womanup 2024
Since 2017, WomanUP! has been helping women in real estate come together to learn, share expertise and lift each other up. This year was no exception. Here are attendees' top takeaways
by Dani Vanderboegh Jun 18
investing, investment, investor, passive income
Thanks to new technology and startup platforms with the right education, trainer Bernice Ross writes, even novices with small budgets can jump into the investing game with ease
by Bernice Ross Jun 18
This new website is geared toward building wealth for women
Inman contributor Bernice Ross' new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
by Christy Murdock Jun 11
The Great Renovation is set to refresh aging US home inventory
Author Bernice Ross and New Western's Kurt Carlton discuss how investor-led rehab can solve inventory problems by breathing new life into America’s aging and abandoned vacant homes
by Bernice Ross Jun 5
A woman on her computer with a huge magnet in the picture to denote how to stop real estate websites from stealing your clients.
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
by Bernice Ross Jun 3
At long last — down payment assistance is finally cool
By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in making homeownership more accessible
by Bernice Ross May 28
The No. 1 skill you need to convert leads into clients
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
by Bernice Ross May 23
Meet ChatGPT-4o: The updated AI business partner you need
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
by Bernice Ross May 16
As settlements move forward, get back in the saddle: The Download
Opinion
With preliminary approval of NAR's deal and a new settlement proposal from HomeServices of America, can we finally all get back to business?
by Christy Murdock Apr 27
Court movements, FAQ answers, ticking clocks: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 26
Sign a buyer brokerage agreement to see a property? No way!
Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence
by Bernice Ross Apr 24
7 strategies to turn today’s bad economic news into more deals
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
by Bernice Ross Apr 19
Should your next hire be a generative AI assistant?
Forget searching online for the perfect assistant, trainer Bernice Ross writes. AI is rapidly evolving, and the best assistant you have ever hired may be just a few clicks away
by Bernice Ross Apr 10
Jennifer Berman was a godmother to million-dollar agents everywhere
The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer Chief Operating Officer Jennifer Berman
by Bernice Ross Apr 4
What today's high-performance teams know (and now you do, too)
Author and trainer Bernice Ross and Verl Workman, co-founder of Workman Success Systems, discuss the strategies top-producing teams are leaning into now
by Bernice Ross Apr 1