Want to win in 2026? ERA Realty's Gino Caropreso writes that brokerages must prioritize agent growth and success metrics that are systematic, measurable and repeatable.
As AI systems begin interpreting real estate catalogs through both structured data and storytelling, listing copy is regaining strategic importance, not just for marketing, but for discovery and search relevance. Troy Palmquist talks about the narrative shift.
"Big deal, it's a yawn." That's how President Trump described a bipartisan housing bill that passed Congress with veto-proof margins — that still doesn't have his signature.
Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice.
These low- and no-cost lead-gen strategies are built for exactly this kind of market — and they'll still be working when it turns.
In this episode, Brown Harris Stevens top-producer for 11 years, Lisa Lippman, discusses why great negotiators remove their own emotions from the transaction.
When a potential buyer asks about dual agency, Darryl Davis writes, agents need to honestly communicate the potential drawbacks.
Troy Palmquist talks to Philippe Wellens, co-founder and CEO at Kleio, about what AI access to listings means for agents and their clients.
A single just-listed postcard after a single sale is a coin toss, not a campaign, coach Darryl Davis writes. Marketing works on the principle of effective frequency.
Consumer Policy Center fellows Stephen Brobeck and Wendy Gilch discuss three controversial reports examining buyer agent commissions, referral fees, and Compass's growing market influence.
A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.
The right team can provide support, structure, mentorship and more opportunities, Josh Ries writes. The wrong team can lose time, give up margin and miss your goals.