The duo previously led the Grauman Rosenfeld Group at The Agency and have collectively closed more than $3 billion in career sales. The new firm will be focused on client service, they said.

Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego!

Jon Grauman and Adam Rosenfeld, former team leaders at The Agency and stars of Netflix’s Buying Beverly Hills, have broken away from Mauricio Umansky’s firm to launch their own brokerage with white-label firm Side.

The new boutique firm is called Resident Group and will continue Grauman and Rosenfeld’s service across LA’s ultra-luxury market. The pair have closed more than $3 billion in career sales and are setting their sights on building a brokerage that’s focused on the consumer.

Adam Rosenfeld | Resident Group

Resident Group’s leadership team also includes CEO Lauren Grauman (who is married to Jon Grauman) and COO Renee Pickering. Both women were also most recently working at the Grauman Rosenfeld Group at The Agency. The firm is starting off with around 15 agents and $900 million in listings, according to The Real Deal.

“The industry wasn’t designed around clients, it was built around transactions,” Rosenfeld said in a statement. “We created Resident to change that. Every part of the client experience should feel as thoughtfully considered as the homes themselves.”

The duo added that they were not leaving The Agency out of any ill will but rather because they had a desire to build their own company.

Jon Grauman | Resident Group

“We didn’t leave out of frustration,” Grauman said. “We left to create something of our own. Our years at The Agency were incredibly formative, and we’re deeply grateful for the relationships and growth we experienced there. Resident represents the evolution of our vision — a place where thoughtful leadership, authentic service and meaningful client relationships are at the core. The name ‘Resident’ captures what this is truly about: the people, not just the properties.”

The Agency’s CEO and founder, Mauricio Umansky, likewise had warm things to say about Grauman and Rosenfeld as they move on to the next step in their career.

“The Grauman Rosenfeld Group has been a valued part of The Agency, and it’s been a true joy working alongside them over the years,” Umansky said in a statement emailed to Inman. “They’ve made significant contributions to our Beverly Hills office and helped shape the collaborative culture we’re so proud of. While we’re always sad to see great people move on, we’re incredibly proud of everything they’ve accomplished and wish them nothing but continued success as they move out of the area and take advantage of this opportunity to start a multi-market boutique brokerage of their own.

“As we look ahead, we remain deeply committed to LA and our offices across the region, and to the incredible agents and teams who continue to drive our growth,” Umansky added. “We’re excited for all we’ll continue to build together.”

Although Grauman and Rosenfeld have developed a niche in the ultra-luxury market, their clientele spans from high-net-worth individuals to first-time homebuyers, all of whom receive their white-glove service, the firm said.

Side said the partnership with the new firm was a “perfect match.”

“Adam, Jon, Lauren, Renee and their team are among the very best real estate groups in the world, and we are proud to be a partner to them as they establish and develop Resident,” Side CEO and cofounder Guy Gal said in a statement. “We are excited to see Resident become a market leader that raises the standard across the entire real estate industry.”

Grauman and Rosenfeld have been recognized over the years as top agents in LA by the Los Angeles Business Journal, The Hollywood Reporter and Variety.

Get Inman’s Luxury Lens Newsletter delivered right to your inbox. A weekly deep dive into the biggest news in the world of high-end real estate delivered every Friday. Click here to subscribe.

Email Lillian Dickerson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×