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A group of seasoned leaders in the new development space have launched a three-in-one new development sales, advisory and capital firm called Redeavor, leaders announced on Tuesday.
Mike Leipart | Redeavor
Spearheaded by Mike Leipart, formerly of The Agency; Andrew Wachtfogel, formerly of Official Partners; Wade Hundley, formerly of ST Residential; and Shane Farkas, also formerly of The Agency, the new company aims for a more developer- and investor-focused model that provides advisory and funding solutions in addition to new development sales and marketing services.
“We’ve assembled an all-star team — a true who’s who of new development marketing — with expertise that spans all market cycles and the successful sellout of new developments, repositioned developments, rental-to-condo and office-to-condo conversions,” Leipart, who is serving as Redeavor’s managing principal and cofounder, said in a statement.
Andrew Wachtfogel | Redeavor
“Our team’s deep understanding of the development process — honed through decades of experience leading some of the world’s most influential projects — guides our developer partners through every phase, ensuring unmatched expertise and strategic execution. By bringing this talent together under Redeavor, we are creating a new model for success in the development space — delivering exceptional results for developers and investors across all asset classes and market types.”
Leipart said he was inspired to form Redeavor because of a desire to have a new develop-focused firm that was not attached in name to a large brand whose primary focus was resales.
“My edge was just like, I kind of wish we had autonomy,” Leipart told Inman. “I wish I didn’t work for a company that had so many things to consider and so many things to focus on and so many people to make happy. I kind of think we could do it better if we just had our own thing.”
Shane Farkas | Redeavor
But he knew that in order for that idea of autonomy to be successful, he would need smart, capable people who could get things done on his team.
That’s where Wachtfogel, who was most recently president of new development at embattled Official Partners (previously co-led by the now-imprisoned Alexander brothers), came into the picture, Leipart said. Wachtfogel was the first person Leipart turned to when recruiting, he said, and is adopting titles of cofounder and managing principal. Meanwhile, Hundley’s title will be senior managing partner and Farkas is serving as cofounder and chief operating officer.
Also joining the core launch team are Violet Tudas as managing partner, Maranda Blanton as managing partner, Katherine Demakos as vice president of Marketing, Kirstin Corsetti as senior project manager and Jenna Marks as project manager. The team has experience that spans The Agency Development Group, Douglas Elliman Development Marketing, Compass Development Marketing and The Mark Company.
Wade Hundley | Redeavor
The company’s unique value proposition lies in its three-tiered structure, its founders said. On the sales side, the team handles everything with developers from marketing positioning and pricing to sales execution. On the advisory side, Redeavor leverages data and industry insights to reposition or relaunch developments. Meanwhile, the Capital Investment division creates customized financial solutions across a variety of new development projects from multifamily properties to hotel-branded ones.
“It doesn’t mean that every project we work on will do all those things, but we have the expertise in-house to do all those things,” Wachtfogel said. “A big part of our business is not necessarily always participating in each level of the development, but it’s having enough really skilled people in your company to advise on each piece of that. And no company really has that.”
Redeavor’s market scope spans the U.S. and other markets globally with offices in New York, Los Angeles, Dallas, Las Vegas and Nashville. The company is considered a standalone firm, but its broker of record is The Agency Development Group. Becoming its own separate entity will allow Redeavor to take on institutional investment, Leipart explained.
“What sets Redeavor apart is our ability to look at development opportunities through multiple lenses,” Wachtfogel added in a statement. “We’re not just sales partners — we’re bringing institutional-grade advisory services and capital solutions to the table. Given current market conditions, this integrated approach is particularly crucial, as many developments require creative solutions to optimize value.”
