10 reasons you should live in your 1st investment property
In a market that challenges even the most experienced house flippers, living in your 1st real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes
by Bernice Ross Jun 10
Have you been using AI wrong? This missing piece unlocks real results
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
by Bernice Ross May 28
A woman on her computer with code in the background to signify costly ChatGPT mistakes.
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders
by Bernice Ross May 19
Want to close more deals? Learn to speak your clients' language
Trainer Bernice Ross breaks down the 4 DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal
by Bernice Ross May 13
Bernice Ross launches new take on investing with 'The Investor Scoop'
The Investor Scoop brings over 25 contributors who will dive into a wide range of content but in a humorous way, from tax tips and tech tools to credit strategies to legal know-how
by Richelle Hammiel May 8
To team or not to team? 10 things you must know as you decide
Speaker and CEO of Spark Tank Media, Jeff Lobb, and trainer Bernice Ross walk through the requirements for starting a successful real estate team
by Bernice Ross May 2
5 reasons marketing your listings to other agents still wins deals
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
by Bernice Ross May 1
How top teams and agents can create real estate clients for life
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
by Bernice Ross Apr 17
20 statements to help you identify your go-to team members
Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more
by Bernice Ross Apr 8
Transitions, eliminated positions, acquisitions: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 4
Stupid staging: What NOT to do if you actually want to sell
Author and trainer Bernice Ross offers a laundry list of don'ts when it comes to preparing a home to hit the real estate market
by Bernice Ross Apr 2
NAR's Clear Cooperation Policy tweak: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 28
Real estate's hottest hookups amid merger mania: The Download
Compression trumps competition as real estate industry heavyweights look for their perfect partners and set themselves up for strength and success in the years ahead
by Christy Murdock Mar 21
Ousted CEO speaks, merger rumors, DOJ weighs in: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 21
The least effective way to brand your real estate business
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
by Bernice Ross Mar 19