Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
Although there are some gray areas when it comes to the language and features allowed under fair housing law, there are some things that everyone knows are not allowed. Still, you’ll see references to churches, families and handyman specials in property descriptions, mailers and other marketing materials.
Last week we asked Inman readers, “What’s the most outrageous fair housing violation you’ve seen in marketing? Do people see fair housing language as a matter of ‘ask for forgiveness, not permission’ or do they take it seriously as the law of the land?” Perhaps the most shocking result? That they’re still seeing some of these.
- “Building 2 has an elevator, perfect for senior citizens.”
- I still see “a quick walk to campus” in our area.
- Seller saying they would not sell to specific nationalities. Didn’t want to offend their neighbors.
- “Easily walkable, soak up the view from the porch.”
We want to hear from you. What outrageous language are you still seeing in your market? Comment below.
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.