real estate agent mistakes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
by Jimmy Burgess Oct 19
What no one’s saying (but should be) about the future of real estate
Guy Gal and Inman CEO Emily Paquette discuss the broken brokerage model and what real estate agents need to meet the current moment
by Inman Oct 17
A picture of a robot with a very human face to signify ChatGPT real estate search.
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
by Holly Brink Oct 16
AI tax mistakes
Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth, Amanda Neely writes, still need human expertise
by Amanda Neely Oct 15
posting on social media
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
by Josh Ries Oct 15
Zillow unveils new AI-powered technology suite, Zillow Pro
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026
by Marian McPherson Oct 15
Zillow ChatGPT integration
Some industry watchers claim the portal is violating IDX licensing rules with the deal, while Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI
by Lillian Dickerson Oct 15
robot umpire
Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm
by Summer Goralik Oct 13
Two people shaking hands in front of an explosion of color to signify media outreach strategies for real estate.
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
by Amy Stockberger Oct 13
NAR CEO Nykia Wright
Charting a new course beyond turmoil, Nykia Wright vows transparency and tells NAR’s 1.5M members the organization is on the cusp of unveiling a 2026-2028 Strategic Plan
by Taylor Anderson Oct 13
Santa and AI chatbot symbolize holiday marketing trends for real estate agents using ChatGPT and mobile tools.
From affiliate income to co-sourcing campaigns, Jessi Healey writes, here’s how to meet consumers where they click. Plus, tap into this year’s holiday trends to boost your 2026 business
by Jessi Healey Oct 11
An easy button in front of a wall of code to symbolize AI and custom GPTs for real estate.
AI for real estate agents doesn't have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption
by Jimmy Burgess Oct 10
Majority of Americans now use AI to learn about the housing market
Despite using AI more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says
Ginger Wilcox: Here's why agents are choosing legacy brands
In her latest Inman Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands
by Marian McPherson Oct 8
human hand shaking hand with robot hand to symbolize AI should not replace humans
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you
by Drew Thompson Oct 7