Real estate marketing forecasts for 2026 point to tighter budgets, deeper AI use and rising platform volatility. real estate marketing 2026
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
by Jessi Healey Jan 5
26 how-tos to future-proof your business in 2026
To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs Inman's contributor program, has pulled together 26 how-tos worth reading again and again
by Dani Vanderboegh Jan 2
The top 10 moments that rocked the portal world in 2025
Mergers and acquisitions, antitrust lawsuits, listing bans and the potential entry of a new portal competitor ruled 2025. Here's a look back at the top moments
by Marian McPherson Dec 31
More AI? A big recovery? Real estate heavyweights predict 2026
Leaders including eXp's Leo Pareja, REMAX's Erik Carlson and top-selling agent Ben Caballero envision more tech, more change and perhaps a mixed recovery next year
by Jim Dalrymple II Dec 31
Redfin CEO: These 10 shifts defined real estate in 2025
Opinion
2025 was another landmark year in real estate. Redfin CEO Glenn Kelman breaks down the 10 trends that mattered most
by Glenn Kelman Dec 30
referral flywheel
This relationship builder from Tayley Hunt could shift you away from buying leads
by Jimmy Burgess Dec 28
words of the year
Prices, mortgages, inventory and more. While we wrote about a lot this year, from social media to murder mysteries, these are the 10 words that came up again and again
by Christy Murdock Dec 26
real estate news
Go past the mega-mergers and lawsuits, and dig deep into the stats and trends that will inform your real estate business in 2026
by Christy Murdock Dec 26
WATCH: How AI will transform real estate (faster than you think)
Biju Ashokan, CEO of Radius Agent, dives into what AI will replace, what it won’t and how agents can protect their future by leaning into the tech — not running from it
Meet Areia, real estate's 'synthetic human,' always-there agent avatar
An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy
by Craig C. Rowe Dec 23
This team will do 500+ deals in 2025. Take a look at their playbook
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
Prompts, portals and policy moves: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 19
Google recommendations and reviews
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
by Jimmy Burgess Dec 19
Dunbar's number for agents
Opinion
Anthropologist Robin Dunbar introduced the idea that humans can maintain meaningful social relationships with only about 150 people. That's not enough to sustain a real estate business
by Chris Drayer Dec 17
UWM bets on mortgage servicing with $1.3B Two Harbors acquisition
The all-stock deal to acquire parent of RoundPoint Mortgage Servicing would nearly double UWM's servicing portfolio to $400B, if it closes as expected in Q2 2026
by Matt Carter Dec 17