Inman Influencers want agents to get ahead in 2024. Here's the plan
Members of the inaugural class of Inman Influencers told agents during a roundtable discussion to wield video, defy the market, get a coach and shed fears of rejection to succeed in the new year
Implement a listing-centered strategy with this 2-pronged plan
A group of prominent real estate voices laid out several actionable steps for building through a slow market at Inman Connect
by Daniel Houston Nov 1
Young homebuyers could lead the recovery. So what do they want?
First-time buyers are less likely than homeowners to be holding out for lower mortgage rates. But they hold a host of other priorities and concerns, according to an Intel analysis of buyer behavior
by Daniel Houston Oct 25
Buyers continue downward spiral, but new listings may be steadying
Homebuyers are backing away from the market as mortgage rates continue to climb. But new listings aren't declining as quickly, Redfin reports
by Daniel Houston Oct 19
Inman Intel Index: Real estate leaders brace for dizzying change
The inaugural Triple-I survey went out to the Inman community last month, and the results are here. Dig into 126 pages of deep, exclusive findings, only for Intel subscribers
by Daniel Houston Oct 18
Full court press: What to know as the Sitzer | Burnett trial unfolds
The allegations, the high-profile witnesses slated to testify and all the evidence the jury will and won't see — it's all here as the long-awaited Sitzer | Burnett commission trial unfolds this week
by Andrea V. Brambila Oct 16
Why US consumers are souring — and what that means for housing
Maegan Sherlock, senior research analyst for John Burns, spoke with Intel about the results of the firm's latest household sentiment survey: 'I was hoping to see a new magic mortgage rate'
by Daniel Houston Oct 11
It's the most perilous time of year to overprice a home: Opendoor
Nearly 1 in 4 homes that were overpriced at listing will end up being delisted in the slower fall months, according to a new report
by Daniel Houston Oct 5
CoStar's beats Redfin, to become No. 2 portal
In a sign of the listing portal's growing influence, hit more than 100M unique visitors in September, sparking a 1,290% annual increase in traffic. Now the portal is second only to Zillow
Hollywood's top 35 luxury real estate agents, revealed
It takes a highly qualified real estate agent to perform at the level that many celebrities demand. Here are the top ones serving Hollywood today, according to 'The Hollywood Reporter'
by Lillian Dickerson Sep 29
8 reasons sellers aren't selling (and how to get them off the fence)
Interest rates, insurance premiums, tax concerns and more are keeping sellers from putting their homes on the market and forcing them to defer their dreams
by Carl Medford Sep 20
Revive's AI-upgrade improves post-remodel valuations
Computer vision can scan photos of an entire market and use what it learns to create quality and condition benchmarks according to a specific submarket and price range
by Craig C. Rowe Sep 6
Share of first-time homebuyers hits highest level since 2010: Zillow
Unburdened by rate lock, the share of first-time homebuyers rose to 50% this year, according to a new report from Zillow. That's the highest share since 2010
by Taylor Anderson Aug 23
Facebook referral groups are a joke. Here's how to improve them
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Future so bright: Make tomorrow's business your best ever in 5 steps
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
by Jimmy Burgess Aug 18
Better 1 step closer to long-delayed IPO with approval of SPAC merger
Shareholders on Friday overwhelmingly approved a plan to merge mortgage lender Better HoldCo with the Aurora Acquisition Corporation. The deal is expected to close before the end of August
by Taylor Anderson Aug 14
Stand out: Master social media and be 'super f*ing authentic'
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
by Marian McPherson Aug 8
Locked in, or misinformed? How seller's agents can allay client fears
Homeowners feel locked in and for good reason. But sellers should know the other side of the coin too, agents argued at Inman Connect
by Daniel Houston Aug 8
How luxury agents earn long-term business? By shooting straight
In a down market, clients might not like what agents have to say. But they need to hear it anyway, Frances Katzen of Douglas Elliman and Rachel King of SERHANT. agreed at Inman Luxury Connect
by Taylor Anderson Aug 7
To win this summer, homebuyers in California are turning every stone
With some of the highest home prices in the nation, California buyers and sellers are having an abnormally difficult time managing higher mortgage rates, agents in the Golden State told Inman
by Marian McPherson Aug 4
Redfin adds new tool that shows home's risk of damaging winds
Nearly half the people who moved within the US in the past year believe they’ll be impacted by climate change in the next decade, according to a survey the company conducted in the spring
by Taylor Anderson Jul 31
Don't fret, iPhone photographers, SnapSnapSnap will prove 'em wrong: Tech Review
The app's maker, BoxBrownie, claims that in blind testing, people couldn't tell the difference between a professional photograper's work and an photo taken with its app
by Craig C. Rowe Jul 28
Home prices jumped at biggest rate since November: Report
A drop in supply was enough to offset the drop in demand, sending prices up 2.6% in July. That's the biggest jump since November, according to Redfin
by Taylor Anderson Jul 27
Carrie McCormick: Every home has a story. As agents, we need to tell it
Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
by Marian McPherson Jul 24
Cash is still king as Florida agents navigate 'wonkiest market' in years
As the summer housing market in Florida heats up, homebuyers and sellers are discovering a tale of 2 markets that offers opportunities for luxury buyers — and next to nothing for everyone else
by Marian McPherson Jul 14
3 years after lockdown, foreclosed homes remain rare but on the rise
Foreclosures are still affecting a tiny slice of the nation's home inventory. Here are the markets where you're most likely to find one, according to a new report from Attom
by Daniel Houston Jul 12
Tiffany Pantozzi on the pleasures and peril of working while pregnant
Ahead of Inman Connect Las Vegas, Align Real Estate founder Tiffany Pantozzi told Inman she concealed her pregnancy last year out of fear clients would discount her ability to juggle the work
by Taylor Anderson Jul 10
Average homes sell above asking price for first time since last year
The average sale price nationwide just exceeded 100% of list price for the first time since August of last year, according to a new market report from Redfin released on Thursday
by Daniel Houston Jul 6
Kendall Bonner: The industry isn't ready for reality of commission suit
Bonner, an eXp team leader, has been vocal about the need for agents and brokers to consider how they'll serve buyers in a post-lawsuit landscape. She expanded on her concerns with Intel
by Daniel Houston Jul 5
Summer Cooldown: New homes will offer a lifeline for some agents
Three leading economists share what's ahead for the summer, from the continued struggle with mortgage rates to a resurgence in bidding wars and the gift of new-home sales that keeps giving
by Marian McPherson Jul 5
5 reasons you don't have a listings-based real estate business (yet)
It's important to build your real estate business on listings to generate ongoing, reliable growth. Here's what might be holding you back
by Jimmy Burgess Jun 22
5 luxury home staging trends that should be on your radar in 2023
Staging leaves a lasting impression on potential buyers. Chris Pollinger sat down with Nicole Senia and Samantha Senia of Elite Home Staging to uncover the latest trends in luxury design
by Chris Pollinger Jun 22
Now LiveEasy, moving concierge is all-in on life after closing
Moving technology and concierge company MoveEasy has rebranded as LiveEasy to accommodate new tools, better connectivity and its introduction to the rental market
by Craig C. Rowe Jun 20
Meade High School, Kelly Moss and the rise of fake real estate listings
Two fake Zillow listings went viral at the end of May — one was a high school senior prank and the other resulted in buyers losing thousands. Here's how to save clients from online scammers
by Marian McPherson Jun 12
New scheduling, market reporting tools boost ShowingTime+
While Zillow remains centered on consumer search and lead generation, offspring ShowingTime+ is becoming the 'super app' the industry giant promised, according to the company
by Craig C. Rowe Jun 8
'A listing is an asset': Here's how to make the most of your next one
Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market
by Jimmy Burgess May 25
America's highest-volume broker on a real estate market in flux
The founder of the HomesUSA platform tells Intel how he became the nation's highest-volume broker — and what metrics he tracks each month
by Daniel Houston May 17
Are you more honest than a used car salesman?
You’ve heard the analogy used a million times, but is it accurate? Broker Troy Palmquist examines the very real differences between real estate agents and car salespeople
by Troy Palmquist May 15
Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
by Craig C. Rowe Apr 27
Plunk partnership delivers dynamic market data to SentriLock users
The integration is now live within SentriLock’s mobile app, and activating it displays a series of visual breakdowns on home valuation and adjacent market activity
by Craig C. Rowe Apr 25
Selling has shifted. Here are 9 questions clients will surely ask
With all of the recent changes to the market, what questions are sellers likely to ask this year and how do you best address them?
by Cara Ameer Apr 22
Too busy to show homes? Maybe Showami can help: Tech Review
Brokerages may have standard practices for outsourcing showings, but they're typically manual and unstructured
by Craig C. Rowe Apr 21
20 property photo crimes you should never commit
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
by Teresa Boardman Apr 15 releases new option for automated property descriptions
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
by Craig C. Rowe Apr 12
3 ways NAR's latest staging data can help sell your listing
Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey
by Christy Murdock Apr 11
John Steinbeck's former Hamptons retreat sells for $13.5M
The Sag Harbor Partnership has purchased the 'Of Mice and Men' author's part-time abode and will transform it into a space for a writer's residency program led by The University of Texas
Home staging dips in popularity as fewer agents make the effort: NAR
The National Association of Realtors' 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home
by Marian McPherson Apr 3
Rockefeller descendants offload historic Philly estate for $24M
Dating to the late 1700s, the estate known as Kirkwood Farm features 5 historic farmhouses, 2 barns and a springhouse. This marks the 1st time it has been on the market in over 90 years
by Lillian Dickerson Mar 23
SFARMLS launches listing management app for 4,000+ agents
The San Francisco Association of Realtors partnered with technology company Zenlist to execute its vision, a company that specializes in connecting real estate agents and their clients
by Craig C. Rowe Mar 21
Adfenix rebrands as Realforce to meet agent marketing needs
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
by Craig C. Rowe Mar 20
'All strapped in': Luxury clients face whiplash as banking fallout unfolds
The sudden change in the global banking landscape has left luxury real estate clients hanging out 'in the parking lot,' Kofi Nartey said, as they wait to see where the remaining chips will fall
by Lillian Dickerson Mar 17
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15
Zillow expands ShowingTime+ media tools into 6 new markets
Zillow's Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday
by Craig C. Rowe Mar 8
How to shoot your own listing videos and photos on the iPhone
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
by Latham Jenkins Mar 8
Home where JonBenet Ramsey was found dead hits market for $7M
It's the highest price yet for the former Ramsey home, which hasn't sold in nearly 20 years despite several attempts in the $2M range
by Daniel Houston Mar 3
23 ways to turn one listing into many, many more
Here are 23 ways to both market the home and yourself so that you can turn your latest real estate listing into many future deals
by Jimmy Burgess Mar 3
Core's Shaun Osher snatches up landmarked Long Island estate
The real estate brokerage CEO and his wife, Core Chief Operating Officer Brittley Wise, have bought a former working farm that dates back to 1893 for $3.1M, according to reports
by Lillian Dickerson Feb 24
Rupert Murdoch drops $30M on full-floor pad, Central Park views
Murdoch, the News Corp founder and business magnate, has signed a contract to buy the entire 27th floor of the Hampshire House in Manhattan. It's only his latest purchase in recent years
by Taylor Anderson Feb 24
Mark Wahlberg's sweeping Beverly Hills mansion brings in $55M
Wahlberg and his wife, Rhea Durham, initially listed the 30,500-square-foot property for $87.5M in April 2022 but dropped the ask by $8M after it sat on the market for several months
by Lillian Dickerson Feb 21
One-time $100M Bel Air mansion falls to Earth with huge price cut
'Realistically in this market, this is what it's worth — it's priced to sell,' said Shawn Elliott of Nest Seekers, one of the agents who listed the 41,000-square-foot spec home last week
by Lillian Dickerson Feb 17
3 common listing agent mistakes (and how to avoid them)
Knowledge is power, so it's essential to know all there is to know about listings. Here's how to avoid the top mistakes listing agents make
by Jason D. Greene Feb 17
Artist's psychedelic hula-hooping home lists in Colorado for $560K
A rainbow escape awaits the buyer of a psychedelic home in Colorado Springs where the house's interior is a colorful array of faux fur, murals, funky light fixtures, art installations and more
by Lillian Dickerson Feb 15
Zavvie debuts power buyer program
The white-labeling program, zavvie Power Buyer, was announced exclusively to Inman and will include 2 models: contingency-free (cash offer) financing and a buy-before-you-sell bridge loan
by Craig C. Rowe Feb 15
Fresh off Super Bowl baby bump, Rihanna's starter home hits market
John Legend and Chrissy Teigen also lived in the Beverly Hills home from 2016 to 2021. After an initial unsuccessful offering of $19.25M, the current owner is attempting to offload it at a loss
by Lillian Dickerson Feb 14
A home touted as the priciest in the US a decade ago returns to market
A Connecticut estate made headlines in 2014 when it sold for $120M, making it America's priciest home sale at the time. Now its owners are giving it a shot on the market for $30M more
by Lillian Dickerson Feb 10
Mapping out 253 cities with quarterly declines in home value
Where are home prices falling? Let's map out the 253 cities that saw quarterly declines in the final 3 months of 2022. But there are indications that this isn't a repeat of the 2008 crash.
by G. Brian Davis Feb 7
7 FAQs for hosting a budget-friendly homeseller seminar
Hosting a budget-friendly real estate seminar doesn't have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself
by Darryl Davis Feb 1
Zillow deploys AI to improve online home search experience
Powered by an advanced natural language technology, homebuyers can enter longer, detail-rich requests, as they would on Google, to unearth more accurate inventory matches
by Craig C. Rowe Jan 27
Compass' Phillip Salem shares their path from fashion to real estate
Ahead of a 1st Inman Connect New York appearance, Salem shares their journey from budding fashion mogul to real estate dynamo and the power of authenticity amid a changing market
by Marian McPherson Jan 21
Mansion dubbed ‘The Invisible House’ hits market for $18M
Chris and Roberta Hanley designed a 5,500-square-foot home with mirrored glass to reflect the surrounding 70 acres of desert landscape near Joshua Tree National Park
by Taylor Anderson Jan 13
10 no-upfront-cost lead sources for real estate agents
These companies help you keep a steady flow of leads coming at you without upfront costs
by Jimmy Burgess Jan 13
This is the year when 'agents have to go deep': BHGRE's Barry Jenkins
Jenkins, Better Homes and Gardens Native American Group chief marketing officer, sat down with Inman ahead of his appearance at Inman Connect New York later this month
by Marian McPherson Jan 12
Year of the off-market deal? DropOffer sees potential in 2023
Proptech DropOffer predicts the number of selling alternatives on the market will result in an increase in non-MLS deals in 2023
by Craig C. Rowe Jan 9
Patriots owner Robert Kraft inks record Palm Beach penthouse sale
The $23.75M sale marks the most expensive condo ever sold in Palm Beach, surpassing previous records in the high teens, according to appraisal firm Miller Samuel and property records
Here are the 30 most expensive home sales of 2022
The luxury real estate sector faced its ups and downs as the market entered a period of significant transition, but that didn't prevent luxury clients from making some stellar deals
by Lillian Dickerson Dec 30
BoxBrownie's new photography app to give agents a happy new year
'We are using a combination of Apple’s photo algorithms and our own. For every shot, the camera takes 45 to 70 photos which are condensed into 5 to 7 photos on the device,' the company said
by Craig C. Rowe Dec 27
Supra revamps website to 'reflect the brand's growing digital services'
The new website intends to 'make it easier than ever for customers to find what they need and experience the benefits our solutions offer,' the company said in a statement.
by Craig C. Rowe Dec 22
'Lego Movie' honcho inks $91M sale, rounding out biggest deals of 2022
Jonathan Burton, a video game designer, film producer and director behind more than 2 dozen Lego movies and games, sold the Malibu mansion at the wire to score 1 of the top deals of 2022
by Taylor Anderson Dec 22
10 tried-and-true closing techniques that'll seal the deal
These are the top closing techniques well-versed agents should memorize to handle potential objections from buyers and sellers
by Carl Medford Dec 22
How to find the right real estate coach (and know it's a fit)
Understanding your business needs will enable you to choose the right type of coaching. Then, you can dive in deeper to find a coach who's the right fit
by Missy Yost Dec 21
12 useful gift ideas your clients will actually want
It’s not too late to reach out to your clients this holiday season. Designer Antoinette Fargo offers 12 gift ideas for now — or to take you all the way through 2023
by Antoinette Fargo Dec 20
10 last-minute gift ideas for real estate agents this holiday season
It can be tough to find the right gift for the real estate agent in your life, and sometimes agents themselves aren't sure what they want. One of these might spark some interest
by Daniel Houston Dec 16
Two wolves fighting
The Sitzer/Burnett trial has been delayed until after a higher court rules on an appeal from HomeServices of America
by Andrea V. Brambila Dec 16
The PLS to Supreme Court: Deny NAR petition in pocket listing suit
In a new brief, the former pocket listing service argues NAR limited competition to its Realtor-affiliated MLSs 'by conspiring to destroy the livelihood of any dissenting real estate agent'
by Andrea V. Brambila Dec 12