Inman Review: Real Happy is here to market your listings
Opinion
Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new, productive way to market and coordinate showings
by Craig C. Rowe Sep 6
Inman Review: VSH Media rolls out mobile-based virtual staging
Opinion
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media's mobile app offers agents an good, affordable option but charges more for faster turnaround
by Craig C. Rowe Sep 10
Inman Review: Holofy Spaces is leading the vertical video tour revolution
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
Margot Robbie lists LA home for $3.48M
The 4-bedroom, 6-bathroom home includes notable features like a poolside cabana and a swing suspended from the living room ceiling
by Lillian Dickerson May 26
'Double-dipping agents' overcharge consumers billions in commissions
The Consumer Federation of America says dual agency should be banned, but double-ending should not be so long as agents discount their commission and act as facilitators
by Andrea V. Brambila May 27
5 reasons buying sight unseen isn't as risky as you think
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
by Craig C. Rowe May 29
Channing Tatum, Jenna Dewan list Beverly Hills home for $6M
The former couple, who divorced in 2018, are selling the home for the same price they paid for it in 2015
Want the ultimate client experience? Set up these 5 team systems
Opinion
A real estate team can be the ultimate solution to providing consistent 5-star client experiences — if they're run effectively
by Carl Medford Jun 2
Here’s how this agent generated $108K on TikTok in 2021
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
by Jimmy Burgess Jun 4
The New Normal for listings is endless evolution
Over the past 20 years, listings have gone from a single photo in a newspaper to having dozens of images, interactive features and 3D tours. The only constant now is change
by Jim Dalrymple II Jun 8
Inman Review: Ribbon puts a bow on a unique package of fintech and proptech
Opinion
Ribbon helps buyers buy before they sell, rescues bad deals and gives first-time buyers a way to win deals in what might be the industry's first hybrid fintech-proptech application
by Craig C. Rowe Aug 23
MoxiWorks clients can manage showings with Instashowing
'The best agents have used multiple apps to manage their business and we're excited to see the deeper integrations making agents' lives more seamless,' said Instashowing founder
by Craig C. Rowe Jun 22
Putting in an offer? 4 ways to sway listing agents and sellers
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
by Mark Choey Jun 21
Give them leverage! 6 ways to help agents do more
Opinion
It’s a win-win when agents are able to have the freedom to be more focused, more fulfilled and more successful in the long term
by Adam Hergenrother Jun 24
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Las Vegas home sells for $25M, shatters Sin City sales record
The buyer, loanDepot founder Anthony Hsieh, is leasing the property back to the developer for the next 30 months
Stand out: 9 contract terms that sellers love
Opinion
In low-inventory, ultra-competitive markets like the one we're currently experiencing, buyers and their agents are coming up with a host of creative contract terms to help sway sellers
by Cara Ameer Jun 29
Historic Hearst Estate gets another price cut, now listing for $70M
A bankruptcy court has been chopping the price of the iconic estate ever since owner Attorney Leonard Ross filed for Chapter 11 bankruptcy protection in late 2019
Apartments and Suburbs in Austin Texas - aerial drone view at sunrise with lens flare above new developments
Amid a nationwide inventory shortage, suburban condominiums are a way for many first-time buyers to enter the market — if they can afford it
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
Redfin
The National Association of Realtors countered that the Consumer Federation of America's assertions are 'wrong and misleading' and 'commissions are very much negotiable'
Agents reveal 4 ways to drum up more inventory
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
by Libertina Brandt Jul 13
Engel & Völkers lists Netflix-featured private island for $1.9M
The 3-acre island includes a 3-bed, 2.5-bath home, which has most recently been used as a profitable Airbnb
by Lillian Dickerson Jul 14
Ricoh360 Tours releases beta phase of virtual staging product
With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours
by Craig C. Rowe Jul 14
How to build lifelong relationships in real estate
From generating leads to preserving those connections, there's a lot you need to master as an agent. But never fear, dear rookie. Here, Inman contributor Jimmy Burgess will arm you with tips, tricks and time-tested strategies to build those lifetime relationships
by Jimmy Burgess Jul 15
Lesson Learned: Overcome any objections with exemplary performance
Find out how Florida real estate agent Jonathan Spears surpassed $1B in career sales before the age of 30
by Christy Murdock Jul 20
‘The burnout is real’: Team leaders share how they’re fighting back
Team leaders at Sotheby's and Keller Williams discussed steps their teams are taking to finish the summer strong at Inman Connect on Tuesday
by Daniel Houston Jul 20
Zillow, NAR formed 'group boycott' to enforce commission rule: REX
REX alleges that the National Association of Realtors and Zillow use NAR's segregation rule to hinder competitors who don't comply with NAR's commission rule
by Andrea V. Brambila Jul 21
Dueling NAR and REX op-eds hint that DOJ will target commissions
National Association of Realtors: 'The Administration has publicly signaled a lack of understanding about the MLS system and the associated commission structure'
by Andrea V. Brambila Jul 22
22 ways you may be violating the Realtor Code of Ethics
Agents misrepresent themselves and aspects of their transaction, sometimes without even knowing it, according to broker and ethics hearing officer Barbara Betts
by Andrea V. Brambila Jul 27
Pulse: What do newbies need to know about marketing listings?
When it comes to listings, what makes for a solid marketing strategy? From social media to video tours, we want you to chime in with your best advice and tips for newbie agents
by Inman Jul 28
Huge number of homeowners willing to consider an iBuyer: Poll
82% of homeowners in 1000watt survey said they either were more likely to trust information from Zillow than from a real estate agent or to trust them about the same
by Andrea V. Brambila Jul 28
HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
Homes listed in the MLS sell faster and for nearly 17% more: Study
Bright MLS looked at 442,829 home sales across its 6-state Mid-Atlantic footprint that sold over a 24-month period
by Andrea V. Brambila Jul 30
How to ensure your listing finds love online
Opinion
Here’s how to maximize your listing’s potential and capture more online views
by Carl Medford Aug 3
$27.5M home is the priciest listing on Manhattan's Upper West Side
David and Dana Luttway bought the townhouse in 2015 and undertook five-year gut renovation
Apartment listings startup raises $22M as it prepares to double staff
Wisconsin-based company Rentable aims to hire new employees and keep up with rising demand after securing a new round of funding
by Daniel Houston Aug 3
Emilio and Gloria Estefan sell Miami mansion for $35M
The Estefans bought the house in 1993 for $1.84 million and listed it twice before
Pulse: What are the biggest issues with listing technology?
This week, we're focusing on the shortcomings, problems and question marks related to listing tech. What's lacking, and what are some of the main issues you're seeing today?
by Inman Aug 4
Pamela Anderson leaves Malibu for Canada, sells mansion for $11.8M
The 'Baywatch' actress owned the house since 2000 when she bought the property for $1.8 million
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
Realogy's Social Ad Engine makes social media advertising easy: Tech Review
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
Ready to add a listing agent to your team? 6 traits to look for
Opinion
Find someone who's better than you and who understands how to manage clients, communicate with authority and compassion, and get deals done
by Adam Hergenrother Aug 12
A monument to spite, Boston’s ‘Skinny House’ hits market at $1.2M
For the right buyer, the almost impossibly narrow building offers a piece of Boston history and a surprising 1,165 square feet of space
by Daniel Houston Aug 13
10 must-do sale preparation tasks — regardless of market
Opinion
Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers
by Cara Ameer Aug 17
Investors say car condos are 'better than owning an apartment'
With a rise in vehicle ownership and a decline in available street parking, Manhattan investors are betting big on car condos as New Yorkers prepare to return to in-person work
by Lillian Dickerson Aug 17
5 high-end home design features trending today
Find out what’s hot in luxury homes from Mauricio Umansky, founder and CEO of The Agency in Los Angeles
by Mauricio Umansky Aug 18
Agents in 9 new markets eligible to become Knock-Certified
A Knock mortgage is priced competitively, and agents and their clients have the benefit of working through a digital, two-way transaction solution
by Craig C. Rowe Aug 19
Interactive Virtual Tours' floor plan product faces a tough field of competitors: Tech Review
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
by Craig C. Rowe Nov 5
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Knight and day: How a lingering listing got a second shot with armor
After a Washington home lingered on the market for more than 200 days, Realtor Jonas Elber staged a photo shoot that included a knight wearing 100 pounds of steel armor
How to bring sellers back to reality as the market cools
After a year of booming home price growth and bidding wars, the market is slowing down. 2 leading brokers share how to help sellers deal with the shift
by Marian McPherson Aug 24
Pulse: Readers share their top listing faux pas
This week, our readers share a couple of listing mistakes and bad habits that can hamper a property's ability to sell. Are you guilty of any of them?
by Inman Aug 24
Lone Wolf buys Propertybase in 5th acquisition this year
Propertybase's flexible suite of front- and back-office features is expected to broadly enhance Lone Wolf's technology appeal to brokers and teams
by Craig C. Rowe Aug 25
Blockchain-backed Blimp raises $200K to reinvent the real estate deal
Blimp Homes announced it has raised $200,000 as part of a new $1 million campaign to back Blockchain-based home sales app
by Craig C. Rowe Aug 25
Pulse: What are the biggest listing cliches?
When it comes to listing descriptions, some agents just miss the mark. This week, we're asking you to share the most cliched, worn-out phrases that you've been seeing in listing copy. What makes you cringe?
by Inman Aug 25
Investors will lead home sales for foreseeable future: Study
John Burns Real Estate Consulting's new Resale Housing Market Index report reveals how buyers are struggling to beat investors in a frenzied market
by Marian McPherson Aug 25
Opendoor launches self-guided virtual walk-throughs for sellers
Homesellers using Opendoor can now complete their interior home inspection through uploaded videos and photos, according to a company announcement on Tuesday
by Marian McPherson Aug 26
Pulse: The biggest listing cliches today
What cliches in listing copy make you cringe and shake your head? Our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers
by Inman Aug 31
200-year-old blacksmith shop-turned-home hits the market
The property dates to 1800 and sits on 2.2 acres of wooded land in Chester, New York
Joshua Kushner and Karlie Kloss buy family-owned NYC penthouse
The penthouse of the storied Puck building in Manhattan's Nolita neighborhood comes with 5,100 square feet of outdoor space
Inman Top 5: The biggest stories of the week Aug. 28 - Sept. 3, 2021
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
by Inman Sep 3
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
Largest MLS in nation signs off on slew of big changes to listings
California Regional MLS, which boasts more than 108,000 subscribers, has instituted changes on how listing agents and brokers appear on online listing pages
Two men standing on either side of a line on the ground
Real estate brokerage giant says 'many listing search websites misdirect consumers by obfuscating display of a property’s listing firm'
Private Palm Beach paradise gets $35M price hike
The Tarpon Island price hike is in line with the 30% increase that Palm Beach property values have experienced between 2020 and 2021
DOJ quietly resumed NAR probe days after settlement withdrawal
In a 418-page petition filed Monday, NAR contends the antitrust regulator swiftly reopened its investigation into Clear Cooperation Policy and buyer broker commissions in July
by Andrea V. Brambila Sep 15
NAR vs. DOJ: A timeline of the battle as it stretches into 4th year
An analysis of the association's petition offers a step-by-step timeline of the events leading up to the DOJ's launch of a new investigation of NAR rules
by Andrea V. Brambila Sep 16
12 steps for thriving through a market shift
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
by Jimmy Burgess Sep 16
Instashowing spends investment on buyer tour, offer submission tools
The software that rolled out on the heels of Zillow's ShowingTime deal added features for buyer tours and submitting offers, and it launched single sign-on for MLS accounts
by Craig C. Rowe Sep 21
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
'It's never enough!' How to talk to your sellers about marketing
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
by Carl Medford Sep 22
The listing launch plan that gets higher prices, faster sales, more listings
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
NAR to consider listing attribution, DOJ-inspired policies at big event
Lockbox access for non-Realtors and public displays of buyer broker commissions may be added to the list of proposals to be voted on at Realtors Conference and Expo in November
by Andrea V. Brambila Sep 24
How to get more listings in 2021
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
by Dani Vanderboegh Sep 24
SparkOffer's open-bid model helps listing agents market homes: Review
Opinion
This platform benefits agents with unique luxury listings, investment properties, land and other real estate that doesn't get a lot of attention on the local MLS
by Craig C. Rowe Sep 24
New Orleans house full of creepy dolls sells in one day
NOLA Living Realty agent Tony Bertucci decided to spruce up a dilapidated listing with strange dolls
Ideal Agent forges partnership with mortgage, title advisory consultants
Partnering with Incenter allows Ideal Agent customers a more streamlined process for finding and leveraging professional service providers when buying and selling a home
by Craig C. Rowe Sep 28
Record-breaking cryptocurrency penthouse returns to market
After 4 short months, the 5,067-square-foot lower penthouse unit of Arte by Antonio Citterio in Miami is returning to market. Once again, cryptocurrency bids are accepted
REX: 'Outmoded' real estate rules 'struck a vein' with DOJ
Brokerage backed by Chris Christie and Jeb Bush says agent steering by commission should 'shock the conscience' of anyone interested in equity in housing
Why REX pays buyer agents and uses MLSs — sometimes
REX's general counsel Michael Toth says the discount brokerage pays buyer agents in at least 40% of its list-side transactions
REX CEO calls on NAR to repeal 'anti-consumer' rules at conference
In an open letter, Ryan alleges the National Association of Realtors' rules prevent hundreds of thousands of Americans from attaining homeownership. He called on NAR to repeal the rules at its Realtors Conference and Expo in San Diego in November
by Andrea V. Brambila Sep 30
The 20 biggest luxury city sales of 2021 (so far)
Despite cities taking a back seat to vacation markets in 2021, major transactions made headlines across New York, Miami and Los Angeles
Why listing feedback is a terrible idea
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
by Jay Thompson Oct 6
Al Capone's one-time Miami mansion sells for $15.5M
Developer Todd Michael Glaser and partner Nelson Gonzalez made nearly $5M in profit on the property in just a few months
The 20 biggest luxury beach sales of 2021 (so far)
From mansions in Palm Beach, Florida, and Malibu, California, to an estate on Hawaii's Big Island, here are the most expensive beach home sales to take place in 2021
7 mistakes top producers don't let derail their success
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
by Jimmy Burgess Oct 7
Is HomeSmart's tech worth the switch? A look at its client-first app: Tech Review
Opinion
The team at HomeSmart makes it a priority to stay on top of what the HomeSnaps and Zillows of the world are up to, as should any savvy proptech team trying to know what consumers are looking for
by Craig C. Rowe Nov 12
As Tesla sets its sights on Austin, listing agents near plant shift gears
With news of Tesla bringing its headquarters to Austin and a factory nearing its opening, agents are advising sellers nearby to think big
by Daniel Houston Oct 12
A piece of chocolate cake being removed from the whole
The trade group will weigh whether to require multiple listing services to allow agents and brokers to display buyer agent compensation, but it won't consider change to lockbox policy
by Andrea V. Brambila Oct 15
As list prices continue to soar, not all homebuyers are willing to play ball
Homesellers have been pushing list prices to new heights, but a report released Thursday by OJO Labs indicates buyers aren't as eager to shell out for the pricier pads
by Daniel Houston Oct 15
4 things high-net-worth buyers want in an agent
With high prices come high expectations, so as a luxury real estate agent, you have to always bring your A-game and provide the highest level of service to your clients
by Timothy Smith Oct 20
DOJ to NAR: Increased competition could save consumers billions
In court filings, regulator says rules 'restrict how real estate agents can market properties, dictate how real estate commissions are set, and impede commission negotiations'
by Andrea V. Brambila Oct 19
Photo by Kelly Sikkema on Unsplash
Agents and brokers can now use the natural language processing feature to personalize listing marketing
by Craig C. Rowe Oct 25
Inside Real Estate targets client retention with CORE Home launch
'We’re stepping forward arm-in-arm with our broker partners to provide what the industry needs next,' Inside Real Estate CEO Joe Skousen told Inman
by Craig C. Rowe Oct 25
Instashowing launches offer management tool InstaOffers
InstaOffers helps reduce the confusion of multiple offer submission channels that stems from the industry having no single standard for accepting and considering offers
by Craig C. Rowe Oct 25
How pocket listings cast aside minority homebuyers
5 housing experts explain how pocket listings impact the struggle for equity and inclusion in US housing stock, creating de facto segregation
by Marian McPherson Nov 2
Keller Offers exec: iBuying is a golden opportunity for agents
RJ Jones, head of Keller Offers, told Inman Connect Las Vegas that the increase in iBuyers and alternative transaction models are driving professionalism and give the industry a lot to look forward to
by Craig C. Rowe Oct 26
Luxury platform Pacaso lifts off in Colorado's iconic ski towns
Buyer agents who sell a Pacaso home share now received a bonus of 500 restricted stock options in addition to a 3% commission
by Craig C. Rowe Nov 1
The Force lives on in this $11.5M new build in Florida
This sprawling 15-bedroom mansion outside of Orlando, Florida, may look like the typical multimillion dollar home from the outside, but it conceals an extensive 'Star Wars'-themed loft area within
7 simple steps for getting more listings in 2022
By executing these seven steps, you'll be top-of-mind for your targeted homeowners, and you will generate more listings
by Jimmy Burgess Nov 5
Automated listing descriptions get better with Nila June: Tech Review
Opinion
Nila June is software that uses property information to quickly write long- and short-form property descriptions for agents
by Craig C. Rowe Dec 10
Jason Oppenheim reveals 'Selling Sunset' spinoff, buys $7M mansion
The Los Angeles broker recently purchased a roughly 13,000-square-foot mansion in Newport Beach, an area in which he'll be spending a lot more time thanks to a new spinoff of his popular Netflix series
by Lillian Dickerson Nov 10
Zillow, Realogy push for NAR listing agent attribution
Some MLSs are 'strongly opposed' to requiring the display of listing agents in addition to listing brokerages
by Andrea V. Brambila Nov 10
Clients may peek online, but 9 in 10 still turn to an agent: survey
A recent survey of thousands of buyers and sellers found they overwhelmingly work with agents, even as their attitudes have shifted
by Daniel Houston Nov 11
RE/MAX urges NAR to reject listing attribution proposal entirely
Real estate franchisor says giving the listing brokerage equal billing would cause consumer confusion
by Andrea V. Brambila Nov 11
Listing agents dropped from NAR's controversial attribution proposal
A requirement to display listing firm contact information 'at least as prominently as any other contact information' was stricken from the proposal, which passed on Saturday
by Andrea V. Brambila Nov 15
Display of Confederate flag violates hate speech ethics policy: NAR
Professional Standards Committee passes case interpretation after intense debate
by Andrea V. Brambila Nov 15
In the end, Elon Musk hired agents to sell his final 'earthly possession'
After putting San Francisco home on market without the help of an agent, the SpaceX CEO relented, tapping Mary and Brent Gullixson of Compass to sell last property in his portfolio
by Lillian Dickerson Nov 16
7 ways to market your new listing for FREE
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing
by Bernice Ross Nov 16
10 tips for a fierce listing presentation from 'Million Dollar Listing LA' stars
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
by David Parnes AND James Harris Nov 19
Despite rumors, new USC football coach seeks buyers for 2 mansions
Lincoln Riley, the newly announced University of Southern California head football coach, is seeking buyers for his two Oklahoma residences, contrary to rumors that said the school bought his homes as part of a hiring deal
by Daniel Houston Dec 1
2022 candles
Anthony Hitt, CEO of Engel & Völkers Americas, explains why investing in listings, evoking a culture of leadership and building reserves are crucial when planning for the new year
by Anthony Hitt Dec 2
675 Perugia Way Los Angeles, CA 90077
There's a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties
by David Parnes AND James Harris Dec 9
4 non-salesy excuses to call potential sellers
Most agents won't even bother with circle dialing because they have convinced themselves that it is not worth the effort. Which is exactly why you should jump in on the opportunity. Here are 4 reasons to pick up the phone now
by Tom Toole Dec 7
Attending a FSBO open house? Here's how to walk away with a win
Opinion
When handled correctly, attending an open house hosted by the seller of a For Sale By Owner listing can translate into solid lead. Here's what you should — and should not — say to win them over
by Darryl Davis Dec 7
Koch family unloads Montana ranch to Rupert Murdoch for $200M
Murdoch and wife, Jerry Murdoch, bought the 340,000-acre working Montana ranch from Matador Cattle Co., a subsidiary of Koch Industries, the Wall Street Journal reported
by Lillian Dickerson Dec 10
Win the winter sales slowdown with these 5 cozy real estate listing tips
Sellers that highlight their home's coziest winter features can stand out in what is traditionally considered a slower time for sales, according to a new analysis from Zillow released Monday
by Daniel Houston Dec 13
Gary Gold: NAR's pocket listing policy is 'nonsensical, stupid'
Real estate's premier luxury agent argues that the Clear Cooperation Policy is 'authoritarian' and accomplishes the opposite of its stated intent in an exclusive interview with Inman
by Andrea V. Brambila Dec 17
From hate speech to antitrust: The year in MLSs and associations
2021 came with Realtor misbehavior, rising legal and regulatory scrutiny and MLSs becoming tech investors after Zillow's acquisition of ShowingTime
by Andrea V. Brambila Dec 17
HAR's ShowingSmart is the latest entry in the race to replace ShowingTime: Tech Review
Opinion
ShowingSmart is a software solution for scheduling showings and arranging buyer tours developed for members of the Houston Association of Realtors
by Craig C. Rowe Dec 17
gift from santa
From buyers who tell the truth to agents who actually pick up the phone and sellers who understand the Zestimate is bunk, here's what Realtors would really love to see under the tree
by Carl Medford Dec 23
'For sale by owner' homes hit 40-year low. Is it even worth the effort?
Most homeowners who forego an agent are selling to someone they know, leaving a small group that fends for themselves on the open market, several new reports reveal
by Daniel Houston Dec 28
11 alternatives to ShowingTime: new apps to manage home showings
2021's legacy to proptech will be a major jump in the number of technology products developed to help agents show homes
by Craig C. Rowe Dec 30
To earn a FSBO home listing, don't just ask for their business
In a recent webinar, Charles Curry of Authorify offered tips for agents angling for those enticing but tricky 'for sale by owner' listings
by Daniel Houston Jan 3
Oregon love letter ban now in full effect — at least for a month
Listing agents in Oregon now have to comply with a new ban on homebuyer love letters in the state. However, a lawsuit by the libertarian Pacific Legal Foundation seeks to undo it
by Daniel Houston Jan 4
5 tips to boost listing descriptions
Agents need to write listing descriptions for an array of marketing outlets these days. Here are a few tips on making property look better to buyers
by Craig C. Rowe Jan 6
One Sotheby's debuts new category: Real-life mansion with a metaverse twist
One Sotheby's International Realty is preparing to sell an entirely virtual metaverse mansion, but it comes with a curveball: an 11,000-square-foot, brick-and-mortar doppelgänger in Miami
by Daniel Houston Jan 7
hundred dollar bills lined up
On Thursday, Realogy Brokerage Group CEO M. Ryan Gorman shared the company's stance on the National Association of Realtors' Participation Rule, saying, 'There’s no reason why an offer of compensation needs to be a mandatory requirement for a home to be listed in the MLS .' Mostly, real estate agents disagreed
by Marian McPherson Jan 7
COVID hit the US 2 years ago today. Housing hasn't been the same since
Agents remain optimistic 2 years into the pandemic as the market waits to see who breaks first: buyers or sellers. Buyers, meanwhile, continue to pay record prices. Will the surge continue?
by Taylor Anderson Jan 20
New RE/MAX ad campaign highlights importance of agents in tough times
In honor of agents' tenacity during the pandemic, RE/MAX launched on Tuesday a new ad campaign that highlights all the hard work it takes to make consumers' dreams come true
by Marian McPherson Jan 18
Ask Doss now offers brokerage, home loans and FSBO solutions
Ask Doss is an app for agent advice and home search, and now the company is offering a slew of new professional services to the industry, including a brokerage
by Craig C. Rowe Jan 19
Which reality TV real estate star are you? Take this quiz and find out
We knew you were wondering, so we put together this personality quiz to let you know your reality TV doppelgänger
by Taylor Anderson Jan 21
Compass continues Midwest expansion with Indiana team
Compass announced on Thursday it was adding Indianapolis-based Gallery of Homes and its team, which closed 2021 with 182 homes sold and more than $43M in sales volume
by Taylor Anderson Jan 22
More agents are fighting for fewer homes: Here's how to rise to the top
The real estate industry is becoming more competitive, with NAR enrolling a record number of agents in 2021 and inventory dipping below 1M. Four brokers share how to survive choppy waters
by Marian McPherson Jan 24
Move Inc. CEO questions Zillow's 'closed ecosystem,' CoStar's motives
On CoStar: 'Eventually the playbook is to charge for paid inclusion of listings and to raise prices over time as people become more and more reliant on CoStar'
by Taylor Anderson Jan 25
From Realtors with love: 89 tips for new real estate agents in 2022
Inman reached out to more than 200 of the country's top agents by transaction sides and sales volume and asked 1 simple question: What's your advice for agents launching careers in 2022?
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The discount brokerage is now a member of 6 multiple listing services, but says it's still avoiding 'traditional' agent fees by offering a low commission when it submits listings
19 tips for writing an airtight real estate contract
Filling out a contract, or making a needed change, requires precision and expertise. Here are 19 ways to ensure you're dotting all the i's and crossing all the t's
by Cara Ameer Feb 7
Zavvie to offer concierge pre-sale services through Revive
'Buyers are willing to pay more for a ready-to-live-in home,' says Michael Alladawi, co-founder of Revive
by Craig C. Rowe Feb 11
Want privacy as a luxury buyer? In info age, don’t count on it, agents say
Publicity around celebrities buying and selling homes has long been a given. That doesn't mean they like it. Agents told Inman that protecting clients' privacy has become a full-time job
by Taylor Anderson Feb 11
How real estate agents can work with Opendoor
Some agents use the iBuying leader as a tool to help clients find the best path for their needs. Here’s how to get started
by Taylor Anderson Feb 14
Readers call out the shadiest buyer boosting behavior in their markets: Pulse
In this wild market, some agents will do anything for a deal. We asked you to share the shadiest behavior you've seen on the part of buyers (and their agents)
by Inman Feb 9
Don’t take hot market for granted, California economist warns agents
Jordan Levine, the chief economist for the California Association of Realtors, delivers mixed forecast despite good economic outlook during an Inman Connect Now session Thursday
by Taylor Anderson Feb 17
18 ways to market your listing (and thrill sellers)
Show your sellers you mean business when it comes to getting their listing the exposure needed for a successful sale using these ideas from Million Dollar Listing LA stars
by James Harris AND David Parnes Feb 16
Jeff Hyland, iconic co-founder of Hilton and Hyland, dead at 75
Hyland represented some of the most recognizable properties in the US and along the way helped redefine what it means to be a real estate agent
by Jim Dalrymple II Feb 17
2 homes sell for $1M over asking: The moves behind the transactions
Bennett Hirsch and Nick Sandler, top-performing agents with The Agency, reveal what went into sales at 2420 Glendower Avenue in Los Feliz and 4091 Deervale Drive in Sherman Oaks
by Lillian Dickerson Feb 18
How real estate agents can work with RedfinNow
Redfin's iBuyer, RedfinNow, forgoes incentives for agents but offers a dedicated customer service team and local title options. Here’s how to get started
by Daniel Houston Feb 22
Don't violate fair housing! 15 words to ban from property descriptions
Describing a space in a way that appeals to all buyers isn’t ‘politically correct,’ it’s the law (and it’s just good business)
by Christy Murdock Feb 23
America's most expensive home — The One — heads to auction Monday
The 105,000-square-foot mega-mansion is set for auction after a decade of struggles to complete and sell the property, including a failed attempt to turn the property into a crypto currency
by Taylor Anderson Feb 25
To call or not to call: What if FSBOs are on the Do Not Call list? 
Opinion
Real estate professionals can — and should — help FSBOs and expireds make the most informed decisions about their real estate best interests
by Darryl Davis Mar 8
$110M Silicon Valley estate could obliterate area price record
If the newly constructed Woodside estate sells for its list price, or anything close to that amount, the sale would decimate the current home price record for the area, which is $43.5M
by Lillian Dickerson Feb 25
Prospects on the fence? Here's how to get them to make a move
Opinion
Overcome the client's uncertainty and lead them toward the best decision for their circumstances. Here's how to reach out to on-the-fence prospects, earn their trust and snag the client for life
by Tom Toole Mar 4
NAR asks court to scrap broker's suit over listing agent omission
Trade group calls out broker Grady Hillis of Arizona for 'repetitive and confusing allegations' in nearly 1,300-page amended complaint, which seeks $1.18B in punitive damages
Prices surged in February amid ‘extreme shortage of homes’
The median home-sale price rose to an all-time high of $363,975 in February, and Russia’s war on Ukraine is partially to blame, a new Redfin report says
by Taylor Anderson Mar 4
Judge orders Oregon to pause its homebuyer love-letter ban
A U.S. district judge agreed these letters can lead to discrimination, but said the state law goes too far in restricting free speech
by Daniel Houston Mar 4
What love letters? Homebuyer notes slow to resume since ban lift
The first legal 'love letters' have started to trickle in after Oregon's ban was halted last week. But so far, buyers are taking it slow
by Daniel Houston Mar 8
The big mistakes new agents make, according to an LA agent to the stars
Ahead of Inman Connect New York, The Agency Principal Santiago Arana talks about the mistakes new agents make and how he made his way into the luxury real estate niche
by Ben Verde Mar 22
Will Washington be the second US state to limit love letters?
An effort to ban possibly discriminatory homebuyer love letters fell short in the Washington State Legislature, but could come back next year
by Daniel Houston Mar 10
Spring Open House
The weeks leading up to the spring homebuying season have coincided with an uptick in open house activity unseen since before the pandemic, real estate agents told Inman
by Daniel Houston Mar 16
Zillow-owned StreetEasy is turning into a 'de facto MLS,' agents balk
StreetEasy announced on Monday that it would ban listings — not agents — who don't follow the platform's 24-hour listing policy. Agents are saying the change isn't enough
by Marian McPherson Mar 21
Inman Connect New York
Are you ready to grow your real estate business? Connect with the smartest real estate pros and learn their secrets at ICNY
by Jodie Cordell Mar 22
Venture capitalist Marc Andreessen buys another Malibu pad for $44.5M
Months after buying a separate, record-shattering home down the street for $177M, Marc Andreessen and his wife Laura Arrillaga-Andreessen have purchased a second Escondido Beach home
by Lillian Dickerson Mar 24
A comprehensive guide to finding inventory in today's market
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
by Lillian Dickerson Mar 30
As homebuyers pine for options, startups scramble to fill the void
A new class of tech company is responding to the home inventory shortage by taking sellers to the edge of the MLS — and sometimes beyond — with off-market appeals and more
by Daniel Houston Mar 29
Revive releases app to help sellers, agents manage pre-sale renovations
The app, called Revive Home, allows all parties involved in the renovations to communicate via direct chat, insert renovation updates and store critical documents
by Craig C. Rowe Mar 31
Real estate hiring beats national job gains again in March
Brokerages and other real estate companies added 6,300 new jobs in March, a rate of payroll growth that exceeded that of the U.S. at large
by Daniel Houston Apr 1
The real estate prospecting conversation-starters every listing agent needs in 2022
Opinion
Remember, when you're cold-calling, you're serving — not selling. Here are 3 concepts and 6 dialogues that can help you communicate more effectively
by Darryl Davis Apr 8
Millennials ditching starter homes will lead summer inventory boost
Realtor.com's latest housing report revealed 64% of homesellers plan to list their homes by October. Millennials are primed to lead the charge as they ditch starter homes for bigger abodes
by Marian McPherson Apr 6
Quiz: Guess how all those pandemic-era remodeling projects panned out
A new National Association of Realtors study details remodeling projects that brought the most joy and best returns on investment. Can you guess what they are? Take Inman's quiz to find out
by Taylor Anderson Apr 6
Homie to expand Power Buyer program amid surge in demand
The expanded program and a new buy-before-you-sell offer will be unveiled in Colorado and Utah in the next 2 weeks, followed by Arizona, Nevada and Idaho, executives told Inman exclusively
by Taylor Anderson Apr 14
Busted! 10 myths buyers and sellers believe about the current market
Opinion
In today's wild market, there are plenty of bad ideas on both sides of the buyer/seller equation. Here's how to correct those misconceptions so that everyone can get what they want
by Cara Ameer Apr 18
Gary Keller singled out as 'head of conspiracy' as federal commission lawsuit accelerates
As oral arguments began Monday in the Sitzer federal commission case, plaintiffs questioned the role of buyer agents, what a world without NAR's commission policy would look like, and why they believe Keller is leading an antitrust conspiracy
by Andrea V. Brambila Apr 19
M. Ryan Gorman: Honestly, building tech for real estate is a 'nightmare'
M. Ryan Gorman, Coldwell Banker Real Estate CEO, and Brian Donnellan, CEO of Bright MLS, told an Inman Connect New York audience why the industry hasn't reached the 'latte vision' yet
by Andrea V. Brambila Apr 22
A reverse arrow on a street
Three-judge panel concludes trade group must face allegations that the Clear Cooperation Policy was part of a group boycott to prevent The PLS from competing with multiple listing services
by Andrea V. Brambila Apr 27
No, really, he's a keeper: Florida real estate listing includes ex-husband
Investors Gone Wild Realty broker Crystal Ball is advertising her 'wonderfully rehabbed ex-husband up for grabs as tenant' at the home she's listing at 3819 Quail St. in Panama City, Florida
by Lillian Dickerson Apr 29
Judge halts commission-sharing case alleging inflated buyer costs
Unlike 2 federal cases that claim seller costs are inflated by commission sharing, New Jersey homebuyer's lawsuit argued that buyers are the ones unfairly impacted
Find hidden listings in your market with a CMA-a-day campaign
Opinion
Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen
by Tom Toole May 12
Use seller leasebacks to give your clients more options
Opinion
Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value for clients and create opportunities
by Julie Busby May 11
Full-service homegenius to boost CMA IQ of LeadingRE brands
Computer vision, a standout feature of Geniusprice, is a technology enabling comparisons of properties' interior features by reading image metadata and finding specific items and finishes
by Craig C. Rowe May 9
Working with sellers in a market shift: 7 dos and don'ts
Opinion
Whether you've noticed or not, the market has already started to shift. Those who embrace the new reality and effectively coach their clients will come out ahead
by Carl Medford May 10
Debt-ridden Bel Air mega-mansion fails to nab $50M target at auction
As of the auction's closing bid on Monday, celebrity botox doctor Alex Khadavi's Bel Air mansion had gone for $46.76M, below the $50M reserve price set by bankruptcy courts
by Lillian Dickerson May 10
Oh, shift! What agents need their clients to understand fast
Opinion
It can be easy to get caught up in the momentum of the market and forget the person who is operating on your behalf is working tirelessly to do so
by Cara Ameer May 13
Want a piece of Facebook history? Even if you don't, it's yours for $5.3M
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3M
by Lillian Dickerson May 11
You just took a new listing. Can you answer these 10 questions?
Opinion
Only a small percentage of agents can answer these ten questions about their listings. Are you one of the select few who can? 
by Bernice Ross May 13
Team of rivals: Zillow and Redfin partner to syndicate 3D Home tours
Listing agents using Zillow 3D Home tours no longer have to manually add their tours to Redfin. This is the second partnership between the 2 real estate search portal rivals since 2019
by Marian McPherson May 18
Rockstar Energy Drink founder sets Utah record, $39.6M home purchase
Paul Benson of Engel & Völkers represented both Weiner and the seller — development company Iluminus Group — which was founded by David and Joe Ostrander, in the spec home deal
by Lillian Dickerson May 19
Stop, look, listen: Focus on what sellers are NOT saying at listing presentations
Opinion
Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the process.
by Christine Carr May 24
Delta Media's new product makes a 'Pitch' to the maturing CMA sector
Another major proptech player recognizes that agents need every advantage they can muster when competing for listings in a market unfit for producing them
by Craig C. Rowe May 24