Sundae nets Will Smith and a list of pro athletes in latest funding round
As-is home sales marketplace Sundae's latest $80M Series C funding round was jointly led by Fifth Wall and General Global Capital
by Craig C. Rowe Jul 20
StreetEasy arms renters to fight housing voucher discrimination
New pop-up informs renters that it's illegal to discriminate by legal source of income in New York and New Jersey
by Andrea V. Brambila Jul 19
Signs of seasonal inventory growth return in strained housing market
The number of homes for sale rose in June for the second consecutive month but remained far from a full recovery to pre-pandemic levels
by Daniel Houston Jul 19
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Zillow, NAR slam REX's alleged use of antitrust as a business strategy
Real estate giants ask court to toss the discount brokerage's lawsuit over optional MLS rule
by Andrea V. Brambila Jul 14
Offerpad goes live in Indiana as part of Midwest expansion
The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio
by Daniel Houston Jul 13
Flush with cash: Bathroom revamp startup raises $23M for expansion
Made Renovation, a bathroom renovation startup, is planning to expand into Los Angeles, Orange County and Seattle after securing new funding
by Daniel Houston Jul 12
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Realtor.com launches microsite with fair housing resources
Visitors to 'Realtor.com for Everyone' are able to search for Realtors who have completed NAR’s At Home with Diversity certification
Attom acquires GeoData Plus in bid to beef up its property comparisons
The data provider says the acquisition will result in easier property comparisons through new real estate reports and visual tools
by Daniel Houston Jul 6
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
Inman Review: Can Roof take your lead capture to new heights?
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Jacksonville apartment property website wins Webby honor
A website built for an apartment property in Florida was 1 of 3 in the world — and the only website in the US — to be awarded as an honoree at the 25th Annual Webby Awards
by Craig C. Rowe Jun 15
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
RealScout launches its 15th Buyer Graph in Virginia Beach
8 brokerages have partnered to launch the Virginia Beach Buyer Graph, which hosts real-time anonymized buyer data and habits
by Marian McPherson May 26
Tribus debuts mobile app to augment lead follow-up, in-house communication
Real estate technology company Tribus has released a new mobile app for Android and iPhone to help agents communicate with leads and manage business
by Craig C. Rowe May 25
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
Inman Review: Will AgentFire light up your web presence?
Opinion
Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry
by Craig C. Rowe May 20
Chime partners with virtual tour tech provider EyeSpy360
IDX websites and property pages powered by Chime can now be enhanced with one of the industry's leading providers of live online tours
by Craig C. Rowe May 18
Marketing content manager Aryeo raises $3.65M
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
by Craig C. Rowe May 17
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
Refreshed and nurture-savvy, Market Leader's CRM deserves your attention
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
Zentap addresses all your Facebook needs in one place
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
Redfin’s bid to buy RentPath isn’t about rentals
Opinion
Of course, Redfin is making a move into the rental space. The only surprise about this acquisition should be what took so long
by Jay Thompson Mar 3
Nearly half of real estate regulatory agency websites ignore consumers
41% of state real estate regulatory agency websites present 'poor' information to homebuyers and sellers while devoting themselves entirely to real estate professionals, according to a new report by the Consumer Federation of America
by Andrea V. Brambila Feb 24
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24
Need a headshot update? Here's how to DIY in your living room
Professional photographs are great, but sometimes, there's the issue of budget, time and nowadays, COVID-19. Luckily, you can still take superb headshots right in your own home. Here's how
by Rachael Hite Feb 22
Need a better bio? 7 stellar examples you'll want to mimic
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
by Christy Murdock Feb 13
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
'Fundamental shift' to digital in real estate is not going away
At Inman Connect, panelists from Zillow, realtor.com, OJO Labs and Qualia discuss how the pandemic has transformed the industry and how agents can compete
by Andrea V. Brambila Jan 27
RealtyFeed is crowdfunding a 'disruptive social network' for real estate
Looking for a minimum of $25K, RealtyFeed is a product of technology company Realtyna, and it aims to combine agent collaboration features with search tools for consumers
by Craig C. Rowe Jan 21
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
Alex Lange leaves Upstream to head up Forbes Global Properties
The CEO talks about what he would have done differently with NAR and the network of elite brokerages he's building
by Andrea V. Brambila Dec 30
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
Real Estate Webmasters set to launch new agent website platform
The new platform is called Renaissance and represents a complete reimagining of Real Estate Webmaster's offerings. The waiting list is currently backed up until at least February
by Jim Dalrymple II Dec 22
Local Logic updates with enhanced demographic data, granular market reporting
Opinion
The website add-on tool made listings shine with local narratives. New features do even more with big data and buyer information tools
by Craig C. Rowe Dec 18
Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
Homes.NYC is the newest New York City home search
Opinion
Launched by Gabriels Technology Solutions and powered by RealPlus, New York's newest property portal emphasizes building video and neighborhood fly-overs.
by Craig C. Rowe Dec 15
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
Interactive content creator Studeo launches OpenBlvd for localized marketing
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
by Craig C. Rowe Nov 24
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
ClimateCheck calculates climate change risk for homeowners
Launched Wednesday, ClimateCheck takes the guesswork out of climate threats for homeowners by allowing access to a property's vulnerability to environmental impacts
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Manage leads, listings and loans with Townify
Opinion
The agent operating system combines a practical set of features and emphasizes loan-officer integration to keep agents on track of leads and listings
by Craig C. Rowe Oct 2
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1
Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
New England MLS rebrands as 'wicked smart'
'We are a technology company hidden inside an MLS,' says MLS Property Information Network CEO Kathy Condon
by Andrea V. Brambila Sep 23
Looking for a simple solution to social media? Try PropertySimple
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
by Craig C. Rowe Sep 11
Brown Harris Stevens goes back to basics with revamped site
According to CEO Bess Freedman, the new website design reflects BHS' commitment to delivering a simple, easy consumer experience
by Marian McPherson Sep 9
Want video landing pages in a snap? Real Estate Shows might be for you
Opinion
With a whole new user experience and modernized landing pages, Real Estate Shows is a marketing add-on that can be a sleek, simple addition to any real estate marketing quiver
by Craig C. Rowe Sep 4
PureAgent CRM reduces automation dependency, ups ante on live tours
Opinion
Small in size but big on sales help, Onjax's PureAgent CRM has launched after a 3-year renovation of tools and tech, and for the most part, it was worth the wait
by Craig C. Rowe Aug 14
ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12
Do agents still need websites? Hell yes
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
by Jay Thompson Aug 12
Startup AerialSphere takes 360-degree 3D IDX search to 26 new markets
After a successful beta test in December, Pheonix-based startup AerialSphere is expanding its 360-degree, 3D map coverage to 26 new markets nationwide
by Marian McPherson Aug 11
Naberly stamps its place in CRM conversation with sharp revamp
Opinion
With a host of inspired feature decisions, an elegant user interface, video email and Slack-like activity drivers, Naberly is now a name in the proptech space you should know
by Craig C. Rowe Aug 5