Before Compass: Lessons from Robert Reffkin's leadership style
Opinion
Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business
by Darryl Davis Oct 7
red phone
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6
Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
by Taylor Anderson Oct 6
Inside the stiff opposition to Compass' private-listing crusade
Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest
by Daniel Houston Oct 6
real estate agent crime
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem?
by Christy Murdock Oct 6
This team does $50M a month. Here’s how they convert leads
On this episode, Anthony Djon, leader of a 100-agent ‘teamerage’ doing $50M a month in volume, provides a masterclass on top-of-funnel lead conversion
A mansion with a pool and sculpture to exemplify bespoke real estate marketing.
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
by Mike Collins Oct 5
A photo of a computer email marketing with Jimmy Burgess to signify real estate email templates for lead generation.
These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now
by Jimmy Burgess Oct 5
An image of a hand holding a phone with apps in the ether behind it to represent a viral real estate post.
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
by Alyssa Stalker Oct 4
Lingering questions, NAR opinion, new lawsuit: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 3
Massachusetts broker arrested, accused of embezzling $11.6M
Former Success! Real Estate broker-owner Stephen D. Webster has been indicted for allegedly embezzling $11.6M. Nearly $500K was in unpaid commissions to agents
by Marian McPherson Oct 3
Alex Vidal on artificial intelligence
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why 'radical honesty' is more important than ever as AI influences the home shopping experience
by Marian McPherson Oct 3
Jason Oppenheim
The Oppenheim Group owner shared thoughts on the state of the market, the Compass-Anywhere merger, and the upcoming seasons of 'Selling Sunset' and 'Selling the OC'
A tsunami hitting a marina and boat to symbolize real estate consolidation 2025.
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
by Troy Palmquist Oct 3
An image of a robot looking at a huge wall made up of smaller screens to signify the death of traditional seo.
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
by Jeff Bernheisel Oct 2
Forget private marketplaces. Colorado brokers launch full-transparency offensive
Inman has learned that RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes are partnering with listing and offer negotiation marketplace Final Offer
by Craig C. Rowe Oct 2