RE/MAX urges NAR to reject listing attribution proposal entirely
Real estate franchisor says giving the listing brokerage equal billing would cause consumer confusion
by Andrea V. Brambila Nov 11
8 hyperlocal content ideas that'll show you're the local expert
Optimizing your digital marketing is an effective way to reel in more business — and creating engaging content is the first step. Here are a few ways you can create valuable, hyperlocal content that'll help you stand out from your competitors
by Santiago Arana Nov 9
How NAR and multiple listing services fail brokers
Greg Robertson and Victor Lund don't hold back on why obtaining MLS data should be easier and why the National Association of Realtors' policy should be enforced
Here's how to put your client communication on autopilot
If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as well
by Jimmy Burgess Oct 28
7 real estate lead generation sites with no upfront costs
Whether you’re a seasoned agent or just starting out in this industry, your ability to consistently generate leads will determine your future growth. Referral-based lead generation companies offer a great alternative that might be a perfect fit for your business. Here are a few to consider
by Jimmy Burgess Oct 22
HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
4 multiple listing services unite to acquire Remine, replace CEO
Austin Board of Realtors, First MLS, Heartland MLS and Miami Realtors have formed a joint venture to buy the real estate tech firm and position it for future investments
by Andrea V. Brambila Oct 16
NAR to consider listing attribution, DOJ-inspired policies at big event
Lockbox access for non-Realtors and public displays of buyer broker commissions may be added to the list of proposals to be voted on at Realtors Conference and Expo in November
by Andrea V. Brambila Sep 24
RealScout launches its largest buyer graph yet in LA
24 brokerages have partnered to launch the Buyer Graph, which hosts real-time anonymized buyer data and habits, and climate risk data.
by Marian McPherson Sep 23
Strategy and digital business transformation define the new Placester
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
by Craig C. Rowe Sep 23
'Pick one thing': To grow your brand, agents say to take baby steps
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
by Daniel Houston Sep 21
Inman Handbook on Homesnap
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
by Christy Murdock Sep 20
Placester rolls out new solution for managing outsourced creative services
Scope, timeframes, creative approach and timelines are all addressed by the new software; access to Placester's Services Marketplace is available through Placester directly
by Craig C. Rowe Sep 16
Real Estate Webmasters wins Gold award for design of CarlyCarey.com
Real Estate Webmasters, a Vancouver Island-based real estate web design and technology company, has taken home the top award for global real estate websites at the 2021 Muse Creative Design competition
by Craig C. Rowe Sep 13
Realogy calls for NAR rule change on listing broker attribution
Real estate brokerage giant says 'many listing search websites misdirect consumers by obfuscating display of a property’s listing firm'
Largest MLS in nation signs off on slew of big changes to listings
California Regional MLS, which boasts more than 108,000 subscribers, has instituted changes on how listing agents and brokers appear on online listing pages
Kocomo brings co-ownership model to luxury international homes
Startup Kocomo has raised $56M to further its mission of democratizing owning a luxury second home in popular vacation destinations like the Caribbean and Mexico
Realtor.com taps senior VP to head product team
The real estate website has promoted Leslie Jordan to its chief product officer position, where she will oversee product strategy and design
by Daniel Houston Aug 30
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
OneMob's video landing pages offer a terrific marketing advantage
OneMob is a video content creation and email marketing solution that can help real estate agents convert leads and communicate with clients
by Craig C. Rowe Aug 17
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
Construction materials tech startup raises $33M after tripling staff
The Agora platform announced it raised the new funding after a year in which it grew its revenue 8 times over
by Daniel Houston Aug 13
Cash in on your hard work: 7 steps for getting more online reviews
Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don't know where to start? Here are a few strategies to get your clients talking about you
by Jimmy Burgess Aug 13
DOJ intervenes in REX antitrust suit against NAR and Zillow
The federal agency says NAR can't use a 2008 consent decree to shield itself from investigation of its rules
by Andrea V. Brambila Aug 10
Deadly shooting shows Airbnb's no-party rule can be hard to enforce
A California house party resulted in a deadly shooting. The party was thrown without the consent of the host, Airbnb says
by Daniel Houston Aug 10
Inman Review: Need more horsepower in your online presence? Try Agent Engine
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
by Craig C. Rowe Aug 6
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
Apartment listings startup raises $22M as it prepares to double staff
Wisconsin-based company Rentable aims to hire new employees and keep up with rising demand after securing a new round of funding
by Daniel Houston Aug 3
Here's the tech real estate agents wish their brokerages offered
Cyber security and lead generation topped the list of tech tools agents wished their brokerages offered, according to a new National Association of Realtors study
Zillow, NAR formed 'group boycott' to enforce commission rule: REX
REX alleges that the National Association of Realtors and Zillow use NAR's segregation rule to hinder competitors who don't comply with NAR's commission rule
by Andrea V. Brambila Jul 21
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
Sundae nets Will Smith and a list of pro athletes in latest funding round
As-is home sales marketplace Sundae's latest $80M Series C funding round was jointly led by Fifth Wall and General Global Capital
by Craig C. Rowe Jul 20
StreetEasy arms renters to fight housing voucher discrimination
New pop-up informs renters that it's illegal to discriminate by legal source of income in New York and New Jersey
by Andrea V. Brambila Jul 19
Signs of seasonal inventory growth return in strained housing market
The number of homes for sale rose in June for the second consecutive month but remained far from a full recovery to pre-pandemic levels
by Daniel Houston Jul 19
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Zillow, NAR slam REX's alleged use of antitrust as a business strategy
Real estate giants ask court to toss the discount brokerage's lawsuit over optional MLS rule
by Andrea V. Brambila Jul 14
Offerpad goes live in Indiana as part of Midwest expansion
The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio
by Daniel Houston Jul 13
Flush with cash: Bathroom revamp startup raises $23M for expansion
Made Renovation, a bathroom renovation startup, is planning to expand into Los Angeles, Orange County and Seattle after securing new funding
by Daniel Houston Jul 12
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Realtor.com launches microsite with fair housing resources
Visitors to 'Realtor.com for Everyone' are able to search for Realtors who have completed NAR’s At Home with Diversity certification
Attom acquires GeoData Plus in bid to beef up its property comparisons
The data provider says the acquisition will result in easier property comparisons through new real estate reports and visual tools
by Daniel Houston Jul 6
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
Inman Review: Can Roof take your lead capture to new heights?
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Jacksonville apartment property website wins Webby honor
A website built for an apartment property in Florida was 1 of 3 in the world — and the only website in the US — to be awarded as an honoree at the 25th Annual Webby Awards
by Craig C. Rowe Jun 15
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
RealScout launches its 15th Buyer Graph in Virginia Beach
8 brokerages have partnered to launch the Virginia Beach Buyer Graph, which hosts real-time anonymized buyer data and habits
by Marian McPherson May 26
Tribus debuts mobile app to augment lead follow-up, in-house communication
Real estate technology company Tribus has released a new mobile app for Android and iPhone to help agents communicate with leads and manage business
by Craig C. Rowe May 25
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
Inman Review: Will AgentFire light up your web presence?
Opinion
Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry
by Craig C. Rowe May 20
Chime partners with virtual tour tech provider EyeSpy360
IDX websites and property pages powered by Chime can now be enhanced with one of the industry's leading providers of live online tours
by Craig C. Rowe May 18
Marketing content manager Aryeo raises $3.65M
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
by Craig C. Rowe May 17
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
Refreshed and nurture-savvy, Market Leader's CRM deserves your attention
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
Zentap addresses all your Facebook needs in one place
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
Redfin’s bid to buy RentPath isn’t about rentals
Opinion
Of course, Redfin is making a move into the rental space. The only surprise about this acquisition should be what took so long
by Jay Thompson Mar 3
Nearly half of real estate regulatory agency websites ignore consumers
41% of state real estate regulatory agency websites present 'poor' information to homebuyers and sellers while devoting themselves entirely to real estate professionals, according to a new report by the Consumer Federation of America
by Andrea V. Brambila Feb 24
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24
Need a headshot update? Here's how to DIY in your living room
Professional photographs are great, but sometimes, there's the issue of budget, time and nowadays, COVID-19. Luckily, you can still take superb headshots right in your own home. Here's how
by Rachael Hite Feb 22
Need a better bio? 7 stellar examples you'll want to mimic
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
by Christy Murdock Feb 13
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
'Fundamental shift' to digital in real estate is not going away
At Inman Connect, panelists from Zillow, realtor.com, OJO Labs and Qualia discuss how the pandemic has transformed the industry and how agents can compete
by Andrea V. Brambila Jan 27
RealtyFeed is crowdfunding a 'disruptive social network' for real estate
Looking for a minimum of $25K, RealtyFeed is a product of technology company Realtyna, and it aims to combine agent collaboration features with search tools for consumers
by Craig C. Rowe Jan 21
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
Alex Lange leaves Upstream to head up Forbes Global Properties
The CEO talks about what he would have done differently with NAR and the network of elite brokerages he's building
by Andrea V. Brambila Dec 30
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
Real Estate Webmasters set to launch new agent website platform
The new platform is called Renaissance and represents a complete reimagining of Real Estate Webmaster's offerings. The waiting list is currently backed up until at least February
by Jim Dalrymple II Dec 22
Local Logic updates with enhanced demographic data, granular market reporting
Opinion
The website add-on tool made listings shine with local narratives. New features do even more with big data and buyer information tools
by Craig C. Rowe Dec 18
Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
Homes.NYC is the newest New York City home search
Opinion
Launched by Gabriels Technology Solutions and powered by RealPlus, New York's newest property portal emphasizes building video and neighborhood fly-overs.
by Craig C. Rowe Dec 15
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
Interactive content creator Studeo launches OpenBlvd for localized marketing
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
by Craig C. Rowe Nov 24