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The Miami Association of Realtors has hired a software company that specializes in artificial intelligence-based marketing to assist its members in gaining exposure and capturing leads for their sellers’ homes, Inman has learned.
The company, Infinityy, uses existing listing assets to build out graphically enriched and interactive browser-based “Rooms” for presenting properties in either the residential, multifamily or commercial real estate environments.
The onboard AI is designed to converse with website visitors, earn their interest and turn over their information to the appropriate agent.
Infinityy can build out its presentations using 3D tours, video walk-throughs, imagery, and floor plans and be active 24/7 to answer questions in the hope of capturing new business.
“Every Miami Realtor now has access to a free, AI-powered Infinityy tour — unlocking the ability to reach buyers earlier, faster and more effectively than ever before,” said Teresa King Kinney, the association’s CEO. “Infinityy’s award-winning technology isn’t just saving our members time — it can elevate their service, driving more sales, and giving them a powerful edge in today’s competitive market.”
The company’s website explains an Infinityy Room as an interactive virtual environment for an individual property, which could be a freestanding home, vacant apartment or office space.
“Your Infinityy Room is uniquely your own, allowing all parties to communicate together in real-time, all while sharing the same experience in the same space, even while miles apart. Invite anyone you choose to share your Infinityy Room experience with and simplify the decision-making process, together,” the company states.
Infinityy Rooms can be shared on their own or embedded into websites and landing pages. It supports video conferencing so an agent and prospect can jointly tour and discuss the assets and content within the experience. Agents can be alerted when a Room is being toured to interject or request a call, and, when not available, the AI agent can assume the role.
The software also provides visitor and engagement statistics, nice tools to have when discussing marketing updates with sellers and stakeholders.
Miami Association of Realtors is one of three organizations attempting to untangle from the web of Remine, a long-troubled software company that was swallowed by a group of MLSs in an attempt to turn around its technology on behalf of their collective memberships. Joining Miami was Austin Board of Realtors’ Unlock MLS, First MLS and Heartland MLS. The groups were incorporated under MLS Technology Holdings in 2021.
Miami will make a formal announcement of its latest technology partnership and presentation on Friday, April 25 at the South Florida Real Estate Summit.
