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Coldwell Banker Realty has rolled out to all agents nationwide the “human-led, tech-powered” Transaction Concierge, which will provide the brand’s agents with assistance from contract to close, the company announced on Tuesday.
The support model, which is comprised of in-house human “client experience specialists” backed by Coldwell Banker Realty’s tech stack, can handle everyday administrative tasks for agents that do not require a licensed agent’s expertise.
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Agents also have access to specialists who can assist them with onboarding, sales and marketing support as part of Coldwell Banker Realty’s services to agents.
“Agents play a crucial role in ensuring a smooth homebuying process from contract to close, and Transaction Concierge supports agents by handling administrative tasks, which frees their time to focus on clients and other business activities,” Kamini Lane, president and CEO of Coldwell Banker Realty, said in a statement. “Our strategic investment in a team of Client Experience Specialists ensures success by working directly with agents and clients. We are pleased with the positive response and feedback from agents, who report significant improvements in their businesses.”
Transaction Concierge can facilitate document handling, timeline management, coordination of deadlines and communication between parties on transaction progress for agents, a press release from Coldwell Banker Realty said.
During initial rollouts of the service in 2024, Transaction Concierge managed and closed 28,000 transactions and achieved a 94 percent agent satisfaction rate, according to Coldwell Banker Realty. The new support model will be available to all affiliated agents free of charge.
