Ousted CEO speaks, merger rumors, DOJ weighs in: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 21
The least effective way to brand your real estate business
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
by Bernice Ross Mar 19
The Law of 3: A powerful marketing and branding tool for real estate
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
by Bernice Ross Mar 15
A big week in M&A and the fate of Clear Cooperation: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 14
The homeowner affordability crisis is about to explode due to 'TI'
Soaring property tax and homeowners' insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes
by Bernice Ross Mar 14
Your step-by-step referral-based real estate business blueprint
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
by Bernice Ross Mar 13
Major scores, massive deals, more lawsuits: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 7
A 16-point premium marketing plan that'll help you snag more listings
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
by Bernice Ross Mar 4
Insurance, property taxes taking a bigger bite of buyers' budgets
With the average homeowner spending $442 a month on property taxes and insurance, real estate agents and mortgage lenders are urged to help their clients shop for better deals
by Matt Carter Mar 3
Bad habits, bleak forecasts, no crashes: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 28
13 Negotiation Questions Every Real Estate Agent Must Learn To Ask
Ask the right questions, and get buyers talking about what matters most to them
by Bernice Ross Feb 21
DeepSeek AI: Game-changer or data privacy minefield?
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns
by Bernice Ross Feb 14
5 reasons homebuyers need their own agent now more than ever
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success
by Bernice Ross Feb 12
Choosing the right brokerage: What new agents need to know
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
by Bernice Ross Feb 10
The time to prepare for a potential disaster is NOW
No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes
by Bernice Ross Jan 13