Here's how to help jump-start your local economy
Opinion
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
by Bernice Ross May 20
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross May 13
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross May 6
How to determine prices in a post-COVID-19 market
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
by Bernice Ross Apr 29
How to talk to distressed homeowners about their options
During difficult times, agents need to step up and help homeowners facing a mortgage crunch due to COVID-19. Here are the right resources your clients need now.
by Bernice Ross Apr 22
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross Apr 15
What can you do when leads plummet? Here's a plan
When lead sources dwindle, it's time to get creative and adapt the basics of lead conversion to the digital space
by Bernice Ross Apr 8
How to stay in touch and generate leads in a changing market
Despite today's uncertainty, real estate agents still need to find ways to drum up new business. With these practices and helpful cold-calling scripts, agents can generate new leads while staying top-of-mind with previous clients
by Bernice Ross Apr 1
A comprehensive list of online training classes available to agents
Although many brokerages are offering online training to their agents, some companies are opening up webinars and online training services to any agent who's interested
by Lillian Dickerson Mar 27
8 strategies for working around coronavirus roadblocks
Columnist Bernice Ross reached out to the Inman Coast to Coast Facebook group this week to find out how agents are pivoting to cope with today's COVID-19 market. Here are some workarounds for the issues agents are facing in the field
by Bernice Ross Mar 26
10 strategies for combating the stress of uncertainty
While you can’t anticipate what the pandemic will do in the future, you can control how you respond to it. Follow these 10 strategies that’ll help ease your anxiety and reduce your stress
by Bernice Ross Mar 18
home office
Opinion
Have you planned how you will conduct your business if there is a coronavirus quarantine? If not, now is the time to start
by Bernice Ross Mar 11
Thinking about refinancing your 30-year mortgage? Think again!
All those deals soliciting you to refinance your mortgage at today's low interest rates may sound great, but when you really dig into the numbers, that's often not the case. Here's why
by Bernice Ross Mar 2
How to avoid overpricing properties in a shifting market
Opinion
If your market has begun to slow, understanding how to properly price homes in a declining market — and how to talk about it with clients — is critical
by Bernice Ross Feb 19
Do buyers really determine the sales price?
Opinion
Today’s AI-powered pricing models will play an increasingly important role in property pricing, and they could solve two of agents’ thorniest problems: contingent sales and price reductions
by Bernice Ross Feb 12