Real estate is changing fast, and so must you. Inman Connect San Diego is where you turn uncertainty into strategy — with real talk, real tools and the connections that matter. If you’re serious about staying ahead of the game, this is where you need to be. Register now!
We all have the power to be a light in the world, and our true purpose unfolds when we stay focused on the bigger picture. In the real estate industry, the brokerage and agent are privileged to represent one of the most critical decisions someone will make in their lifetime.
TAKE THE INMAN INTEL SURVEY FOR JUNE
Still, one’s commitment to the industry should go far beyond a transaction, recognizing our responsibility to care for the communities we represent and the people within them. Sales metrics do not just define a brokerage’s culture, but by the values it upholds. Social responsibility plays a pivotal role in shaping an environment where agents are inspired to lead with integrity, compassion, and purpose.
Generosity is multifaceted, extending beyond mere financial contributions; we all can utilize the unique talents sewn into each of us to provide value to others. By using one’s time and skills for the greater good, agents not only enhance their sense of purpose but also contribute to the overall well-being of the brokerage.
When a brokerage actively engages in community service, adheres to ethical business practices, and conducts meaningful outreach, it fosters a culture where social impact is woven into its very identity.
Experiential events, like team-building volunteer days or interactive fundraisers, challenge agents to be vulnerable and step outside their comfort zones, fostering personal growth and strengthening character.
In turn, this creates a lasting culture of collective individuals who inspire one another, ensuring that success is measured not only in transactions but in the positive impact made on the world around them.
Here are a few ways brokerages can incorporate giving into their culture:
Host a build day
Partner with a local charity, such as Giveback Homes, for an unforgettable Build Day in your city that fosters teamwork and community impact. Agents and staff step outside their daily routines to take on tasks such as demolition, framing, and sawing, contributing to the construction of a home for a deserving family.
At one of our Los Angeles Build Days, we had the meaningful opportunity to work alongside the future homeowner as we painted, installed flooring and siding, and applied roofing. The future homeowner was a military veteran who had been injured in active duty and was also the sole caregiver for his son, who required wheelchair accessibility.
The Habitat team thoughtfully incorporated accessible design features to meet their needs within their soon-to-be forever home. This day was gratifying, as it felt like a small way to give back to someone who has given so much in service to our country.
Another core memory of mine was at our first Giveback Homes Build Day in Basalt, Colorado. Half of our team learned to measure, saw and install siding for condos that would house local teachers, while the other half built a playground for neighborhood kids.
As we wrapped up, a mother and her son walked by — the boy’s eyes lit up at the sight of the new playground, and he ran to the slide, smiling from ear to ear. It was a blessing to see the fruit of our hard work that day and receive the stamp of approval from the small boy on the joy the playground will bring to the families of Basalt.
Organize a community clean-up
Make a tangible difference by organizing a community clean-up. Whether picking up litter, painting or gardening, your brokerage can have a significant impact when everyone comes together to enhance our cities.
The Agency’s Annual Global Clean Up for Earth Day is one of my favorite initiatives. It’s incredible to see our offices—from Amsterdam to Maui and everywhere in between—come together to care for our communities. Whether it’s cleaning parks and beaches, beautifying schools, or planting trees and gardens, the collective impact shows how much of a difference we can make when we all come together.
Sweat for social good
Foster camaraderie and support a cause by partnering with a local fitness studio or hosting a sports tournament — such as golf or pickleball — to raise funds for a charitable organization. A little friendly competition creates lasting memories while giving back.
Shop for change
Turn networking into a force for good by hosting an exclusive shopping event at a boutique that donates a portion of its proceeds to charity. Engage your clientele while supporting meaningful causes.
Rethink holiday giving
The holiday season is an ideal time to incorporate giving into your business. Use your office or open houses to entertain your clients and community by collecting toys for children’s organizations, coats for shelters or hosting a gift-wrapping fundraiser to support local charities.
By embracing these opportunities, agents and brokerages can transform their professional influence into a force for meaningful change. When generosity becomes a cornerstone of the business, it not only strengthens client relationships but also deepens the bonds within the team.
Together, we can build a culture where giving back is not just an occasional act but a defining principle that shapes our industry and the communities we serve. When you set out to help the world, you end up helping yourself. At the heart of this is the belief that, no matter where we are in life, the opportunity for generosity is knocking at our doors.
Makenzie Green is the Vice President of Vibes at The Agency. You can connect with her on Instagram.
