Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Soaring property tax and homeowners' insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
With the average homeowner spending $442 a month on property taxes and insurance, real estate agents and mortgage lenders are urged to help their clients shop for better deals
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Ask the right questions, and get buyers talking about what matters most to them
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
You already take care of everyone else, but what are you doing for yourself? Bernice Ross offers advice on prioritizing self-care in 2025