Developer accused of marketing in Spanish, closing in English
Colony Ridge, the developer of more than 40,000 lots northeast of Houston, says its clients have no opportunity to get a loan from anyone else and dismisses federal lawsuit as baseless
by Matt Carter Dec 22
Guaranteed Rate taking borrowers from application to close en Español
Lender expands Spanish language access program launched in April to include disclosures that describe loan terms and fees
by Matt Carter Sep 23
Maxwell's Español mortgage solution is bilingual, 'builds trust'
Borrowers with limited English proficiency are said to be more likely to make it through the complex application process, enabling lenders to close loans faster and boost loan officer production.
by Matt Carter Jul 21
How brokerages can use technology to disrupt property management
Automated assistants can offer a better customer experience
by Randall Standard Oct 7
How to market to Hispanic households
New technology can break the language barrier
by Randall Standard Nov 4
Inman Luxury Connect in a nutshell
An ambassador's digital scrapbook -- with graphics from #ICLX
by Dusty Baker Nov 4
How to market to Hispanic households
New technology can break the language barrier
by Randall Standard Sep 15