Rechat, the Austin-based proptech company, recently launched a new feature that turns client reviews into ready-made marketing collateral with no export, no screenshot and no separate reputation-management tool required.
The product, called Testimonials, lets real estate agents collect and manage client reviews inside the same platform where they already track contacts and deals.
When an agent receives an online review, it automatically flows straight into the Rechat Marketing Center, ready to drop into listing presentations, social media posts and campaigns agents are already building. Instead of sitting buried in an inbox, the testimonial becomes a live marketing asset agents can pull into their next pitch.
A Realtor’s reputation was the top factor sellers weighed when choosing who to hire, cited by 35 percent of sellers, according to the National Association of Realtors 2025 Profile of Home Buyers and Sellers. Separately, industry surveys have repeatedly found that a large majority of consumers say they trust online reviews as much as a personal referral.
Rechat’s argument is that most agents still manage that reputation manually, with reviews scattered across Zillow, Google and old email threads, instead of building it into a workflow that reuses them.
The company is also framing the feature as insurance against a newer audience: artificial intelligence chatbots like Claude and ChatGPT that summarize and recommend agents to consumers.
Shayan Hamidi
“Buyers and sellers have read your reviews before you ever walk in the door. In this business, reputation decides who gets the listing. And now there’s a new buyer in real estate, and it’s not a person. It’s AI,” Shayan Hamidi, Rechat’s CEO, said in a statement.
Hamidi added that AI assistants already decide which agents are recommended, based on your online reputation. “Testimonials exist so that when an AI is choosing who works and who doesn’t, your track record is impossible to miss,” he said.
As AI assistants take on more of the research, recommending agents and even shortlisting who gets the listing appointment, Rechat says reviews and ratings become the raw data these systems use to decide who surfaces first.
Real estate agents with a strong, structured digital reputation will be easy to find. Agents without one risk becoming invisible not just to human buyers, but to the algorithms now standing in for them.
“An agent’s reputation is one of their most powerful marketing assets. Until now, it’s been the hardest one to use,” said Emil Sedgh, Chief Technology Officer of Rechat. “We made Testimonials intuitive: a client shares kind words, and they’re ready to use in campaigns, social media and listing presentations.”
Rechat’s framing fits a pattern for the company, which has consolidated agent workflows such as marketing, deal tracking and CRM into a single “super app” rather than competing on a tool-by-tool basis. Testimonials is a small feature, but it’s a bet that owning the full stack, down to the reviews, gives Rechat leverage as AI-driven discovery starts to reshape how agents get found.
