions?
Long the standard in Australia, real estate auctions in the US still carry a connotation of distressed and undesirable. Keller Williams agent Duncan Schieb wants to change that
Why you should negotiate your commission, not cut it
Your commission is negotiated when you take the listing, but after that point, it becomes 'cutting' — and that is not what a luxury agent should engage in
by Spyro Kemble Oct 8
'Sex and the City' star Kim Cattrall lists Hamptons home for $3.25M
The actress bought the two-bedroom home in 1998 for $420,000 just as the hit show premiered
'Silence of the Lambs' home hits the market in time for Halloween fright
Buffalo Bill's home in the 1991 film 'Silence of the Lambs,' starring Jodie Foster and Anthony Hopkins, has hit the market for $298,500 in Perryopolis, Pennsylvania
by Lillian Dickerson Oct 2
Manage leads, listings and loans with Townify
Opinion
The agent operating system combines a practical set of features and emphasizes loan-officer integration to keep agents on track of leads and listings
by Craig C. Rowe Oct 2
MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Rebranded and funded, powerful lead app Auctm grows by $5M
Five-star rated, lead-empowerment app SquadVoice has rebranded from the top down upon Series A funding. The company is called SqaudStack, and the product is now Auctm
by Craig C. Rowe Sep 28
John Legend and Chrissy Teigen drop $17.5M on new home
One month after putting their Beverly Hills property on the market, John Legend and Chrissy Teigen have purchased a larger home for $17.5M
4 best practices to help you nail every listing
From standard operating procedures to pandemic preparations and the fundamentals of listing success and conversion, these four practices are the key to success
by Kathleen Black Sep 24
From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23
Overwhelmed with multiple offers? Here's how to handle them better
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
by Clarence Webb Sep 20
How Douglas Elliman's top duo rose to the peak of NYC real estate
Brothers Oren and Tal Alexander share how authentic relationships, cutting-edge data and a solid work ethic led them to the No.1 spot at Douglas Elliman
by Marian McPherson Sep 15
Agent/broker perspective: Are virtual presentations here to stay?
With buyers and sellers concerned about the risks of in-person meetings, virtual presentations are now the norm. But what can brokers tell agents who aren't convinced virtual communication is here to stay?
by Anthony Askowitz Sep 15
Pulse: The biggest marketing mistakes our readers have seen
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
by Inman Sep 15
To keep or remove? Why photos of sold homes still pose a conundrum
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
by Carl Medford Sep 14
7 buyer's agent behaviors that need to stop
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
by Michelle Shelton Sep 14
Looking for a simple solution to social media? Try PropertySimple
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
by Craig C. Rowe Sep 11
Shaquille O'Neal's Florida mansion is back on market with a price slash
Originally listed for $28M, the 31,000-square-foot Isleworth property is now asking $19.5M
Insta360's ONE R camera line to power Matterport tours
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
by Craig C. Rowe Sep 9
The Broker Public Portal has a new head and a goal to overtake Zillow
As executive director, Joe Rand will be the voice of the BPP in the real estate industry, and aims to make Homesnap the number one real estate search site in the country
by Andrea V. Brambila Sep 8
Kobe Bryant's childhood home listed for $900K
It even includes the basketball hoop where Bryant practiced as a teenager
He's a cowboy. And a Powerball winner. Now he's eying a sales record
Neal Wanless and his family were barely making ends meet when he won South Dakota's largest ever Powerball jackpot. Now, if his ranch sells anywhere near the asking price — $41.15M — it will be one of the most expensive single ranches ever sold in South Dakota
by Lillian Dickerson Sep 4
Idyllic Virginia estate with winery, brewery and famed Budweiser Clydesdales listed for $75M
Mount Ida comes with 26 properties, including a main home, 2 beaches, vineyard, go-kart track and a waterslide leading to a lake, pool, tennis courts and countless trails and ponds
With app launch, MoveEasy becomes agents' branded platform
Continuing to grow throughout the pandemic, online moving concierge company offers fully white-labeled relocation platform for real estate industry
by Craig C. Rowe Sep 3
Justin Bieber buys Beverly Hills home for $25.8M at steep discount
Overlooking Beverly Hills in the Beverly Park neighborhood, the 2.5-acre home has gone on and off the market since 2018 and was originally listed for $42M
Majordomo releases app for pre-inspection home ratings
The 4-star rated inspection analysis tool now has an app for quickly rating the quality of a home before an official inspection
by Craig C. Rowe Sep 1
Want to elevate your listing? 4 tips for standing out
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
by Kathleen Black Aug 31
How to get your listings ready for fall
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
by Gerard Splendore Aug 31
Are you prepared for a market shift? Master these 3 skills
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
by Carl Medford Aug 31
Losing bidding wars? 10 strategies for victory
With a red-hot seller's market, listings are now getting multiple offers — and agents have to be prepared for bidding wars. Here are a few tried-and-true strategies agents can use to beat out the competition
by Kseniya Korneva Aug 30
Openhouse Live makes Matterport tours a group event
Opinion
The trend of multiple viewers partaking in virtual and 3D home tours and open houses continues with this U.K.-based Matterport embed
by Craig C. Rowe Aug 28
7 tips for protecting your commission when staging
Staging adds value to the sale — but it should not break your bank. As an agent, use these seven tips to protect your income when incorporating home staging into your listing process
by Jennie Norris Aug 27
Cindy Crawford lists Beverly Hills home for $16M
Kurt Rappaport of Westside Estate Agency is the listing agent representing the property
$22M listing makes WFH more exciting with some of SF's best views
The top-floor office of this San Francisco home is the highest residential point in the entire city, according to listing firm Sotheby's International Realty
by Lillian Dickerson Aug 24
Doing virtual tours? 10 things you should (and shouldn’t) do
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
by Andrew Fortune Aug 22
John Legend and Chrissy Teigen list Beverly Hills home for $23.95M
The news came not long after the couple announced that they're awaiting their third child
Bella Thorne's punchy pink house is for sale for $2.49M
The lives of the rich and famous are often colorful, and actress Bella Thorne's Sherman Oaks home, now on the market for $2.49M, certainly seems to suggest so
by Lillian Dickerson Aug 20
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
Frank Lloyd Wright's historic spiral house sells for $7.25M
The iconic architect built the house in 1952 for his son and daughter-in-law, but didn't complete some finishing touches before he died. The buyer plans to restore it according to Wright's original designs
Missouri home with functional jail for $350K goes viral
What would you do with this historic home complete with its own functional jail?
by Lillian Dickerson Aug 17
'Golden Girls' home sells for $1M above asking price
'I knew there were a lot of "Golden Girls" fans in the world but I had no idea there were this many,' said listing agent Rachelle Rosten told The Wall Street Journal
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Remote or not, these 10 mistakes are costing you the listing
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
by Kathleen Black Aug 15
Zumper, Matterport to tag-team 3D apartment tours
The well-funded, fast-growing online apartment marketplace is now offering Matterport tours to its landlords, revealing in a survey that 72% of tenants would rent sight-unseen if a 3D tour was available
by Craig C. Rowe Aug 13
Heading to Italy, Nextdoor founder puts San Francisco home on market
In advance of a temporary move to Florence with his family, Nirav Tolia is seeking to sell the Beaux Arts home in Pacific Heights at a significant markup from what he paid in 2011
Cabin for sale — bear not included
A fixer-upper cabin in South Lake Tahoe is on the market for $199K — and, no, the 500-pound bear featured in the listing's photos doesn't come with the sale
by Lillian Dickerson Aug 10
Planitar partners with Floorplanner and adds powerful multiparty home tours
The Canadian real estate software company's new partnership with Floorplanner and its fast, browser-based virtual showing feature adds significant horsepower to its proptech stable
by Craig C. Rowe Aug 10
Broadcast your next listing: HomeRover is moving the bar for livestream tours
Opinion
The Android and iOS app allows multiple parties to view, screenshot and make a list of what they want to see. This marks a major maturation of video tour proptech
by Craig C. Rowe Aug 7
Aiming for 21 markets by '21, Knock now swapping homes in Denver
After rebranding its Home trade-in model, Knock is now helping sellers swap homes in Denver. Its goal is to reach 11 markets before the end of 2020
by Craig C. Rowe Aug 5
Naberly stamps its place in CRM conversation with sharp revamp
Opinion
With a host of inspired feature decisions, an elegant user interface, video email and Slack-like activity drivers, Naberly is now a name in the proptech space you should know
by Craig C. Rowe Aug 5
TopHap empowers real estate data like no other
Opinion
Set to go live in California next week, the data analytics platform has shifted from a data geek's new toy to a powerful, market-data-know-it-all, now runway-ready and gorgeous
by Craig C. Rowe Jul 30
Search With Style helps agents market architectural styles
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
by Craig C. Rowe Jul 29
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27
The newest addition to your buyers' wish list: 'Zoom rooms'
As remote working becomes the norm, real estate agents are highlighting 'Zoom rooms,' which are spaces with perfect backgrounds for virtual meetings
by Marian McPherson Jul 27
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
LoneWolf adds Adwerx to its den of Marketplace partners
Adwerx has served up more than 15B online ad impressions to date, and the new offering will bring targeted ad programs for real estate brokers and agents into LoneWolf's Transactions, the national transaction management member benefit in the US
by Craig C. Rowe Jul 23
Doing home showings? Here's how to do it safely and effectively
These tips might not be new information, but in today's sensitive and stressful time, agents should do everything they can to ensure a productive and enjoyable showing experience
by Cara Ameer Jul 21
$15M mansion brings Greek Islands style to the Florida Panhandle
The new construction house, recently listed for $14.995M, is inspired by the Cycladic architecture of the Greek Islands
LionDesk seeks to go 'beyond the CRM' with launch of ad portal
CEO David Anderson said he's continuing to work to move his company 'beyond the CRM' by releasing software features that help agents manage the entire lead and sales cycle. Here's the latest
by Craig C. Rowe Jul 20
Nicole Kidman and Keith Urban buy chic New York condo for $3.5M
The condo is located inside a landmarked Italian Renaissance Revival erected in 1889
'Versailles of Manhattan' price is cut in half after 17 years on, off market
The owner of the Upper East Side home, famed commercial broker Ken Laub, first put the property on the market in 2003, then raised the price to $35M in 2007
The home from 'The Golden Girls' can be yours for $3M
'The inside of the real Brentwood residence was private and is being revealed for the first time in 65 years,' reads the listing description
Who said what? 5 communication obstacles that can derail a transaction
From misinformation to misunderstanding, so many communication errors can occur during a real estate transaction. That's why agents need to better understand how they happen and how to prevent them
by Cara Ameer Jul 13
EyeSpy360 is the virtual tour platform you don't know you're already using
Opinion
The powerful touring app is already behind national virtual showing products for eXp and RE/MAX, and it has experienced 1,000% growth in just over one month
by Craig C. Rowe Jul 10
This old-time Western town in the middle of the Pacific is drawing foreign buyers
The 900-acre property in New Zealand listed at $7.5M US dollars doesn't exactly give off that Pacific islander vibe, but it's sure to provide a buyer with a mental escape from the stressors of today's world
by Lillian Dickerson Jul 9
Compass Lens to help agents envision, value major renovations
The tech-leaning brokerage announced today the launch of a computer vision-based tool that searches and categorizes room renovations to help agents price homes
by Craig C. Rowe Jul 8
Neil Armstrong's one-time home lists for only $375,000
Armstrong bought it with a $30,000 loan in 1964
So you're launching a new listing? Consider these 9 truths now
Amid this pandemic, you can cling to ingrained habits and tweak them to our current reality, or you can embrace the opportunity to add new skills, up your game, improve your personal branding and upgrade your inventory
by Nicole Solari Jul 5
Fast (and well-timed), video-tour app Replay Listings hits all the marks
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
by Craig C. Rowe Jul 3
New data shows agents are feeling optimistic moving into summer
As states reopen, and the housing industry remains a solid place for consumers to invest, data from Homesnap indicates that 2020 may finish stronger than expected
by Rachael Hite Jul 2
Want to convert listing appointments into signed listings? Here's the solution
This week, Tami Bonnell, the CEO of EXIT Realty, weighs in on ways agents can provide more value to their sellers on their next listing appointment and the 4 questions they need to ask clients
by Bernice Ross Jul 1
Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe Jun 26
Chart-topping rapper Travis Scott buys $23.5M hilltop LA estate
Compass' Carl Gambino worked with Scott while Douglas Elliman's Fredrik Eklund and Marcy Roth represented the seller.
Illinois 'Pie House' is ready for curious buyers
The suburban property, which has 1 wall that measures just 3 feet wide, is currently on the market for $269.9K
by Lillian Dickerson Jun 22
Under Armour founder unloads Federalist-style DC home for $17.2M
Kevin Plank, the sportswear company's founder, sold the Georgetown pied-a-terre after lowering the price from $29.5M
You've got 7 seconds to sell — here's how to maximize your listing
Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here's how to make your listing stand out
by Carl Medford Jun 7
5 challenges sellers are facing and how to overcome them
Although it may be difficult to find a buyer with an ideal situation these days, there are a few things you can do to cut through the uncertainty and make the homeselling process as productive and seamless as possible
by Cara Ameer Jun 1
10 common staging mistakes that could hurt your listing
Staging can make your life — and your sellers' and buyers' experiences — infinitely more rewarding, if you approach it right
by Nicole Solari May 30
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman May 29
Kerbox Media wants to see all agents in the video spotlight
Founded by a former Southern California agent, the creative services company focuses on all things real estate video, from market updates to Zoom-call coaching
by Craig C. Rowe May 27
Stop! 7 things you shouldn't do on listing appointments
Opinion
Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you're the perfect fit for their needs
by Ron Wynn May 23
Think we're headed into a buyer's market? Guess again
Four agents in Chicago, St. Louis and Dallas share how they're helping homebuyers navigate a seller's market marred by economic fear and the coronavirus
by Marian McPherson May 20
Former Connecticut home of director Barry Levinson lists for $19M
The 38-acre property in rural Connecticut was home to the 'Rain Man' director for about 17 years
by Lillian Dickerson May 19
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe May 19
See inside a $100M Bel Air megamansion with 21 bathrooms
Known as UNICA, the 41,000-square-foot megamansion is designed to offer resort living at home
Actor Rob Lowe's one-time Montecito home lists for $22.5M
The spacious California property is designed to look like a classic English manor
'Flip or Flop' star Tarek El Moussa sells Costa Mesa home for $2.7M
The HGTV star has sold his four-bedroom home in an off-market sale for about $130,000 over asking price
by Lillian Dickerson May 11
W+R Studios announces new virtual product Cloud CMA Live
A new version of the popular CMA creation tool integrates with video conference platforms for coronavirus-compliant listing presentations. There's also live markup and built-in objection handling
by Craig C. Rowe May 5
New York mansion linked to shah of Iran slashed to a 5th of its original price
12,000-square-foot townhouse first hit the market in 2014 for $50M. It was cut to $28M in 2017, and now, it's been relisted for $11.45M — or a fifth of the original price
Kylie Jenner buys Beverly Hills spec mansion for $37M
The property was spearheaded by developer Gala Asher and originally listed for $55M
True or false? TruPlace has what agents need to market homes during a pandemic
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe Apr 24
Terradatum announces Listing Home Run for automated video marketing
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
by Craig C. Rowe Apr 22
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe Apr 17
New HomeSpotter ad product pushes virtual tour events
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
by Craig C. Rowe Apr 8
Mitt Romney's one-time Park City home lists for $15M
The modern mountain estate in Park City, Utah, designed by Romney himself in conjunction with architect Fred Babcock will list this week with Paul Benson of Engel & Völkers
by Lillian Dickerson Mar 24
NYC-based property matching service Localize to connect buyers with agents
Originally aiming to offer New York City buyers an honest look at neighborhoods and buildings, the company has now launched Localize Advantage to help buyers to find their ideal agent
by Craig C. Rowe Mar 18
Need a virtual tour solution now? Here are our top picks
Opinion
Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic
by Craig C. Rowe Mar 18
A house made to survive a nuclear war listed for $30M
To access the nuclear shelter, residents need to take a dive in the home's pool