Stop paying 35-40% to the portals for leads
Instead of throwing away money on paid leads month after month, find out how to generate both buyer and listing leads at little or no cost
by Bernice Ross Jul 26
5 steps to making money in today’s down market
Helping your clients understand the psychology of a changing market will make the job of selling their home much easier
by Bernice Ross Jul 18
NAR hunkers down as agents push back: The Download
This week: As NAR dismisses harassment claims, women in the industry speak up about what they've seen — up close and personal
by Christy Murdock Jul 7
Women make up 66% of NAR's membership. Is it serving you?
Opinion
As the National Association of Realtors doubles down to support bad behavior in its leadership, women see the organization's response as part of a larger problem endemic to the industry
by Bernice Ross Jul 3
NAR pushes back on harassment claim amid growing agent backlash
The National Association of Realtors tapped an independent law firm to investigate sexual and racial harassment allegations, ultimately choosing to 'reject' claims made by a former employee
How to reduce your income taxes legally using real estate investing
Opinion
Tax strategist David A. Perez helps real estate investors plan ahead to minimize their tax burden. Find out how his strategies can work for both active and passive investors
by Bernice Ross Jun 27
WomanUP! 2023, WomanUP!, CAR
Opinion
Women gathered to share how to move forward in challenging times — together — at WomanUP! 2023. Here’s a splinter of the wisdom they shared and why it matters so much right now
by Dani Vanderboegh Jun 26
Ready to start investing? Here are the ins and outs to get you started
Opinion
If you're just starting out, author and trainer Bernice Ross shares strategies for choosing your investment property and increasing its value for maximum return on investment
by Bernice Ross Jun 22
Women are masters of the financial universe. They just don’t know it
Within the next 5 to 8 years, women will control an astounding $32T of the country’s wealth. Sadly, many are totally unprepared to handle what’s ahead
by Bernice Ross Jun 17
Does low inventory make the market crash-proof?
On The Download this week, we're asking: Is low inventory having a protective effect on the housing market? How long can it last?
by Christy Murdock Jun 16
Does this financial analyst have an economic crystal ball?
Opinion
Could an obscure chart provide a roadmap for investment? Bernice Ross talks with money mentor Chris Naugle about a little-known pattern of economic trends dating back to the 19th century
by Bernice Ross Jun 5
Unconventional mortgage loans: Help for 1099 clients and investors
Opinion
For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come
by Bernice Ross Jun 1
Are ARMs and 40-year mortgage loans good deals for buyers?
Opinion
Focusing exclusively on monthly payments can mean borrowers lose sight of the advantages, and drawbacks, of various loan products
by Bernice Ross May 30
First home? No problem! How to guide first-time homebuyers
In today’s highly competitive real estate market, first-time homebuyers need more information and assistance than ever
by Bernice Ross May 16
How to answer buyers’ top 10 most-asked mortgage questions
Agents should be prepared to answer their buyer's mortgage questions, including types of mortgages, lender guidelines, preapproval vs. prequalification and the closing process in the area
by Bernice Ross May 10