Turn up the volume on your real estate success at Inman On Tour: Nashville! Connect with industry trailblazers and top-tier speakers to gain powerful insights, cutting-edge strategies, and invaluable connections. Elevate your business and achieve your boldest goals — all with Music City magic. Register now.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
A couple of weeks ago, Jimmy Burgess shared “7 strategies that died in 2024 (but agents keep doing them).” From door knocking to waiting around for interest rates to drop, it was a great list of examples for what not to do now.
So last week, we asked you to make your own list: Which marketing strategies need to die in 2025? Unfortunately, not a whole lot of you weighed in, so we’ve added Burgess’ list into the mix below, along with your answers.
Here are the marketing and lead generation strategies that need to die in 2025, according to you, our readers:
- Recipe cards
- Cut-rate agents
- Door knocking
- Traditional Just Listed and Just Sold cards
- Unedited listing photos from an iPhone
- The 3 P’s of marketing being enough
- Blog post lead generation
- Acceptance of unprofessional buyer agents
- Waiting for interest rates to come down
What did we miss? Please share your thoughts in the comments section below.
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
