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Against the backdrop of an intensely competitive recruiting landscape, Compass this week announced it has scooped up star New York City agent Patty LaRocco.
LaRocco comes to the brokerage from Douglas Elliman, according to a Compass statement, and has done more than $3 billion in sales volume in her native New York. The statement adds that LaRocco specializes in a number of well-known neighborhoods including the Upper West Side, Park Slope and TriBeCa.
“I’m grateful for my time at Douglas Elliman and the support I received there,” LaRocco said in the statement. “However, I felt it was time for a new chapter. I’m excited to connect with a fresh network of friends and support moving forward.”
The statement adds that LaRocco has represented a number of high-profile individuals, including the ex-wife of billionaire George Soros, Weber Soros, who sold an Upper East Side townhouse for $31 million in 2014. LaRocco has also nabbed top spots on numerous agent rankings.
LaRocco will bring two team members with her to Compass, with the statement adding that she hopes to expand in the future.
LaRocco comes to Compass during a period of intense competition for top talent.
Just days ago, Inman reported that 13 percent of “business operator” agents — or agents a recent report defines as not being low or non-producers — moved brokerages in 2024. Inman Intel data has also shown that many agents field frequent recruiting calls from brokerages. The recruiting frenzy has taken place against the backdrop of a years-long slower real estate market — meaning the demand for agents who can close deals is higher than ever.
In the statement, Compass Tristate Vice President Gordon Golub said he was “thrilled to welcome Patty into our community and help her grow even further.”
“With initiatives like Compass’ 3-phase marketing,” Golub added, “she’ll be able to provide her clients with more options, all while tapping further into the Compass network.”
