Industry headwinds push Plunk in new direction
Plunk President and co-founder David Bluhm said a number of issues led to the decision, which included 3 employees leaving due to salary cuts and the possibility of more
by Craig C. Rowe Dec 14
Addressable abruptly closed due to 'fatal cash crunch'
After a lead investor in a round of funding abruptly shifted interest, Addressable was unable to cover a bank loan and existing business commitments, leading to a sudden shutdown
by Craig C. Rowe Nov 27
Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
by Craig C. Rowe Apr 27
With ChatGPT, Addressable fully automates direct mail marketing
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
by Craig C. Rowe Mar 14
How to stand out during (and long after) this pandemic
Here’s how agents are seizing the opportunity provided by change to grow and thrive
Moderne Ventures announces January 2020 Passport class
Seven new companies have been accepted into the venture investment fund's Passport Program, which provides brands with strategic guidance to help optimize their products
by Lillian Dickerson Jan 28