Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
Opinion
Social media is shifting. Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals
A practical framework for agents navigating platform uncertainty
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock