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Do you ever wonder what you should be posting on Instagram? Wonder no more. This article shares 11 examples of Instagram Reels that top agents have found success with recently. I’ll break down why these Reels were successful and how you can model them in your local market.
Coming Soon community amenity Reel: Alyssa Curnutt
Alyssa Curnutt out of Spokane, Washington, is one of the best in the business, sharing local content about existing or in-process community amenities. She has positioned herself as the resource for all things Spokane, which, in turn, has led to her thriving real estate business.
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The Instagram Reel I want to highlight was her sharing the news about Spokane’s first indoor farmer’s market. This Reel generated over 231,000 views and 10,500 likes. There are a couple of reasons why this video has done so well.
She starts the video with a simple selfie video with the intro of “Spokane’s first indoor farmer’s market is on the way, and here are all the details.” The casualness of the framing and the way she gets right to the point about what the video will include capture the viewer’s attention.
She then goes into the details via a voiceover with fast-moving, B-roll footage she shot while on the construction site. This keeps the viewer engaged and increases her average watch time.
The call to action at the end is what really drives the virality of this video. Instagram CEO, Adam Mosseri, recently shared that the Instagram algorithm loves shares because it involves users interacting with each other and increases the community atmosphere Instagram is looking to create.
Curnutt ends the video by saying, “Share this video with a friend who loves a good farmer’s market.” This simple, but broad, call to action led to this video being shared over 11,400 times. If you’re looking for inspiration on local content, Curnutt’s page is one you must follow.
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Coming Soon listing teaser Reel: Andrew Undem
Next up is a Coming-Soon-styled video by Andrew Undem, out of the Baltimore, Maryland, metro area. You will definitely want to check your local rules regarding coming soon listings, but this is an example of a video that creates marketing momentum.
He utilizes dramatic background music and drone footage to share just enough information about the home to create questions and DMs requesting additional information. This is the type of creative marketing that can help your listings stand out in a market where competition and days on market continue to normalize.
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Builder interview Reel: Noah Escobar
Noah Escobar, serving the 30A market in Northwest Florida, utilizes builder interviews to highlight new construction opportunities. Builders love showcasing their homes without the expense of hiring a videographer or social media manager.
These videos provide you with the ability to highlight new construction while building a relationship with the builder. By being with the builder in the video, you are seen as the expert on the new construction product you are highlighting. Escobar has done these types of videos with builders, onsite sales agents for national builders, and listing agents of homes they listed for builders.
This is a way to expand your audience, and set yourself up as the resource for new construction in your local market.
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Local airport update Reel: houston.unlocked / Katie Day
Katie Day, with the Move Me to Texas team out of Houston, started an Instagram page at the end of last year titled houston.unlocked. This page came as a result of Day realizing she had a lot of agents following her @movemetotx account, and she wanted to be able to focus on more local content that would provide a more localized audience.
On this page, she focuses on news for the Houston area, including upgrades to sports facilities, new restaurants, and everything in between. This page has generated over 1.5 million views and over 10,000 followers in just a few short months. If you’re wondering what types of local content might work in your area, model the best-performing reels on this page, and you will find success on your page.
Some of her most viral Reels have been news about Bush National Airport and updates to their services. The Reel linked below announced a renovation project that will create some delays and changes during the renovation. This video has garnered over 87,000 views and over 18,000 shares. Notice the call to action at the end of the video where she says, “Share this with a friend who loves to travel.”
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Closing day behind-the-scenes Reel: Omer Reshid
Omer Reshid, serving the Washington, D.C., metro markets, is one of the most creative young minds in real estate today. He’s built a following in excess of 32,000 on Instagram and nearly 160,000 on TikTok. He does an impressive job of mixing creative content with subtle sales messaging.
The Reel shared below is a behind-the-scenes overview of what a closing day involves for Reshid. He flows from getting ready for the day to purchasing a closing gift to arriving at the title company to the client signing to happy customers after the closing. The messaging moves from him showing how he treats his clients well to them smiling at the end of the process.
This video is an example of a Reel that would do well in any market.
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Just Sold with a twist Reel: Lynley Ciorobea
Lynley Ciorobea, serving the Miami, Florida, market, created a Just Sold post that utilizes several effective strategies which, when brought together, perform well. She grabs the viewer’s attention at the beginning of the video by saying, “Our client sold their house for almost $700,000 more than Zillow said it was worth.”
She then goes into six things that happened during this sale. She walks through her initial meeting with the clients, where she identified their needs, then her staging process, followed by her marketing process, along with her negotiating process, and then she reads the reviews both the buyer and the seller left for her.
Telling the story of your next closing while focusing on the process and the people is a recipe for success.
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Anchor bio video Reel: Colby Anderson
Colby Anderson, serving the 30A market in the panhandle of Florida, created a video bio of who he is and who he serves. This video will be an anchor marketing piece for his business. He can utilize it as an Instagram Reel (as seen below) or through a QR code on everything from his email signature to direct mail.
Anderson utilizes a style that flows from him being interviewed to him on job sites. It shares his credentials and why a prospect should do business with him. The video varies the speed, angles, and cuts in a way that keeps the viewer engaged.
If you’re looking for an anchor video for your business, this is a great one to model after.
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Upcoming local amenity — prototype Publix grocery store Reel: Ken Pozek
Ken Pozek, serving the Orlando and Central Florida market, is another expert at creating local content. He is a must-follow if you’re looking for examples of content you can model after for your local area. This Reel shares a prototype grocery store that is being built.
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Local weekday restaurant specials Reel: Emily McAllister
Emily McAllister, serving the Greenville, North Carolina, market, varies her content from local real estate information to community highlights. One of the most effective strategies McAllister utilizes is highlighting local businesses.
By adding the businesses as collaborators on the Reels, her videos show up on the business’ grid once the collaboration is accepted. This provides an opportunity for her to expand her audience through their followers.,
An example of this strategy is the video below where she highlighted five weekday specials from restaurants in Greenville. This Reel generated over 35,000 views and over 550 shares.
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Seller’s guidebook lead capture Reel: Jason Gruner
Jason Gruner, serving the Nashville, Tennessee market, does a great job producing content that generates leads. The example below includes him calling out his ideal client at the beginning of the video by saying, “If you’re a homeowner in the Nashville area considering selling your home, I would strongly suggest downloading my seller’s guidebook.”
He shares the value of the book and then tells the viewer they can download the book at topdollarnashville.com. This lead capture page alerts him when someone opts in for the guide. These leads are homeowners considering selling, and it doesn’t get much better than that.
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Unique local business highlight Reel: Stephanie Peters
Stephanie Peters, serving the greater Portland and Bend, Oregon, markets, also mixes real estate content with highlighting local businesses. In the Reel below, she highlights a local business with a unique claim to fame. The hook at the beginning is, “Tthis is the largest sandbox in all of Oregon.”
This video plays perfectly to her ideal client base of young families as well. With over 93,000 views and over 570 shares, finding a unique business to highlight in your market might not be a bad idea.
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You may have noticed that some of these Reels had nothing to do with real estate. But don’t miss the fact that they had everything to do with building a local, personal brand. Focus on becoming the first person people think of when they think of your city, and your business will explode.
Jimmy Burgess is a real estate agent and national team builder with Real Brokerage in northwest Florida, serving the 30A, Destin, and Panama City Beach markets. Connect with him on Instagram and LinkedIn.
