Ginger Wilcox: Here's why agents are choosing legacy brands
In her latest Inman Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands
by Marian McPherson Oct 8
human hand shaking hand with robot hand to symbolize AI should not replace humans
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you
by Drew Thompson Oct 7
Marketing overload: How to cut the clutter and reclaim your time
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
by Remington Rand Oct 6
Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
by Taylor Anderson Oct 6
Alex Vidal on artificial intelligence
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why 'radical honesty' is more important than ever as AI influences the home shopping experience
by Marian McPherson Oct 3
An image of a robot looking at a huge wall made up of smaller screens to signify the death of traditional seo.
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
by Jeff Bernheisel Oct 2
Cloze's MAIA is smart, task-driven and enterprise-ready: Tech Review
MAIA, or My AI Assistant, is a powerful new AI overlay for Cloze, a sales and marketing enablement solution
by Craig C. Rowe Oct 2
7 AI tips for real estate agents from a tech insider
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence
by Amy Corr Oct 2
Rocket Companies CEO Varun Krishna and Mr. Cooper Chair and CEO Jay Bray.
Rocket Companies has closed its acquisition of mortgage servicer Mr. Cooper for $14.2B. The final price is 51% higher than the initial offer of $9.4B
by Marian McPherson Oct 1
How one upstart brokerage went from nothing to IPO in 3 years
LPT International CEO Michael Valdes shares his journey from investment banker to CEO back to Wall Street with an upcoming IPO. Plus, find out about his newest venture, Aperture
AI Month
Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape
by Inman Oct 1
Cara Ameer and Compass lawn sign for Compass Anywhere merger questions
Opinion
How will the Compass-Anywhere merger impact the lives of everyday real estate agents? Coldwell Banker's Cara Ameer has questions
by Cara Ameer Sep 30
Better Mortgage seizes the day on Wall Street with $75M raise
The goal is to maximize 2 new partnerships and 4X Better's monthly mortgage originations to $2B. The raise follows bullish endorsement by activist Opendoor investor Eric Jackson
by Matt Carter Sep 29
Here’s our most read advice from Back to Basics Month 2025
As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers
by Dani Vanderboegh Sep 29