For the past two decades, the real estate industry’s search strategy boiled down to one goal: rank on Google. That goal just stopped being the point.
Google’s recent overhaul moved Search away from ranked links entirely, and the portals didn’t wait around to react — Zillow, Redfin, Realtor.com and Homes.com have all built AI directly into how buyers search.
That means that in order to get found online, you need an AEO — answer engine optimization — plan. Lucky for you, we’ve got you covered with a two-part series from digital marketing expert Marci James.
The 30-day plan to get your real estate business discovered by
Real estate agents don’t need more content. They need content AI can actually trust. In part 1 of her series, James looks at how to refresh the copy on your website so that it answers the questions consumers are asking AI.
Inside the 30-day plan: Your AI discovery
In part 2 of the series, James outlines the three things that build your authority footprint fast: your Google Business Profile, YouTube and an implementation plan you can actually follow (without losing your mind).
If, like most agents, you’d already planned some downtime before fall, use this 30-day plan and detailed checklist to get your digital footprint up to speed so that you’ll surface in AI-based searches.
An October 2025 Realtor.com survey revealed 82 percent of Americans are using AI tools to start their homebuying journey, so the time to act is now if you want to surface in those searches. Check out even more of our boots-on-the-ground, practical and actionable insights to ensure you’re ready for what’s next in tech.
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