Meet ChatGPT-4o: The updated AI business partner you need
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
by Bernice Ross May 16
As settlements move forward, get back in the saddle: The Download
Opinion
With preliminary approval of NAR's deal and a new settlement proposal from HomeServices of America, can we finally all get back to business?
by Christy Murdock Apr 27
Court movements, FAQ answers, ticking clocks: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 26
Sign a buyer brokerage agreement to see a property? No way!
Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence
by Bernice Ross Apr 24
7 strategies to turn today’s bad economic news into more deals
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
by Bernice Ross Apr 19
Should your next hire be a generative AI assistant?
Forget searching online for the perfect assistant, trainer Bernice Ross writes. AI is rapidly evolving, and the best assistant you have ever hired may be just a few clicks away
by Bernice Ross Apr 10
Jennifer Berman was a godmother to million-dollar agents everywhere
The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer Chief Operating Officer Jennifer Berman
by Bernice Ross Apr 4
What today's high-performance teams know (and now you do, too)
Author and trainer Bernice Ross and Verl Workman, co-founder of Workman Success Systems, discuss the strategies top-producing teams are leaning into now
by Bernice Ross Apr 1
NAR (and now Compass) settled. Y'all had thoughts: The Download
Real estate professionals respond in the aftermath of NAR's big commission lawsuit settlement and Compass' brand new one
by Christy Murdock Mar 22
NAR's $418M settlement throws a wrench at the MLS. So now what?
If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross
by Bernice Ross Mar 19
Are you ready to make your brand POP this spring? The Download
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
by Christy Murdock Mar 8
These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
by Bernice Ross Mar 7
Using paid leads? Here's the FCC change you need to know now
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
by Bernice Ross Mar 1
How far would you go to protect your buyer clients? The Download
The Consumer Federation of America, an industry watchdog, says that the buyer agreements you're depending on are woefully inadequate to properly protect homebuyers
by Christy Murdock Mar 1
Contracts, crosshairs, commissions: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 1