Marketing content manager Aryeo raises $3.65M
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
by Craig C. Rowe May 17
Chime partners with virtual tour tech provider EyeSpy360
IDX websites and property pages powered by Chime can now be enhanced with one of the industry's leading providers of live online tours
by Craig C. Rowe May 18
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
Tribus debuts mobile app to augment lead follow-up, in-house communication
Real estate technology company Tribus has released a new mobile app for Android and iPhone to help agents communicate with leads and manage business
by Craig C. Rowe May 25
RealScout launches its 15th Buyer Graph in Virginia Beach
8 brokerages have partnered to launch the Virginia Beach Buyer Graph, which hosts real-time anonymized buyer data and habits
by Marian McPherson May 26
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Jacksonville apartment property website wins Webby honor
A website built for an apartment property in Florida was 1 of 3 in the world — and the only website in the US — to be awarded as an honoree at the 25th Annual Webby Awards
by Craig C. Rowe Jun 15
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
An appraisal contract with blueprints
The data provider says the acquisition will result in easier property comparisons through new real estate reports and visual tools
by Daniel Houston Jul 6
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Realtor.com launches microsite with fair housing resources
Visitors to 'Realtor.com for Everyone' are able to search for Realtors who have completed NAR’s At Home with Diversity certification
Flush with cash: Bathroom revamp startup raises $23M for expansion
Made Renovation, a bathroom renovation startup, is planning to expand into Los Angeles, Orange County and Seattle after securing new funding
by Daniel Houston Jul 12
Offerpad goes live in Indiana as part of Midwest expansion
The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio
by Daniel Houston Jul 13
Zillow, NAR slam REX's alleged use of antitrust as a business strategy
Real estate giants ask court to toss the discount brokerage's lawsuit over optional MLS rule
by Andrea V. Brambila Jul 14
How to build lifelong relationships in real estate
From generating leads to preserving those connections, there's a lot you need to master as an agent. But never fear, dear rookie. Here, Inman contributor Jimmy Burgess will arm you with tips, tricks and time-tested strategies to build those lifetime relationships
by Jimmy Burgess Jul 15
Signs of seasonal inventory growth return in strained housing market
The number of homes for sale rose in June for the second consecutive month but remained far from a full recovery to pre-pandemic levels
by Daniel Houston Jul 19
Sundae nets Will Smith and a list of pro athletes in latest funding round
As-is home sales marketplace Sundae's latest $80M Series C funding round was jointly led by Fifth Wall and General Global Capital
by Craig C. Rowe Jul 20
A statue playing a trumpet
New pop-up informs renters that it's illegal to discriminate by legal source of income in New York and New Jersey
by Andrea V. Brambila Jul 19
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
Zillow, NAR formed 'group boycott' to enforce commission rule: REX
REX alleges that the National Association of Realtors and Zillow use NAR's segregation rule to hinder competitors who don't comply with NAR's commission rule
by Andrea V. Brambila Jul 21
HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
Here's the tech real estate agents wish their brokerages offered
Cyber security and lead generation topped the list of tech tools agents wished their brokerages offered, according to a new National Association of Realtors study
Apartment listings startup raises $22M as it prepares to double staff
Wisconsin-based company Rentable aims to hire new employees and keep up with rising demand after securing a new round of funding
by Daniel Houston Aug 3
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
Deadly shooting shows Airbnb's no-party rule can be hard to enforce
A California house party resulted in a deadly shooting. The party was thrown without the consent of the host, Airbnb says
by Daniel Houston Aug 10
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
DOJ intervenes in REX antitrust suit against NAR and Zillow
The federal agency says NAR can't use a 2008 consent decree to shield itself from investigation of its rules
by Andrea V. Brambila Aug 10
Cash in on your hard work: 7 steps for getting more online reviews
Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don't know where to start? Here are a few strategies to get your clients talking about you
by Jimmy Burgess Aug 13
Construction materials tech startup raises $33M after tripling staff
The Agora platform announced it raised the new funding after a year in which it grew its revenue 8 times over
by Daniel Houston Aug 13
OneMob's video landing pages offer a terrific marketing advantage
OneMob is a video content creation and email marketing solution that can help real estate agents convert leads and communicate with clients
by Craig C. Rowe Aug 17
Realtor.com taps senior VP to head product team
The real estate website has promoted Leslie Jordan to its chief product officer position, where she will oversee product strategy and design
by Daniel Houston Aug 30
Kocomo brings co-ownership model to luxury international homes
Startup Kocomo has raised $56M to further its mission of democratizing owning a luxury second home in popular vacation destinations like the Caribbean and Mexico
Largest MLS in nation signs off on slew of big changes to listings
California Regional MLS, which boasts more than 108,000 subscribers, has instituted changes on how listing agents and brokers appear on online listing pages
Real Estate Webmasters wins Gold award for design of CarlyCarey.com
Real Estate Webmasters, a Vancouver Island-based real estate web design and technology company, has taken home the top award for global real estate websites at the 2021 Muse Creative Design competition
by Craig C. Rowe Sep 13
Two men standing on either side of a line on the ground
Real estate brokerage giant says 'many listing search websites misdirect consumers by obfuscating display of a property’s listing firm'
Inman Handbook on Homesnap
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
by Christy Murdock Sep 20
Placester rolls out new solution for managing outsourced creative services
Scope, timeframes, creative approach and timelines are all addressed by the new software; access to Placester's Services Marketplace is available through Placester directly
by Craig C. Rowe Sep 16
'Pick one thing': To grow your brand, agents say to take baby steps
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
by Daniel Houston Sep 21
Strategy and digital business transformation define the new Placester
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
by Craig C. Rowe Sep 23
RealScout launches its largest buyer graph yet in LA
24 brokerages have partnered to launch the Buyer Graph, which hosts real-time anonymized buyer data and habits, and climate risk data.
by Marian McPherson Sep 23
NAR to consider listing attribution, DOJ-inspired policies at big event
Lockbox access for non-Realtors and public displays of buyer broker commissions may be added to the list of proposals to be voted on at Realtors Conference and Expo in November
by Andrea V. Brambila Sep 24
4 multiple listing services unite to acquire Remine, replace CEO
Austin Board of Realtors, First MLS, Heartland MLS and Miami Realtors have formed a joint venture to buy the real estate tech firm and position it for future investments
by Andrea V. Brambila Oct 16
7 real estate lead generation sites with no upfront costs
Whether you’re a seasoned agent or just starting out in this industry, your ability to consistently generate leads will determine your future growth. Referral-based lead generation companies offer a great alternative that might be a perfect fit for your business. Here are a few to consider
by Jimmy Burgess Oct 22
Here's how to put your client communication on autopilot
If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as well
by Jimmy Burgess Oct 28
How NAR and multiple listing services fail brokers
Greg Robertson and Victor Lund don't hold back on why obtaining MLS data should be easier and why the National Association of Realtors' policy should be enforced
8 hyperlocal content ideas that'll show you're the local expert
Optimizing your digital marketing is an effective way to reel in more business — and creating engaging content is the first step. Here are a few ways you can create valuable, hyperlocal content that'll help you stand out from your competitors
by Santiago Arana Nov 9
RE/MAX urges NAR to reject listing attribution proposal entirely
Real estate franchisor says giving the listing brokerage equal billing would cause consumer confusion
by Andrea V. Brambila Nov 11
NAR launches website to enlist Realtors in 'court of public opinion'
The National Association of Realtors' legal team says members can help the trade group fight its antitrust war while the association fends off the DOJ, REX and various commission lawsuits
by Andrea V. Brambila Nov 18
5 ways NAR's annual conference changed the future of real estate
The trade group changed real estate listings nationwide, made buyer agent compensation more transparent, declared a divisive symbol discriminatory and turned the gender divide on its head
by Andrea V. Brambila Nov 19
Co-investing startup Fractional raises $5.5M in seed funding
The San Francisco-based company's platform helps pair would-be real estate investors with friends or strangers who want to co-own property
by Daniel Houston Nov 23
Plot of land trades hands for record-breaking $2.4M. Oh, and it's virtual
The 6,000-square-foot tract of digital real estate will someday be home to a fashion outpost and event venue — in virtual reality, at least
by Daniel Houston Nov 24
Better CEO under fire after Zoom call layoffs go viral on TikTok
The online mortgage company is facing scrutiny from former employees and on social media, where a video of CEO Vishal Garg firing employees over Zoom drew thousands of reactions
by Daniel Houston Dec 6
4 emails every agent should send (and how to do it)
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
by Dale Archdekin Dec 7
The holiday gift guide real estate agents actually want you to shop
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered
by Daniel Houston Dec 9
Placester's Agent Manager helps agents get online faster
Opinion
The company announced in the fall of 2021 a number of strategic advancements to its services and business approach
by Craig C. Rowe Dec 15
From hate speech to antitrust: The year in MLSs and associations
2021 came with Realtor misbehavior, rising legal and regulatory scrutiny and MLSs becoming tech investors after Zillow's acquisition of ShowingTime
by Andrea V. Brambila Dec 17
RealScout closes 2021 with new Buyer Graph in Detroit
9 brokerages have partnered to launch the Buyer Graph, which hosts real-time anonymized buyer data and habits, and climate risk data
by Marian McPherson Dec 16
Top Agent Portfolio is a search portal for the best agents and their luxury listings: Tech Review
Opinion
TAP agents benefit from one of the best-designed web profiles the industry has to offer. Its flexibility, user experience and overall aesthetic lend immediate credibility to the agents being searched for by potential buyers and sellers
by Craig C. Rowe Jan 3
New court ruling is both victory and defeat for NAR and REX
Discount brokerage's antitrust claims survive after judge concludes REX 'plausibly alleges that Zillow changed its websites because of NAR’s rules'
by Andrea V. Brambila Dec 21
5 big challenges for CoStar in 2022
The commercial real estate juggernaut has set its sights on residential sales and faces a bumpy road against incumbents Zillow, Redfin and realtor.com
by Andrea V. Brambila Dec 30
New York mandates higher fines, more training to combat housing discrimination
Broker and agent license fees and fines will go toward a new Anti-Discrimination in Housing Fund for fair housing testing
by Andrea V. Brambila Dec 29
Foot-traffic startup hits unicorn status with $100M funding round
The company, Placer.ai, offers foot-traffic data to its clients, who come from retail, hospitality and other commercial industries
by Daniel Houston Jan 14
Inside the metaverse: How agents can benefit from virtual real estate
More top luxury brokers are venturing into the metaverse; Inman explores what agents need to know about this nascent category of real estate
by Daniel Houston Jan 31
Move Inc. CEO questions Zillow's 'closed ecosystem,' CoStar's motives
On CoStar: 'Eventually the playbook is to charge for paid inclusion of listings and to raise prices over time as people become more and more reliant on CoStar'
by Taylor Anderson Jan 25
From Realtors with love: 89 tips for new real estate agents in 2022
Inman reached out to more than 200 of the country's top agents by transaction sides and sales volume and asked 1 simple question: What's your advice for agents launching careers in 2022?
Canadian-based alternative HELOC provider, Fraction, enters US
Fraction, which launched in Canada in February 2021, is open for business in Washington state, with additional states planned later this year
by Matt Carter Feb 2
Everything you need to know about Realtor.com's relationship with the National Association of Realtors
Realtor.com is the official listing site of the 1.5 million-member National Association of Realtors. In November 2014, News Corp. acquired its parent company, Move, with NAR's blessing
Coldwell Banker Bain augments search with more Local Logic
Leads and clients of Coldwell Banker Bain can discover retail brands close to prospective homes, explore median household incomes, house size, school information and other pertinent lifestyle needs
by Craig C. Rowe Feb 4
Metaverse investors to real estate agents: Butt out
Janine Yorio, CEO of Republic Realm, said the role of a third-party broker in digital worlds may look unlike its counterpart in reality. 'In the crypto world, the middleman is the villain,' she said
by Daniel Houston Feb 7
3 top execs depart Better after SPAC merger delay and layoffs
Better employees reportedly 'leaving the company in droves' following the return of CEO Vishal Garg
by Taylor Anderson Feb 8
Nation's 2 largest multiple listing services ink massive tech deal
The blockbuster deal between California Regional MLS and Bright MLS will pave the way for the development and launch of technology products for more than 200,000 subscribers nationwide
Vrbo tallies strong revenue in Q4 despite disruption from Omicron
Expedia Group earnings still fall short of pre-pandemic levels, but travelers appear to be growing accustomed to living with the virus, executives said during an earnings call Thursday
by Taylor Anderson Feb 11
Better admits it has a culture problem, points to CEO Vishal Garg
In a new SEC filing, the mortgage lender points to actions by CEO Vishal Garg as reasons that areas of company culture ‘require improvement.’ Steep losses are expected in Q4
by Taylor Anderson Feb 14
Airbnb cites remote work for record income, $1.5B in Q4 revenue
Company says it generated $6B total in 2021 as rapid changes to the travel industry propelled the company above pre-pandemic levels
by Taylor Anderson Feb 15
Vacasa's 35,000 homes get tech upgrades, including keyless entry
The company says the improvements provide a win-win for guests and homeowners, as well as the communities in which the rental homes reside
by Taylor Anderson Feb 24
'We're not the pocket listing guys anymore': The PLS is now The NLS
The National Listing Service wants to help agents compete with big portals such as Zillow, Realtor.com and Redfin for control of their lead generation
by Andrea V. Brambila Feb 24
Airbnb logo on smartphone
Short-term rental companies were looking at 2022 as the year international travel surged again. Will Russia’s war in Ukraine temper results?
by Taylor Anderson Feb 28
Porch's 2021 losses top $109M as company keeps eye on expansion
Despite overall losses, the home services marketplace's revenue more than doubled in 2021. The company says it may be profitable this year
by Taylor Anderson Mar 1
NAR asks court to scrap broker's suit over listing agent omission
Trade group calls out broker Grady Hillis of Arizona for 'repetitive and confusing allegations' in nearly 1,300-page amended complaint, which seeks $1.18B in punitive damages
IBuyers purchased over 70K homes in 2021, doubling previous record
'IBuyers purchased 70,402 homes in 2021, more than double the previous annual high of 32,726 homes in 2019,' according to Zillow's Q4 iBuyer report
by Taylor Anderson Mar 2
Spencer Rascoff is bullish on iBuying. Here’s why
Ahead of Inman Connect New York, the former Zillow CEO and 'serial entrepreneur' spoke about how he leads teams, the value of Pacaso and why he's sticking with iBuyers
by Taylor Anderson Mar 8
‘They told us … to not worry’: Better staff share their layoff stories
Severance pay arrives early. Work computers shut down. Former Better employees describe how they found out they were let go Tuesday
by Taylor Anderson Mar 9
Are real estate portals addictive? Consensus grows as users scroll
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
by Lillian Dickerson Mar 10
Inman Connect Now Series
Women share the secrets they've learned navigating the real estate world on Inman Connect Now
by Jodie Cordell Mar 14
California Association of Realtors to get free access to Rental Beast tools
Real Estate Business Services, a subsidiary of the California Association of Realtors, will offer its members Rental Beast tools to boost exposure for rental properties and syndicate rental listings
by Andrea V. Brambila Mar 15
How do you say 'Corcoran' in Italian? Brokerage adds bitcoin prices, 12 new languages to website
The real estate brokerage is adding a dozen new languages to its website and 15 new currencies, including bitcoin, which it will also tout on its learning platform and an upcoming conference
by Lillian Dickerson Mar 15
Fresh off more layoffs, Better names new head of human resources
Richard Benson-Armer, who had been serving at the mortgage company on an interim basis, has been named the company’s Chief people, performance and culture officer
by Taylor Anderson Mar 16
Inventory usually rebounds in the spring. Not this time, new study says
Inventory bucked an annual trend, dropping month over month in February despite typically bottoming out each December before rebounding in time for the spring, according to Zillow data
by Taylor Anderson Mar 17
In first earnings since IPO, Vacasa reports bookings rose 55% in Q4
In its first earnings report since going public in December, the company on Thursday reported generating $1.9B in gross booking revenue from approximately 37,000 vacation homes
by Taylor Anderson Mar 17
Zillow-owned StreetEasy is turning into a 'de facto MLS,' agents balk
StreetEasy announced on Monday that it would ban listings — not agents — who don't follow the platform's 24-hour listing policy. Agents are saying the change isn't enough
by Marian McPherson Mar 21
Trulia's former president on what makes a 'world-changing' company
Ahead of Inman Connect New York this month, former Trulia president and current proptech investor Paul Levine talks iBuying, company culture and the future of real estate
by Taylor Anderson Apr 7
Millennials glow up: Tech savvy age group nears 50% share of US buyers
In 2021, millennials made up the largest share of buyers at 43%, up from 37% in 2020, according to the National Association of Realtors' Home Buyers and Sellers Generational Trends Report
by Andrea V. Brambila Mar 23
RealScout kicks off 2022 with record-breaking buyer graph in New Jersey
25 brokerages have partnered to launch the New Jersey Buyer Graph, which hosts real-time anonymized buyer data and habits, and climate risk data.
by Marian McPherson Mar 25
Seeking an affordable vacation home? Here’s where to look
Realtor.com names the top 10 most affordable towns to find a vacation home in today’s unprecedented market
by Taylor Anderson Mar 28
As homebuyers pine for options, startups scramble to fill the void
A new class of tech company is responding to the home inventory shortage by taking sellers to the edge of the MLS — and sometimes beyond — with off-market appeals and more
by Daniel Houston Mar 29
Investors can now buy a stake in this publicly traded NYC office building
A nondescript office building in Harlem is the latest asset investors can purchase — one share at a time through public markets
by Taylor Anderson Apr 5
Homie to expand Power Buyer program amid surge in demand
The expanded program and a new buy-before-you-sell offer will be unveiled in Colorado and Utah in the next 2 weeks, followed by Arizona, Nevada and Idaho, executives told Inman exclusively
by Taylor Anderson Apr 14
Former Zillow CEO Spencer Rascoff says CoStar is 'rooting for chaos'
The CEO-turned-proptech investor warns a government probe into cooperative compensation between agents could be a 'black swan' event that benefits CoStar
by Taylor Anderson Apr 19
Venture fund for nation's biggest MLS will eye agent-friendly startups
With its venture capital firm — the first-ever created by a multiple listing service — CRMLS will focus only on early-stage companies improving the broker and agent experience
by Taylor Anderson Apr 27
Better shed nearly 60% of employees and posted $304M loss in 2021. But IPO still in cards, SEC filings show
New documents filed Monday with the US Securities and Exchange Commission shed new light on just how bad the past 18 months have been for the online mortgage lender
by Taylor Anderson Apr 28
'Writing is on the wall': Court tosses NAR counterclaim against REX
Judge finds the National Association of Realtors failed to allege facts to show how the discount brokerage specifically harmed the trade group's reputation with its own members and consumers
by Andrea V. Brambila Apr 28
Rush to invest in latest rentals crashes Bezos-backed Arrived Homes
Arrived Homes unveiled 13 new rental homes, allowing investors to buy shares for as little as $100. The demand quickly crashed the single-family rental platform's website
by Taylor Anderson May 2
Attom Data Solutions launches new rent estimate tool for investors
Company known for its nationwide property data launches new valuation model aimed at single-family rental properties, to provide estimated monthly rents for 72M properties in US
by Taylor Anderson May 3
Rental investing platform Mynd sees opportunity outside Sun Belt
Single-family rental investor platform expands to Indianapolis, Jacksonville and Nashville, bringing total footprint to 25 markets, reflecting a subtle change in company strategy
by Taylor Anderson May 5
Redfin takes in nearly $600M in Q1 revenue as market share grows
Revenue, market share, web users and homes sold by RedfinNow all rose. But the company reported a $90.8M net loss in a Q1 earnings call on Thursday
by Taylor Anderson May 5
Here’s what hosts need to know about Airbnb’s big changes
The company is rolling out changes to how guests filter and search places to stay, which have implications for hosts looking to maximize guests in their rentals
by Taylor Anderson May 11
As summer nears, short-term rental platforms set sights on partiers
Airbnb, Vacasa and Your.Rentals have all unveiled new policies and technology focused on noise monitoring in an attempt to block raucous parties before they start for the holidays this summer
by Taylor Anderson May 10
Social media pours salt in Zillow's wounds as homes are swept to sea
Rising sea levels have swallowed multiple homes on the vacation hotspot known as the Outer Banks, including 2 this week. On Twitter, the calamity was used as a cudgel against Zestimates
by Taylor Anderson May 11
Vacasa reports vacation home revenue dollars double, $494M in Q1
Despite booming revenue, the steep increases weren’t enough to make the short-term vacation rental platform profitable to start the year, reporting a net loss of $56M
by Taylor Anderson May 11
Demise of discount brokerage REX may be imminent, reports indicate
REX General Counsel Michael Toth did not directly confirm REX was closing, but blamed NAR and Zillow for the death of its business model and said its suit against both would continue
by Andrea V. Brambila May 11
REX abandons antitrust case against Oregon rebate ban
Discount brokerage says it will focus on 'other issues that cause consumers to be overcharged every time they buy and sell a home'
by Andrea V. Brambila May 12
ManyRoofs seeks to offer value for investors, brokers and tenants
Startup offers tenant placement services at a lower price, plans to roll out full suite of tech to make renting better for all parties
by Taylor Anderson Today 10:42 A.M.