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Marketing software company Rechat has rolled out a significant update to its list of product features, a solution to the complicated process of running online display ads, according to an April 23 statement sent to Inman.
Rechat Digital Ads will give users the ability to create and manage sophisticated retargeting campaigns for lead capture, nurture and conversion. It adds value to email campaigns, landing pages and other digital marketing efforts. Meta platforms are built especially to capitalize on such technology, a long-proven system for real estate agents given the browsing habits of buyers and sellers.
“Rechat Digital Ads represents a major leap forward in real estate marketing,” said Shayan Hamidi, CEO of Rechat, in the press release. “By integrating ad campaigns directly within our platform, we’re enabling agents to effortlessly promote their listings, strengthen their brand, and generate high-quality leads — all in one place.”
While retargeting is hardly new to the industry, there is additional benefit to having it integrated with an existing software package, allowing for better data collection, performance valuation and creative control. It also prevents agents from having to hire and manage third-party vendors in the digital ad space.
Inman reviewed Rechat in 2023, citing as a highlight its ability to intuitively consolidate tools and tactics that typically require multiple partnerships working together to achieve marketing success.
“Rechat does a lot of what a lot of other apps do separately. It can consolidate a tech stack for tech-savvy brokers wanting to provide a single-point solution for lead nurture, brand-building, sales support and lightweight deal management,” the review stated.
Rechat flattens the ad creation process for marketing staff, as well as agents, by repurposing existing marketing assets for campaign use. The process is largely automated and can be strategized in minutes, according to the company. Budgets and geographic targets are made easy to manage.
“Agents can connect and manage their Facebook and Instagram ad campaigns without leaving the platform. Campaigns are fully customizable, with adjustable duration, budget, audience radius, and messaging to align with marketing goals,” the press release stated.
Rechat is part of Leading Real Estate Companies of the World’spreferred partner program. The application is also fully mobile to give agents and their teams the ability to adjust marketing efforts as soon as response data and creative feedback determines a better direction, among other benefits.
Rechat Digital Ads compliments a range of other digital marketing systems and business tools, such as a personal CRM, a CMA builder, website creation and management, social media and video content creation, and a robust email marketing campaign platform.
