Everyone sees the closing but misses the true commitment it takes to accomplish the goal, The Agency's Chris Paoli writes. That's the nature of luxury real estate done right.
On this episode, marketing strategist Jeff Lobb explains why the best agents build multiple communities of people who know, like and trust them.
Fannie Mae is now making it possible for crypto holders to leverage the value of their assets without triggering a taxable event, America Foy writes.
Buying the domain is the easy part, Troy Palmquist writes. Knowing what you own, what it's worth and when to let it go is the strategy most agents never learn — until GoDaddy has billed them for a decade.
Compaire launches a private "career intelligence" platform letting real estate agents compare brokerages and teams as agent migration has recently reached historic highs.
Buyers are comfortable going under contract before they are in love with the home. Here are the three conversations that shift demands.
You can't rebut a webinar and a podcast in 800 words, Bruce Ailion writes. You don't need to — the whole case collapses under a single question.
Windermere’s Principal Economist Jeff Tucker looks at the economic indicators poised to impact the real estate market in the weeks ahead.
Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.
Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.
Kelly Blue Book's move into real estate points to a larger industry shift. As valuation technology improves, trust — not value estimates — may become the biggest differentiator for agents and proptech companies alike.
OpenAI and Anthropic employees could hypothetically buy 29 percent of San Francisco with IPO earnings, per Redfin, as inventory hits its tightest June level since 2020.