Forget everything you've heard about GPT-5. Here's the truth
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
by Drew Thompson Aug 11
How a seasoned real estate broker leaned into TikTok — and scored a client a week
‘Others are all doing the same thing, so I’m doing something different,' said Babs De Lay, a top Utah broker who recently grew a large following on social media
by Taylor Anderson Aug 8
Demystify rentals as a lead source with RentEdge: Tech Review
Ideal for agents working with renters, landlords and in-house property management operations
by Craig C. Rowe Aug 8
Defying conventional wisdom, UWM grows mortgage refis
While rival Rocket Mortgage seeks to boost refis by becoming largest US loan servicer, UWM CEO Mat Ishbia says AI, competitive pricing will help mortgage brokers compete for borrowers
by Matt Carter Aug 7
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
Here's the tech you can't live without: Pulse
We asked you to tell us what tech tools have become essential for the way you run your business
by Inman Aug 5
Offerpad sees declining revenue, but trims losses during Q2
Offerpad's revenue fell 36% year-over-year to $160.3M in Q2. However, its net losses declined 21% to $10.9M
by Marian McPherson Aug 4
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
Luxury Presence deploys first 'fully autonomous AI marketing team'
Each AI agent does precisely what a person charged with each job can do: manage ad spend, write about local events and market trends, adjust SEO tactics and follow up on new leads
by Craig C. Rowe Jul 31
Zillow CEO Jeremy Wacksman CoStar CEO Andy Florance
Costar, parent company of Homes.com, says Zillow is displaying thousands of images that are CoStar property — an act described in the complaint as 'willful, mass infringement'
RealPage acquires Rexera to serve condo lenders and title agents
A 2024 Inman AI Award winner, Rexera's AI agents automate workflows on condo sales by obtaining HOA documents and public records, extracting data and flagging potential issues
by Matt Carter Jul 29
Tool Kit: How to tame AI before it eats your business
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
by Rachael Hite Jul 29
Rocket Companies CEO Varun Krishna and Mr. Cooper Chair and CEO Jay Bray.
Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper's J.D. Power rankings have been subpar for more than a decade
by Matt Carter Jul 28
4 ways brokerages build resilient, high-performing agents 
As a broker, Thomas Mallette writes, it's up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed
by Thomas Mallette Jul 24