Google wants you to stop Googling. Here's what comes next
Search is becoming a conversation. Here's what that means for your traffic and visibility
by Jessi Healey May 26
Musk, OpenAI and a trust problem that isn't going away
The AI industry built its reputation on responsibility. Musk vs. OpenAI puts that story to the test
by Jessi Healey May 11
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
AI slop is flooding social feeds and reshaping real estate marketing
The rise of synthetic media forces agents to rethink content strategy, client trust and digital discovery to create a more reliable online environment for clients
by Jessi Healey Nov 22
Can you spot the bot? 6 clues your content screams AI
From odd punctuation to generic phrasing, Alyssa Stalker shows you how to spot AI’s fingerprints and keep your real voice front and center
by Alyssa Stalker May 31
A woman on her computer with code in the background to signify costly ChatGPT mistakes.
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders
by Bernice Ross May 19
Zumper's Reelz automates short-form social media marketing
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it
by Craig C. Rowe Feb 19
5 ways my AI twin connects me to clients, helps generate content
Looking for more help in your business? The answer might lie with an AI-generated twin who can take on some of the communication tasks on your behalf, Rachael Hite writes
by Rachael Hite Jan 10