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Luxury-focused New York-based brokerage Douglas Elliman Realty has launched a new digital platform that debuts an AI-powered home search tool and a private space for agents and clients to collaborate.
Elliman.com will feature “Elliman Inspirations,” an AI-powered tool for home search and comparison that will even allow clients to search by image to find listings that are compatible with their desired home aesthetic, HousingWire first reported. The tool will also track client preferences and behaviors and give agents relevant suggestions in assisting clients. Elliman Inspirations will also feature behavior and match score-based AI recommendations to help convert new clients.
The website will also include the “World of Elliman,” a digital lifestyle hub with original content “celebrating the unique people, passions, pursuits and properties that inspire us,” a press release said.
Credit: Douglas Elliman
“The launch of this new digital destination and platform truly represents a new era in home search,” Michael S. Liebowitz, president and CEO of Douglas Elliman Inc., said in a statement. “As a company with innovation and entrepreneurship at its core, Douglas Elliman is dedicated to providing a discovery and collaboration experience that exemplify these virtues.”
World of Elliman will reflect the luxury brokerage’s curated lifestyles it helps clients achieve. The hub will encompass publications like Elliman, Equestrian and Vicinity magazines, as well as Elliman Insider and the brokerage’s annual Wealth Report created in partnership with the UK-based Knight Frank Residential.
Additional Elliman Inspirations features will include the real-time collaboration between agent and client in an agent-branded platform; full search of live listings by city, neighborhood, ZIP Code or custom-drawn boundaries; favoriting and organizing properties into folders; the ability to “pin” photos from listings to add to a page of “inspirations”; advanced image recognition for search by image; and personalized recommendations.
Credit: Douglas Elliman
“Elliman Inspirations represents a quantum leap in real estate marketing and technology,” Elliman Executive Vice President and Chief Marketing Officer Stephanie Garbarini said in a statement. “By seamlessly blending AI-powered personalization with agent expertise, we’re transforming the home search from a transactional process to an immersive, tailored journey. Our agents can now provide unprecedented insight and convenience, leveraging intelligent recommendations that truly understand client preferences and behavior.”
The firm’s Executive Vice President and Chief Information Officer Connie Mui-Reilly added, “We built Elliman Inspirations to be a shared space for agents and clients to find and sell homes that align with clients’ lifestyles, budgets and unique preferences. With sophisticated tools for collecting and sharing images through personal ‘mood boards,’ this new platform will dramatically enrich and advance the real estate discovery experience.”
The new digital platform is live as of Wednesday. On Monday, Douglas Elliman also teased that it would soon be unveiling a private listing network, Black Label Private Listings.
“In an industry that thrives on the power of personal relationships, Douglas Elliman has always been committed to helping our agents forget meaningful connections with clients,” Liebowitz added. “By that measure, World of Elliman and Elliman Inspirations promise to enhance and elevate the way agents and clients connect and build lasting relationships around the real estate journey.”
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