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Distinct Concierge, an LA-based luxury brokerage, is rolling out an AI-fueled mobile app to assist an elite stable of clients with collaborative home search, mortgage requests and agent engagement, executives announced Wednesday.
The app was developed in concert with San Francisco-based tech company Radius, which works frequently with more nimble, independent brokerages aiming to separate themselves through technology and elevated client services.
Distinct Concierge boasts a roster of recognizable actors, entertainers and athletes who prize their privacy, according to the brokerage’s website.
“Buyers can easily view, favorite, or reject homes, providing immediate feedback to Distinct Concierge agents and prequalify for mortgages quickly and efficiently through the app with Distinct Concierge’s in-house mortgage team,” according to an announcement.
Features in the initial release include AI listing recommendations designed to surface homes based on user likes and dislikes and search behavior. It can recognize nuances through image data and listing descriptions that may get neglected by traditional “filter and checkbox” search models. Additionally, users can invite others to contribute, comment and view on their search.
The app also enables direct communications between users and their agents, helping to streamline critical feedback around the home search without creating a labrynth of text threads or email swamps.
The app is available for both mobile platforms and available on each marketplace. New features will be released later in the year, including voice commands to the AI, rapid CMA generation, off-market listings resources and transaction document assistance.
Founded by Rod Watson, Distinct Concierge works in a rarified corner of the luxury market serving professional athletes and entertainment executives, a subset of the market that requires unique touchpoints and innovations to earn the cycle of referrals necessary to grow that segment. The app aims to do that.
As agents ease into changes that have come about as a result of The National Association of Realtors’ historic commission settlement one year ago, brokerages have sought to stregthen their relationships with consumers by providing technological advancements, especially with mobile apps that create digital connections between real estate professionals and their clients.
Watson told Inman on Wednesday his mission is to streghthen that bond.
“It’s why we’ve been able to work with such high level clientele in a short period of time,” Watson wrote in a text message. “It’s all about the consumer. We’ve designed a platform that leverages AI to provide an unparalleled, personalized and efficient real estate experience, ensuring our clients have access to the best properties and the most seamless process possible.”
