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The Real Brokerage brought in more than 10,000 new agents in 2024 while surpassing a $1 billion benchmark in annual revenue, according to fourth-quarter and fiscal-year earnings released Thursday.
The remote, tech-forward brokerage concluded the year with 24,140 agents, a 77 percent increase from 2023. That momentum continued into 2025 with the company adding more than 2,000 additional agents over the first two months of the new year.
Real’s luxury division, meanwhile, expanded with more than 230 certified luxury agents closing in excess of $1 billion in transactions. Another $1 billion in transaction volume is in the pipeline, Real President Sharran Srivatsaa told investors Thursday.
Sharran Srivatsaa | President of Real Brokerage
“We continue to attract and empower top-performing agents at an industry-leading pace,” Srivatsaa said in a statement. “Our proprietary technology, competitive economics, world-class resources, and collaborative culture are driving momentum, further cementing Real as the platform of choice for entrepreneurial agents.”
In the fourth quarter, The Real Brokerage closed 35,370 transactions, a 99 percent annual increase. For the entire year, total transactions reached 120,601.
The company posted a net loss of $6.6 million, despite agent and revenue growth. In total, Real generated $350.6 million in revenue for transactions valued at $14.6 billion during the quarter.
“Real delivered record results in 2024, capping it off with another quarter of exceptional growth,” Real Chairman and CEO Tamir Poleg said. “Our unwavering commitment to innovation and agent success continues to set us apart in the industry. From launching Real Wallet, our proprietary fintech platform, to rolling out AI-powered tools that enhance agent productivity, we’re building the future of real estate.”
During 2024, the brokerage has made strides in technology with Real Wallet and Leo Copilot, Real’s AI-powered assistant.
Tamir Poleg | Co-Founder and CEO of Real
Leo Copilot now handles over 2,000 daily agent interactions, automating workflows and enhancing efficiency. Real is preparing to utilize a new AI tool, Leo for Clients, later this year, which will continue to improve client experiences, Real representatives announced during the earnings call.
Real Wallet, launched in Q4, has also seen rapid expansion. The FinTech platform allows U.S. agents to apply for business checking accounts, receive Real-branded debit cards and access banking services. In Canada, agents can apply for lines of credit based on their earnings and production history.
So far, 2,500 agents have opened Real Wallet business accounts, and over 150 Canadian agents have accessed credit lines.
Looking ahead, Real plans to expand its financial services, including lines of credit for U.S. agents and checking and debit card options for Canadian agents. The estimated annualized revenue run rate for Real Wallet stands at over $500,000.
On the earnings call, Srivatsaa continued to outline Real’s focus for 2025, emphasizing leadership development, training and expansion of the company’s private label program.
The company has brought in Drew Thompson to lead Real Academy and agent development, specialized training programs tailored to different agent business models.
The private label program, which allows independent brokerages to join Real, while keeping their brand identity, has been a game-changer since last January. So far, approximately 40 independent brokerages, representing 1,200 agents have joined.
The company is also making adjustments to its brokerage model, which will take effect between April and May 2025. Adjustments include the renaming of The Broker Review, E&O Insurance and Transaction Fee to the Compliance and Broker Review (CBR Fee, which is being increased from $30 to $40 per transaction.
Michelle Ressler | Chief Financial Officer of Real
“Our strong fourth quarter and record full-year results reflect the power of our platform and our disciplined approach to growth,” Michelle Ressler, Real’s chief financial officer said. “With our recent fee model changes now established, we’re ensuring we can continue investing in cutting-edge technology and agent support, while driving sustainable year over year improvements in our operating and financial performance.”
