Bernice Ross

Be proactive in warning your clients about the risks and pitfalls, do your best to clean up messes as they occur, seek feedback, and take action quickly

Get them off the fence immediately — before interest rates sneak up on them

Here's how to cope if prices start to soften in your area

Whether it's knocking on wood, avoiding black cats, planting a St. Joseph statue upside down or purifying a home with sage, clients frequently adhere to beliefs that might seem puzzling

How to know when it's time to send your clients packing

It's important to protect yourself from exposure to arbitration, litigation and even mixed-up memories. Here's how to best protect your business

If you’re willing to get creative and stay focused over the holidays, you’ll reap the rewards

Many luxury agents opt to show their clients the most luxurious properties in their price range, but that might not be what today’s ultra-luxury buyer wants

If you want to knock out your competitors, experiment with some of these tools — and stay within your budget

With Hurricane Ian potentially generating more than $40B worth of property damage claims, it's critical to know how to protect your clients

Comparing the psychology of the 'Richistani' and the 'Millionaire next door,' two terms coined by authors Robert Frank, Thomas J. Stanley and William D. Danko

If you want to connect with your luxe clientele, connect with their culture first

Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates

To end your 2018 on the right note, there’s no better time than right now to gear up for fall selling season

Oldies but goodies, these 20th century objection handlers still work great today

It's not 2006 again — is it?

Create a list that includes all your clients' questions plus all the steps you take to close your transaction — it will make earning that full commission much easier