From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
Updates to Preclose include streamlined communications, intake workflows, and an evolving consumer experience
Opinion
In a post-pandemic world, features that were once taken for granted are now becoming precious to homebuyers. Now, the idea of luxury means something different, and it includes these new in-demand aspects
Mount Vernon's 16,000-square-foot River View estate combines history with modern amenities on the banks of the Potomac River
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
Long the standard in Australia, real estate auctions in the US still carry a connotation of distressed and undesirable. Keller Williams agent Duncan Schieb wants to change that
Your commission is negotiated when you take the listing, but after that point, it becomes 'cutting' — and that is not what a luxury agent should engage in
The actress bought the two-bedroom home in 1998 for $420,000 just as the hit show premiered
Buffalo Bill's home in the 1991 film 'Silence of the Lambs,' starring Jodie Foster and Anthony Hopkins, has hit the market for $298,500 in Perryopolis, Pennsylvania
Opinion
The agent operating system combines a practical set of features and emphasizes loan-officer integration to keep agents on track of leads and listings
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
Five-star rated, lead-empowerment app SquadVoice has rebranded from the top down upon Series A funding. The company is called SqaudStack, and the product is now Auctm
One month after putting their Beverly Hills property on the market, John Legend and Chrissy Teigen have purchased a larger home for $17.5M
From standard operating procedures to pandemic preparations and the fundamentals of listing success and conversion, these four practices are the key to success
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
Brothers Oren and Tal Alexander share how authentic relationships, cutting-edge data and a solid work ethic led them to the No.1 spot at Douglas Elliman
With buyers and sellers concerned about the risks of in-person meetings, virtual presentations are now the norm. But what can brokers tell agents who aren't convinced virtual communication is here to stay?
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
Originally listed for $28M, the 31,000-square-foot Isleworth property is now asking $19.5M
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
As executive director, Joe Rand will be the voice of the BPP in the real estate industry, and aims to make Homesnap the number one real estate search site in the country
It even includes the basketball hoop where Bryant practiced as a teenager
Neal Wanless and his family were barely making ends meet when he won South Dakota's largest ever Powerball jackpot. Now, if his ranch sells anywhere near the asking price — $41.15M — it will be one of the most expensive single ranches ever sold in South Dakota
Mount Ida comes with 26 properties, including a main home, 2 beaches, vineyard, go-kart track and a waterslide leading to a lake, pool, tennis courts and countless trails and ponds
Continuing to grow throughout the pandemic, online moving concierge company offers fully white-labeled relocation platform for real estate industry
Overlooking Beverly Hills in the Beverly Park neighborhood, the 2.5-acre home has gone on and off the market since 2018 and was originally listed for $42M
The 4-star rated inspection analysis tool now has an app for quickly rating the quality of a home before an official inspection
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
With a red-hot seller's market, listings are now getting multiple offers — and agents have to be prepared for bidding wars. Here are a few tried-and-true strategies agents can use to beat out the competition
Opinion
The trend of multiple viewers partaking in virtual and 3D home tours and open houses continues with this U.K.-based Matterport embed
Staging adds value to the sale — but it should not break your bank. As an agent, use these seven tips to protect your income when incorporating home staging into your listing process
Kurt Rappaport of Westside Estate Agency is the listing agent representing the property
The top-floor office of this San Francisco home is the highest residential point in the entire city, according to listing firm Sotheby's International Realty
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
The news came not long after the couple announced that they're awaiting their third child
The lives of the rich and famous are often colorful, and actress Bella Thorne's Sherman Oaks home, now on the market for $2.49M, certainly seems to suggest so
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
The iconic architect built the house in 1952 for his son and daughter-in-law, but didn't complete some finishing touches before he died. The buyer plans to restore it according to Wright's original designs
What would you do with this historic home complete with its own functional jail?
'I knew there were a lot of "Golden Girls" fans in the world but I had no idea there were this many,' said listing agent Rachelle Rosten told The Wall Street Journal
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
The well-funded, fast-growing online apartment marketplace is now offering Matterport tours to its landlords, revealing in a survey that 72% of tenants would rent sight-unseen if a 3D tour was available
In advance of a temporary move to Florence with his family, Nirav Tolia is seeking to sell the Beaux Arts home in Pacific Heights at a significant markup from what he paid in 2011
A fixer-upper cabin in South Lake Tahoe is on the market for $199K — and, no, the 500-pound bear featured in the listing's photos doesn't come with the sale
The Canadian real estate software company's new partnership with Floorplanner and its fast, browser-based virtual showing feature adds significant horsepower to its proptech stable
Opinion
The Android and iOS app allows multiple parties to view, screenshot and make a list of what they want to see. This marks a major maturation of video tour proptech
After rebranding its Home trade-in model, Knock is now helping sellers swap homes in Denver. Its goal is to reach 11 markets before the end of 2020
Opinion
With a host of inspired feature decisions, an elegant user interface, video email and Slack-like activity drivers, Naberly is now a name in the proptech space you should know
Opinion
Set to go live in California next week, the data analytics platform has shifted from a data geek's new toy to a powerful, market-data-know-it-all, now runway-ready and gorgeous
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
As remote working becomes the norm, real estate agents are highlighting 'Zoom rooms,' which are spaces with perfect backgrounds for virtual meetings
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
Adwerx has served up more than 15B online ad impressions to date, and the new offering will bring targeted ad programs for real estate brokers and agents into LoneWolf's Transactions, the national transaction management member benefit in the US
These tips might not be new information, but in today's sensitive and stressful time, agents should do everything they can to ensure a productive and enjoyable showing experience
The new construction house, recently listed for $14.995M, is inspired by the Cycladic architecture of the Greek Islands
CEO David Anderson said he's continuing to work to move his company 'beyond the CRM' by releasing software features that help agents manage the entire lead and sales cycle. Here's the latest
The condo is located inside a landmarked Italian Renaissance Revival erected in 1889
The owner of the Upper East Side home, famed commercial broker Ken Laub, first put the property on the market in 2003, then raised the price to $35M in 2007
'The inside of the real Brentwood residence was private and is being revealed for the first time in 65 years,' reads the listing description
From misinformation to misunderstanding, so many communication errors can occur during a real estate transaction. That's why agents need to better understand how they happen and how to prevent them
Opinion
The powerful touring app is already behind national virtual showing products for eXp and RE/MAX, and it has experienced 1,000% growth in just over one month
The 900-acre property in New Zealand listed at $7.5M US dollars doesn't exactly give off that Pacific islander vibe, but it's sure to provide a buyer with a mental escape from the stressors of today's world
The tech-leaning brokerage announced today the launch of a computer vision-based tool that searches and categorizes room renovations to help agents price homes
Armstrong bought it with a $30,000 loan in 1964
Amid this pandemic, you can cling to ingrained habits and tweak them to our current reality, or you can embrace the opportunity to add new skills, up your game, improve your personal branding and upgrade your inventory
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
As states reopen, and the housing industry remains a solid place for consumers to invest, data from Homesnap indicates that 2020 may finish stronger than expected
This week, Tami Bonnell, the CEO of EXIT Realty, weighs in on ways agents can provide more value to their sellers on their next listing appointment and the 4 questions they need to ask clients
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
Compass' Carl Gambino worked with Scott while Douglas Elliman's Fredrik Eklund and Marcy Roth represented the seller.
The suburban property, which has 1 wall that measures just 3 feet wide, is currently on the market for $269.9K
Kevin Plank, the sportswear company's founder, sold the Georgetown pied-a-terre after lowering the price from $29.5M
Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here's how to make your listing stand out
Although it may be difficult to find a buyer with an ideal situation these days, there are a few things you can do to cut through the uncertainty and make the homeselling process as productive and seamless as possible
Staging can make your life — and your sellers' and buyers' experiences — infinitely more rewarding, if you approach it right
Here's how to keep your business moving as the situation shifts
Founded by a former Southern California agent, the creative services company focuses on all things real estate video, from market updates to Zoom-call coaching
Opinion
Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you're the perfect fit for their needs
Four agents in Chicago, St. Louis and Dallas share how they're helping homebuyers navigate a seller's market marred by economic fear and the coronavirus
The 38-acre property in rural Connecticut was home to the 'Rain Man' director for about 17 years
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
Known as UNICA, the 41,000-square-foot megamansion is designed to offer resort living at home
The spacious California property is designed to look like a classic English manor
The HGTV star has sold his four-bedroom home in an off-market sale for about $130,000 over asking price
A new version of the popular CMA creation tool integrates with video conference platforms for coronavirus-compliant listing presentations. There's also live markup and built-in objection handling
12,000-square-foot townhouse first hit the market in 2014 for $50M. It was cut to $28M in 2017, and now, it's been relisted for $11.45M — or a fifth of the original price
The property was spearheaded by developer Gala Asher and originally listed for $55M
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
The modern mountain estate in Park City, Utah, designed by Romney himself in conjunction with architect Fred Babcock will list this week with Paul Benson of Engel & Völkers
Originally aiming to offer New York City buyers an honest look at neighborhoods and buildings, the company has now launched Localize Advantage to help buyers to find their ideal agent
Opinion
Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic
To access the nuclear shelter, residents need to take a dive in the home's pool