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Software company Rechat has named Audie Chamberlain its head of strategic growth and communications, Inman learned in a May 22 statement.
The position will marry Chamberlain’s knack for building relationships with Rechat’s momentum and proven technology, blanketing duties like growth strategy, brand building, increasing social media presence and developing go-to-market strategies for customers.
Rechat has been growing quickly thanks to its largely AI-driven marketing solutions for brokerages and industry professionals. It facilitates the creation of email marketing campaigns, social media content, and video and CMA delivery, among other digital business needs. It was founded by CEO Shayan Hamidi.
“We’re excited to welcome Audie to our leadership team,” said Hamidi in the statement. “Brokerages are telling us they want one platform to power their entire business — marketing, CRM, transactions and beyond. That’s exactly what Rechat delivers, and Audie is the right leader to help us expand that message to more customers and markets.”
Chamberlain founded and led industry public relations brand Lion & Orb after serving as Realtor.com’s Director of Marketing. Lion & Orb will continue operating under new leadership.
Chamberlain has long been a vocal advocate for real estate agents and their evolution through smart marketing and technology. He’s led public outreach campaigns for the likes of Concierge Auctions, Luxury Portfolio, Hawaii Life, Contactually and Zillow, among others. The relationship with Rechat developed after Chamberlain was hired to advise Hamidi on new ways to broaden the company’s national presence.
Chamberlain said in a phone call with Inman why he decided to join Rechat.
“It’s the best technology I’ve seen, and after working with them for more than a year, I knew they were building something special,” Chamberlain said. “Seeing how it impacts agents is very exciting, and it’s what I want to do right now. They’re obsessive about what they’re building, and there’s a reason top brokerages like SERHANT. run their entire operation on Rechat. I’m joining because of the product and from what I’ve seen on agents’ faces when they see it.”
Rechat states it has 16,000 users in place among brands like Douglas Elliman, Carolina One and prominent Sotheby’s International Realty affiliates.
The application was reviewed by Inman in 2024.
“Rechat does a lot of what a lot of other apps do separately. It can consolidate a tech stack for tech-savvy brokers wanting to provide a single-point solution for lead nurture, brand-building, sales support and lightweight deal management. The mobile UX is tight and engaging, and that commitment to using front-end design as a tactic to invigorate adoption is reflected in the web version,” the analysis said.
