Outsourcing, accountability and online reviews are all part of the equation for one of real estate’s quickest-growing entities.

Inman events are the best way to connect, learn and grow. Don’t miss the next one, Aug. 3-5 at Inman Connect Las Vegas! Get your ticket now for the best price.

Teams have been a growing entity in real estate for decades now. But recent years have seen an explosion in the concept, with teams growing to become, in some cases, like pseudo brokerages spanning vast distances and with hundreds of members.

This explosion in popularity has also changed the concept, and during a Thursday morning session of Inman Connect a pair of industry leaders outlined what they’ve seen an done to push the team idea into new territory. Here’s the gist:

Accountability

Jena Turner, a Texas-based team leader with Found Realty, started building up her team during the pandemic and said that she has learned to focus not on fun, but on accountability.

“I try not to say, ‘come work here, it’s fun,'” she explained. “And as soon as I started recruiting for accountability, the culture started taking care of itself.”

So what does that look like specifically?

Turner said she expects agents to get two referrals per transaction, so that the business continues growing over time. There are training and performance requirements. And Turner even has cameras in her office, which she uses to check in on her team.

“When I’m here I just log in and yell at them,” she joked.

Craig Goodliffe, center left, and Jena Turner, center right, discuss teams at Inman Connect Thursday. Credit: AJ Canaria & Mercedes Santiago of MoxiWorks

Outsourcing

Craig Goodliffe serves as the CEO of Cyberbacker, a company that enables real estate companies to outsource tasks to workers in the Philippines. During Thursday’s panel, he explained that for basic tasks users might pay $800 per month. But the company can also connect American firms to college educated and experienced business professionals who have higher-level skill sets but also cost vastly less than an equivalent worker might charge in the U.S. 

This process is changing what teams can do and what the financial equation looks like for them.

Reviews

Both Turner and Goodliffe also said that online reviews have changed the real estate landscape and are now king for successful agents and teams.

“It takes 50 five-star reviews to undo one negative,” Goodliffe said. “When you start looking at that, that becomes a big undertaking.”

Turner agreed, and said that reviews play into the culture of accountability at her brokerage.

“We make sure that they’re getting reviews for every transactions,” Turner said of her agents.

Email Jim Dalrymple II

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×